Customer Service

Is technology killing customer service in healthcare? Has technology removed our reason to care for others?

Technology has contributed countless life changing advances to healthcare yet I see two distrubing customer care trends.

Has Technology Removed Our Reason to Care?

Image by and Courtesy of:Daneel Ariantho


Our Reason to Care
As I see technicians and nurses working with me and friends/family, their behavior alarms me in two ways. Some let technology remove their sense of reason and logic and others have lost the human reason to care.


Story #1
A dear friend who is a large size person knows from experience that automatic blood pressure machines frequently report false results because of her large size arm. The nurse insisted on using that device and the machine reported very low blood pressure. My friend with a history of blood pressure issues, questioned the result. The nurse replied, “But that’s what the machine is reporting.”

My friend urged the nurse to use a traditional blood pressure device with a large cuff. This time the result was much higher than usual. The nurse, seemingly stumped, said: “Which result do you want me to note on your chart?”

Don’t Let Technology Remove Good Reason

  1. Technology alone does not provide complete care. If you are getting two very different results, good judgment would guide you to question and perhaps test again.
  2. Relying completely on technology assumes that technology cannot make a mistake. Yet good reason would suggest that variations or mistakes in input or use of the technology can cause faulty results.



Story #2
I was undergoing a medical test conducted by a technician. As the technician vigorously moved the wand around inside of my body, she never once asked how I was doing. I told her I was in pain and her response was “I can’t get good pictures of what’s going on” as she continued on with this painful test. I finally said “enough!”. She then said, “Oh, well if you would go empty your bladder again it might make it easier.”

Her demeanor spoke volumes about her focus. Her reason for being there was purely technological not human and diagnostic customer care.

Result: I never went back to that radiology center and told many how poorly the technician treated me. The next time I needed a test, I found another company which I now recommend to all my friends and family.

Technology is a wonderful adjunct to the human brain. Let’s not allow technology to remove our good judgment or reason to care!


Questions:


  • Where in your life have you seen technology overtake people’s reason and judgment? Why do you think this happens? How can we prevent it?


  • In healthcare this poor judgment can be very scary. Where else do you think this error can cause great harm?



  • Curiously yours,
    Kate Nasser, The People-Skills Coach™

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach™, delivers consulting, training, DVDs, and keynotes for customer service and teamwork — that turn interaction obstacles into professional success especially in tough times of change. See this site for workshops outlines and customer results.

    This year for National Customer Service Week, I ask each of you to look behind every customer.

    For a moment, don’t look at metrics, scripts, forms, procedures, the structure, the flashing queue light, the long line, or the clock. Look behind every customer to discover the true need, the future, and success. Our future is behind every customer.



    Graphic by: Kimb Manson


    Customer Service – Stripped to the Core

    1. Behind every customer is the unknown yearning to be known. That’s our future of customer loyalty.
    2. Empathize!

    3. Behind every customer ID number, is a person with a name whose needs we can fulfill. That’s our future. That’s success.
    4. Ask for their name before their ID number!

    5. Behind every customer question – odd, crazy, simplistic, or repetitive — is a chance to move them to the future and success.
    6. Listen with an open mind!

    7. Behind every customer is another person whom we impact with our actions. Our care is growth for both. That’s our future and theirs.
    8. Follow-through!

    9. Behind every impatient customer is our future success with the tough times of life. That’s a future of skill and ability.
    10. Study up!

    11. Behind every customer are the factors that define great service to them. Look behind the customer to reach that future.
    12. It’s a one-to-one match!

    13. Behind every customer is limitless potential. Cultivate the future.
    14. Go to the well!

    15. Behind every customer is the heart of our success. It beats for our future.
    16. Maintain heart health!

    17. Behind every customer is a wealth of knowledge free for the taking. Learn!

    Is there a #10? What would you add to this list?


    Lead the future of customer loyalty …


    Listen
    Emapthize
    Assess
    Deliver

    Don’t leave it behind!

