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Do an internet search on the definition of customer service and you will read definitions like how companies deal with their customers.   This is a not a definition of customer service.   When it is used as a customer service definition, it leads to structured processes, procedures, scripts, and metrics that leaders mistake for customer service.   As a result these procedures don’t produce unforgettable customer service.

To deliver unforgettable customer service, first start with this simple, effective, and far-reaching definition of customer service:

Graphic By: Kimb Manson Design Studio

Making the service unforgettable hinges on how the knowledge and caring are delivered.  Build procedures, processes, personnel training, teamwork, and online portals around this customer service definition.

Would you like to test out just how far-reaching this definition is?  Let’s do it. 

Does it cover:

• Many industries? Retail, Healthcare, Legal, Finance & Banking, Pharmaceuticals, Energy, Hospitality & Dining, Airlines, Education, Bridal, Home Repair,  … Yes!
• Help Desks and Technical Support?  Yes.
• Service to employees within an organization? Yes.
• Service to external customers of an organization? Yes.
• Business-to-business as well as consumer customer service? Yes.
• Online customer service? Yes.
• Self-service portals? Yes.
• Does it cross cultures? Yes.
• Does it work for different personality types?  Yes.
• Does it work for business, non-profit, academia, and government? Yes.

I will be delving into many more aspects of how to produce unforgettable customer service using this definition.  Click the RSS button on this site to get updates and sign up for the free newsletter (Smart SenseAbilities) from the  home page of this site for additional insights.

To get started on making customer service unforgettable using this definition, read my other post on this blog:

http://katenasser.com/ace-your-next-customer-service-moment/

I welcome your comments about this definition of customer srevice and your questions below in the comments field.  If you wish to reference information from this blog post, please credit the URL.  Many thanks.

From my experience to your success,

Kate Nasser, The People-Skills Coach and Customer Service Maven!

©2009 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

Flickr:Djenan

Posing questions to job candidates in interviews, no matter how behaviorally based, doesn’t show you what they will contribute.  Perhaps this is one reason temp-to-perm positions became so popular even with the buy-out fee the employer pays.  The employer has seen the temporary staff in action.

Yet you can achieve a similar success by engaging job candidates in action interviews.  If you are looking for candidates with 21^st century skills like creativity, conceptualizing, synthesis, re-invention, and true empathy/customer service, action interviews will get you there.  You can do them in-person or via videoconferencing.

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To find creative problem-solvers …

Hold a mock meeting on solving a generic problem.  Have the job candidate participate.  See if s/he offers out-of-the-box or safe ideas.  Does s/he contribute any ideas or simply listen?  You can assess the people-skills as well as creative problem solving. 

To spot empathetic staff for customer service …

Have your best customer service staff role play true-to-life scenarios with the job candidate.  Use blatant and subtle examples needing empathy and see what the job candidate responds.  It is one thing to discuss how you would handle a customer interaction and quite another to do it. 

To find synthesizers who can see new ideas in disparate details …

Pick a recent example that you solved through synthesis of different ideas. Give the different ideas to the job candidate and see how and what s/he synthesizes. 

To tap the pool of reinvention talent …

Give the candidate 2-3 everyday objects and ask them to make a new useful object out of them.  The useful object can be anything; it does not have to relate to work.  You are tapping innate abilities with this activity that you can later apply to work related challenges.

To find conceptualizers …

Have the team of interviewers and the job candidate play “What If We”.  You can use a hypothetical product or service that relates to your industry or customize it to relate to your organization’s products and service.   State the product or service in question.  Then each person states aloud “What If We …” to conceptualize a new angle or improvement.  This is also a great way to find out what the candidate knows about your industry and company.

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Remember: To find the best talent in the 21st century, engage candidates in action interviews.  Replace the bad surprises you get after hiring with happy surprises about job talent you find during action interviews. Combine them with resume/references and certain skill or interests tests where appropriate to get a fuller picture of the job candidate’s potential and interpersonal style.   

I welcome your comments, new ideas, and questions below. 

Kate Nasser, The People-Skills Coach

As a leader, your vision and focus affect, perhaps even determine, the ultimate outcome.  How is your vision of the organization?  Is it a perfect 20/20?  Well I hope you are wearing multi-focal corrective lenses to sharpen your daily vision because many things can cloud the picture.

Personality type. 

If you are a driver personality, you may miss seeing the potential in people if it isn’t straight at you.  Caring primarily about the end-result, you often see the distance better than anyone yet your close vision is blurred.

If you are an analytic personality type, your vision of details is superb yet you may miss the ultimate destination because you aren’t looking far enough ahead to steer others to success. 

If you are an amiable personality type, your desire for harmony seeds great bonding yet your team may falter in the completion of tasks.

If you are an expressive, your team will know what you want yet you may not necessarily hear their questions or input.

If you are wearing corrective lenses, you can balance out your dominant trait with focus on these other important aspects.

Economic Conditions.  Do you make the same wise decisions in tough economic times as you do in good times?  Or is your vision blurred by the pressure of financial impact?  The corrective lenses to wear in this case – a checklist of the questions that have guided you to wise decisions in the past.  Update the list and use it!

A New Team Given to You.  Picture it – you have accepted a leadership position of an existing team you did not previously know.  As you do a quick assessment you sense they are not the right people for these jobs.  If you are thinking, “I would never have hired these people”, your thinking will block your vision for success.  The corrective lenses to wear in this situation are discussions with each person to truly understand what they have to offer.  It is very possible that conditions have buried their talents.  If it isn’t true, your vision for success will still be clearer than had you not worn these corrective lenses.

You Get a New Boss.  There is a shake-up above and a new leader is over your organization.  What is your reaction after you hear her/him say that there will be big changes in how things are done?  Do you sub-consciously or consciously think “Oh s_ _ _ !”   Get those corrective lenses on your thinking quickly and go into creative exploration mode.  You and your teams will enjoy the journey through the changes and your new boss will have an exponentially better view of your value!

Your Customers’ Business Changes.  They say that businesses fail when the market changes and businesses don’t.  Are you in touch with where your customers’ businesses are going?  Are their markets changing?  As a leader, you need to be wearing multi-focal lenses to see far ahead so you have time to re-focus your teams.  For example, if your customers are scientific researchers and their results take them in a completely different direction – it can have far reaching affects on your organization as a supplier or service provider.  Keep your corrective lenses focused on your customers to stay current with their needs.

Remember, multi-focal corrective lenses sharpen your leadership vision and remove the clouds that can block your success.  Is it any wonder that these lenses are known as progressives?

Kate Nasser, The People-Skills Coach