    Offer: Subscribe to this Smart SenseAbilities™ blog and download your thank you gift poster of Our Future is Behind Every Customer. Print it and hang in your customer service area for continued inspiration!

    From my professional experience to your success,
    Kate Nasser, The People-Skills Coach™

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers consulting, training, DVDs, and keynotes for customer service and teamwork — that turn interaction obstacles into business success especially in tough times of change. See this site for workshops outlines and customer results.

    Today everyone is asking business leaders to engage employees. Fuel the passion! Business innovation requires it and long term success hinges on it. I agree that this is half the formula.

    It takes two traits to be successful — passion and discipline.

    Why has discipline fallen out of favor? Perhaps we are mistaking it for rigidity, dogmatism, and resistance to change. It is none of these things. It does not limit or constrain. It develops and guides.

    It’s time for all leaders to fuel the passion discipline duo.


    Leaders: Fuel Passion Discipline Duo Image by:dbking




    The Passion Discipline Duo

    1. Passion starts the journey and discipline guides around the curves.
    2. Passion generates new ideas and discipline vets the possibility against tangible reality.
    3. Passion creates bonds with teammates and customers and discipline delivers the strength to bond even in tough times.
    4. Passion breaks through resistance and overcomes obstacles. Discipline sustains when passion wanes.


    The Passion Discipline Duo is in Jeopardy When Leaders


      Are strong in passion or in discipline and don’t honor the other — in others.
      Use stressful times or times of decline as a reason to harp only on discipline.
      Demand evidence too early in a new venture or ignore evidence to avoid admitting mistakes.
      Allow any team member without the passion discipline duo to bully or sway the team to one trait.
      Give in to the fear of either trait.



    High achievers of all types — from athletes to entrepreneurs and corporate leaders — fuel the passion discipline duo in themselves and their teams.

    What actions do they take?
    - Define passion and discipline with their teams

    - Brainstorm and use a system to follow-through

    - Give passion and discipline equal weight; celebrate both

    - Keep the vision/goal always in sight of both

    - Honor diverse team members and mentor their duo development


    What would you add to this discussion about passion and discipline? What gets in the way of the duo? What fuels it?


    From my experience to your success,
    Kate Nasser, The People-Skills Coach

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

    Related Post: The Weakness of Extreme Strength


    With inspiration to action, Kate Nasser, The People-Skills Coach, turns obstacles to change into your professional success. See this site for workshop outlines, keynote features, footage to view, and customer testimonials.

    There is a hidden opportunity for a competitive edge in the wireless service market. Have your call center follow through with the same brilliance that marketing started. If marketing gets the customer to call, hey call center — don’t blow it!


    Marketing Wireless You Got Me. Call Center Blew It. Image by:Uriondo




    The Story
    Marketing, You Got Me. Call Center You Blew It!
    AT&T Wireless sent me a mailer about a deal for wireless service. I had been thinking of changing wireless carriers so I opened it, read it, and called the 800 #. Marketing you got me!  

    A short voice response menu asked me if I was a current customer or not.  Press 2 and I was put through to a rep.  I thought wow this is great and then the path to success blew up.

    The call center rep actually read a sales script without a breath and at the end asked me if I wanted to buy now. Call center you blew it!

    Sales and service are not a monologue from you with a burp at the end from me. The scripted call center rep blew the brilliance of the marketing in 12 non-listening seconds.

    Wireless carriers take heed — customers today are doing their homework and call with specific questions.

    Drop the sales script and start dialoguing. Your marketing-to-sales conversion rate will soar. Lose the script or lose the sale!


    From my experience to your success,
    Kate Nasser, The People-Skills Coach™


    How do you react to a scripted sales or service rep?


    Related Post from BNET: Why Sales Scripts Are a Waste of Time

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach™, inspires and trains corporate teams, customer care professionals, call center agents, and technical support teams in the greatest people-skills for sales and service success. See this site for workshop outlines, customer feedback, and footage to view. Turn interaction obstacles into business success — book Kate now.

    There are universal customer complaints that echo through time. They paint a picture of the human need to be understood and helped.

    Whether you have been delivering customer service for decades or are part of the new generation, join the movement to rid this world of these age old complaints.

    Add your #13 to this list of the 12 most universal customer pleas to change customer service.


    12 Most Universal Customer Pleas for Better Customer Service




    12 Most Universal Customer Pleas


    Drop This, Keep That – Please!

    1. Drop the squeeze page as the greeting to your website. We don’t want to be squeezed before we get to know you. Keep the squeezing for later in the date!

    2. Drop the voice response menus that make sense to you not us. Keep the humans – at least they can dialogue!

    3. “There’s nothing I can do. I’ll transfer you.” Drop the first part and keep moving us to those who can help. Telling us you can do nothing is maddening. Connecting us to those in the know is the way to go.

    4. Drop the speech recognition unit that interprets “re-order supplies” as “birth order surprise”. Keep any technology that helps deliver timely accurate service.

    5. Drop the scripted monologue and keep an open mind. When you open with a dialogue, we open our wallets and offer our loyalty.

    6. Drop the confusing couponsbuy two at a single price and get the second at 50% off. Keep us from having to guess what math you use!

    7. If we smile, please return the favor. Drop your straight face and keep smiling.

    8. Drop the slow refund routine else we keep filling your queue with angry calls.

    9. Keep us in the know. When you drop the communication about our problems, we think you are doing nothing.

    10. Drop the prove you wrong attitude. Keep in mind that for every action there is an equal reaction. Every ouch you inflict on us pings back an ouch on your financial success. Every empathetic moment you extend to us earns you our gratitude.

    11. Keep sharing our information among you. With the technology available today, we shouldn’t have to repeat ourselves. If you drop the teamwork, we question your commitment — and competence.

    12. Drop the customer satisfaction survey that has no room for our true feedback. If you want to understand what we expect, let us (customers) design your customer survey! It will keep you very aware of what we truly care about.



    What would you add to this list? What timeless universal complaint would you like to drop forever?

    Yours in service,
    Kate Nasser, The People-Skills Coach™


    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach™, inspires and trains corporate teams, customer care professionals, call center agents, and technical support teams in the greatest people-skills for customer service. See this site for workshop outlines, customer feedback, and footage to view. Turn interaction obstacles into business success — book Kate now.

    The rule, the customer is always right, has survived over a century as a quick way to instill a strong sense of customer in all employees.

    Despite its detractors, it has breathed life into customer service and sales and filled the gaps during uncertain moments.

    As new graduates enter the workforce, many will be glad to know that customers’ views breathe life into this old being right rule.

    Customers' View Breathe Life into Always Right Rule & Our Business


    The customers’ views about the following are always right — always count:

    1. Urgency. – Theirs not ours.
    2. Business or personal impact. – To them before us.
    3. Critical factors. – From their perspective over ours when there is disagreement.
    4. What they expect of us. – Work hard and smart to achieve it.
    5. How they want to be treated as people. – Completely right.

    The key to living this old rule in today’s world is to remember that we may disagree or say no even when the customer’s view is right for them.

    Whether we say no for ethical reasons, legal restrictions, limited capabilities, or strategic mission, we must still treat the customers’ views with respect. They have insider insight we will never have regardless of how well or how long we know them. The decision of where to buy is theirs.

    Their views are the lifeline for our success. Respecting their views preserves that lifeline for the long term. Acting as if we always know better, suffocates the customers’ views and could forever sever our lifeline of insider insight.


    Benefits of The Customer Is Always Right Rule

      It helps establish a customer centric culture.

      Guides all employees to sell to and serve the customer well within the strategic mission of the business.

      Increases our listening especially when our experience tries to drown it out.

      Keeps us in service mode even when business is booming.

      Fills the gaps during uncertain moments.

      Shows constant gratitude and desire for future business.

      Expresses respect for the customers’ insight and perspective.

      Builds trust for current and future business and often with more openness for our views and expertise.


    Basically, it keeps customers coming back and interested in what we have to offer. Not a bad payoff for one old rule.

    Yours in service,
    Kate Nasser, The People-Skills Coach

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers consulting, training, DVDs, and keynotes that turn interaction obstacles into business success especially in tough times. See this site for customer service workshop outlines and business results. Fill the gaps in customer service and teamwork with business wins – book Kate now.

    With 8 People-Skills Steps!

    Customer service in most cases is a case of sudden relationship. Often it is a startling sudden relationship in a tough moment. Longer term relationships like account based sales provide advantages that sudden relationships don’t have.

    This comparison sheds light on the challenges that customer service reps (CSRs) and technical support analysts face on every contact.

    Sudden Relationship of Customer Service Image by:PurpleMattfish

    Sudden Relationship Challenges

      • No existing rapport for interaction with
      • Little or no prior knowledge of expectations and
      • No history of results thus
      • Little trust or confidence to smooth the way

      Trust and Openness of Longer Relationships Image by:Liz Smith

      Longer term relationships develop and enjoy:

        • Understanding from observing people’s patterns of behavior with
        • History of results that develop a working comfort building
        • Time-based trust and openness that allow for more candor

    Because the startling sudden relationships of customer service lack the longer term bonds of understanding and trust, the CSRs, reps, agents, and technical support analysts must adapt to each customer.

    They are developing a relationship, solving a problem, and building trust all at the same time! This is why they cannot candidly say whatever they want. It is too startling to customers.

    Instead, the best CSRs and technical support analysts turn sudden relationships into bonds.

    Here are the 8 people-skills steps they take:

    1. Greet courteously with the respect of formality and the sincerity of some informality.
    2. Create quick connection by spotting the customer’s personality type and adapting to it.
    3. Capture attention by detecting the customer’s listening style and using it.
    4. Make it easy to communicate by using the customer’s jargon and language.
    5. Close the gap by paraphrasing the customer’s perspective.
    6. Smooth the emotion by caring without taking anger personally.
    7. Show urgency appropriate to the situation.
    8. Deliver help and solutions.



    Sudden relationships with customers can turn into bonds of satisfaction, loyalty, and referrals when you make the moment easy, productive, and memorable. Well worth it for the business and truly appreciated — when you are the customer.

    Yours in service,
    Kate Nasser, The People-Skills Coach

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers consulting, training, DVDs, and keynotes that turn interaction obstacles into business success especially in tough times. See this site for customer service workshop outlines and business results. Fill the gaps in customer service and teamwork with business wins – book Kate now.

    Working on the front lines of customer service can be wonderful or terrible. It depends on your mindset – on what you picturenot on the customer. Surprised?

    It’s actually good news. What happens when you interact with others is not completely random. Success is within your grasp because what you picture, you create!

    It’s not voodoo. It simply that what you picture or think about, you focus on, say, and do.

    Customer Service: If you picture it, you create it.

    Customer service starts with picturing that you can make a positive difference.

    If instead you picture difficulty or conflict, you will focus on being right, being heard, and being in control. All of this creates the difficulty you pictured at the start.


    The Story


    I walked into the airport luggage service office when I arrived at my destination and my luggage didn’t. As the line inched forward toward the service rep behind the computer, I noticed that each person leaving the office was surprisingly calm.

    When I reached the service rep, he handled my problem with empathy, accuracy, and calm confidence. Before I left the room, I said to him: “I teach customer service to large corporations and reps tell me how stressed out they are. How do you stay so positive with so many people in here complaining?”

    He replied: “Kate, if they’re smiling when they come in here … they’re in the wrong room!”


    He understood what people would naturally feel and he became the picture of a man making a difference.

      Picture the positive and you reduce your fear. Result: Increased listening that guides the interaction to success.

      Picture the positive and you feel influential with no need to control others. Result: A collaborative success instead of a target shoot.

      Picture the positive and you project empathy and connect sincerely. Result: You make a difference and that is great customer service.



    One informed rep with a positive attitude and one customer-friendly policy of delivering luggage created a positive customer experience instead of a social media rant.

    What you picture you create!

    What will you and your teams picture before you all start work tomorrow? I hope that it’s caring for customers and making a difference.

    Yours in service,
    Kate Nasser, The People-Skills Coach


    Related post: Customer Service, Key Link in the Chain not Life in Chains

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that inspire the ultimate interaction with customers. Leaders have been booking Kate to bring both her customer service experience and intuition to their success — repeatedly. See this site for customer results and book Kate now.

    I found two people-skills articles online that popped in stark contrast — People-Skills Are the New Black discussing people-skills in healthcare and 10 Stupid User Stories, The Madness Persists  which overlooks the importance of people-skills in technical support.

    As one technical professionhealthcare — is embracing the critical importance and value of people-skills, (aka soft or interpersonal skills) others may be holding on to decades old thinking that technical prowess alone is enough.

    People Skills in Technical Professions? Impact on End Result?


    Nonetheless, many people in technical professions — healthcare, engineering, science, technology, finance, and even law — want to know:

     

    What do people-skills contribute to the end result?

     

  • #1 Comprehension. How you interact with people impacts understanding. Attitude, tone of voice, body language, are just a few of the people-skills’ components that affect how people interpret what you say. People-skills create context and context impacts comprehension as much as your words.

  • #2 Influence for cooperation. Going a bit deeper, people-skills are critical if you are going to influence others. Empathy, listening, adapting to personality types, and sharing insight on tough challenges, all empower your words to do more than speak. They can transcend fear, habit, status, and stereotypes. Thus they influence cooperation and buy-in with your patients, business co-workers, customers, and clients.

  • #3 Trust. The big surprise for many technical professionals is that trust is not primarily built on their technical qualifications, capability, and rational data. Recent research with 14,000 takers of the Trust Quotient self-assessment test, indicates that more expertise does not equal more trust: Why Hard Trust is Gained from Soft Skills. People trust based on what seems to agree with their existing inner construct — what makes gut sense long before rational analysis begins. It results, first, from some interaction or reaction between two people not from one person’s (your) individual qualifications.





  • People-skills are the pathway for end results. They are the catalytic force for understanding, influence, trust, decisions, and actions.

    Without them, you are left to reach success without this energy and with the drag that poor people-skills create.

    Combine people-skills with your exceptional expertise and soar in your technical career. The double focus does takes effort, learning, and commitment yet the return is great.

    From my experience to your success,
    Kate Nasser, The People-Skills Coach

    “I teach technical professionals how to interact with non-technical co-workers and customers for collaborative success.”


    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, is a former techie (BS Mathematics) turned people-skills guru with a natural intuition about people. Her consultations, workshops, and coaching transform your occupational focus into business success with service and teamwork. From inspiration to action, Kate will help you fill the gaps of diversity with business wins. See this site for workshop info and customer results.

    As The People-Skills Coach™, I often coach and teach about words that make or break communication and professional relationships.

    Unfortunate is one such word.

    Scanning the dictionary wouldn’t give this critical impression.

    Unfortunate …

    1. suffering from bad luck
    2. unfavorable or inauspicious

    Until you get to the third supposed meaning …

    3. regrettable or deplorable

    When our words offend or actions harm others, labeling it unfortunate can be a deadly people-skills mistake.

    One Word - Unfortunate - Can Be Deadly to Relationships


    Using the word unfortunate about serious offense is insulting to the victims of the offense perhaps because the more common meaning — bad luck or unfavorable — greatly underplays the impact.

    Those we have hurt may think we are labeling it a mere oops.

    By trivializing the impact of our actions, we put the relationship at risk.


    Replace that one word — unfortunate – with any one of these words:

    Deplorable or
    Terrible or
    Bad

    … and we remove the confusion and the risk.

    People-skills Lesson
    When hurt feelings, negative emotions, or tangible harm are at hand, clarity of remorse re-secures and sustains the relationship. Confusion and trivializing puts the relationship at risk.


    Before choosing what to say to others, ask yourself which you would like to hear in addition to sorry if someone offended or harmed you: “what I did was unfortunate” or “what I did was terrible”.


    Professional and personal relationships are slowly built and quickly broken. ONE little word change can make a big difference!

    From my professional experience to your success,
    Kate Nasser, The People-Skills Coach™


    Related post: “Words can woo or wound; create bonds not scars.”


    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach™, delivers coaching, workshops, keynotes, and DVDs that turn interaction obstacles into interpersonal success for customer service, teamwork, and leading change. Kate fills the gaps of diversity with business wins. See this site for workshops outlines and customer results.

    The call came in from a Human Resources training manager at a major pharmaceutical company. The IT department had reorganized technical support teams and their customer service and teamwork had taken a tumble.

    Technical Support Teamwork & Service Training

    Customer Service Training for Tech Support - Beyond Certification Image by: Proposed|Solution

    She and her experienced HR trainers had tried yet they and the IT professionals didn’t click. She called, as other managers have, because my years in IT (information technology) uncover the unspoken teamwork and service challenges as I teach and facilitate. It has been a recurring theme in my business.

    When you want to train technical support in customer service and teamwork –beyond the surface of certification– it’s critical to understand the technical mind.

    So much customer service training is focused on training people whose natural focus is other people.

    You must use a different approach to develop a strong people focus, cross teamwork, and customer service skills in professionals with a rigorous occupational focus — technology, finance, medical, and legal.

    Although medical schools are starting to screen applicants for both scientific and people-skills aptitudes (New for Aspiring Doctors: The People-Skills Test), this dual focus is not an established selection criterion in all the technical fields.

    Nonetheless, technical support teams are very capable of outstanding adaptable people-skills for teamwork and customer service. Some have it naturally, a few struggle, and most respond very well when taught in a way that makes sense to them.

    When will they most need specialized customer service and teamwork training?

    1. In times of great change like reorganizations, mergers, or new executive leadership
    2. Before high pressure initiatives that also pressure their customers like major technology or operational shifts
    3. In readying to support high performance business units – the executive suite, sales, revenue critical operations, life/death situations in healthcare, and a highly mobile workforce
    4. Before centralizing or expanding for global technical support

    I look forward to working with you during these transitions to ensure outstanding IT customer service and teamwork.

    From my experience to your success,
    Kate Nasser, The People-Skills Coach

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that inspire the ultimate interaction with teammates and customers. Her prior career in IT and extensive technology focused customer base make Kate the perfect choice for training technical teams in people-skills for teamwork and client service. See this site for workshop outlines and customer feedback.

    What customers experience before, during, and after they interact with you holds the secrets to sales, service and customer loyalty. Today it seems most leaders focus primarily on the after to build the before for next time.

    In my corporate career and now for many years in business, I have held two questions in my mind when dealing with customers:

    What did the customer experience before this?

    What do I hope the customer will think after?



    Before & After for Customer Insight

    Customer Experience the Before & After Way

    Image by: MikeBlogs

    Using the before & after way, you gain insight to make the sale and deliver great service. Customer loyalty emerges from the bond initiated at the beginning. Start with insight not procedures.


    BEFORE
    A sampling …

    1. What specifically has driven the customer to seek assistance now?
    2. What obstacles has the customer experienced that brings us to this moment?
    3. What successes or failures has the customer had prior to this?
    4. What effect has this had on the customer?
    5. What loyalties has the customer formed and why?
    6. What loyalties has the customer broken and why?
    7. What has changed in the customer’s world that delivers energy to your efforts?
    8. What has remained stagnant that will retard and drain the momentum of your solution?

    From your experience, what would you add to this list?



    AFTER
    Write three simple clear sentences that you hope the customer will say about you after. Then ask yourself, does the customer care about those things? If not, rewrite your after expectations and then make them happen.

    From my experience to your success,
    Kate Nasser, The People-Skills Coach


    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email, info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that inspire the ultimate interaction with customers. Leaders have been booking Kate to bring both her customer experience and intuition to their success — repeatedly. See this site for customer results and book Kate now.

    Starting a company? Looking for a job? Attempting to sell your house? Trying to change careers? Get noticed by being different but …

    to achieve success — be memorable.



    Memorable is not just what makes you different.  Memorable connects you with others in ways that matter to them.

    Success in Two Words - Be Memorable.




    Memorable affects others.

    Memorable creates a story.

    Memorable builds a trust.

    Memorable sparks an insight.

    Memorable fosters respect.

    Memorable eliminates doubt.

    Memorable comes back to you.

    Memorable keeps you present.

    Memorable changes their reality.

    Memorable reflects value.

    Memorable brings you into their future.






    Be Memorable!

      Do you have noticeably good planning skills? Add and use foresight to be memorable. Prevent a problem on a project or discover and open an opportunity for your customer, your boss or your organization. Outstanding skills get you noticed. Using them to help others makes you memorable.


      Are you a remarkably fast learner? Your boss can hand you anything new and you can do it? That’s good. Learn before the skill is needed and you increase your value. Start today to be memorable tomorrow.


      Do you have a special talent for teamwork? Worthwhile in today’s collaborative workplace. Excel at it during times of stress, low morale, or critical change and you will be memorable to every leader.


      Are you a people person? Sales or customer service is your sweet spot? Certainly a plus. To be memorable, deliver wonderful service recovery with urgency. Offer customers compensation even for the smallest inconvenience. It builds phenomenal trust and reaps gratitude. You will be memorable!

    Kick Start Your Success
    The suggestions above are just a few examples. Try these questions to discover how you can be memorable:

    1. What three things do most people notice about you? Why? The answer will uncover ways for you to be memorable.
    2. What is one strength that people don’t notice in you? Start using it in ways that matter to others.
    3. What are two areas in your work or personal life where you see a need, a void, pain, fear, or doubt in others?. Fill the need/void or remove the pain, fear, or doubt. You will be memorable.



    How have you been memorable in your work or personal life? Please share your story in the comments section below to inspire others.

    To our continued mutual growth,
    Kate Nasser, The People-Skills Coach


    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that turn interaction obstacles into interpersonal success. Leaders have been booking Kate for 21 years to fill the gaps of diversity with business wins. See this site for customer results and book Kate now.

    When you must deliver bad news, do you first confuse? Do you mislabel your dance around the issue as great people-skills and empathy.

    If you confuse before bad news, you deliver double pain.

    People-Skills: Confuse Before Bad News? Image by:TallChris

    I received the following letter from my health insurance company with instructions to call customer service with any questions:


    Our records show that you are currently covered under of our New Jersey Individual Plans.  This letter is to provide notice that pursuant to N.J.A.C. 11:20-18.6, we are making a change to, therefore not renewing, the current Termination of the Policy/Contract-Renewal Privilege provision in your Policy/Contract.


    Termination? Not renewing? I read the paragraph twice and still wondered, “What the hell is this?”

    Do you know? If you are a lawyer, you will probably get it right. For the rest of us it just sounds like confusing bad news. I called customer service as instructed.  Simply put:

    The grace period on the policy has changed.

    The grace … the grace period! That’s all?  You confuse me and scare me and make me wait in a telephone queue instead of stating it clearly in the letter! Arggh!!

    People-Skills Points:

    1. Clarity is a gift you give to your employees and your customers. Think of them not you.
    2. Clarity is honest. It doesn’t have to be blunt and insensitive.
    3. Clarity builds trust which eases future communication.
    4. Clarity takes effort. Are your employees and customers worth it?

    What else drives people to be unclear in their communication to employees and customers?

    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers customer service and teamwork training and improves your company’s customer loyalty quotient. Preview and purchase her unique DVD Customer Service USA – Regional Differences That Matter.

    To us as customers, satisfaction is very Gestalt. The “whole” is greater than the sum of its parts. We experience customer service not as a series of details and transactions but as one total experience.

    The companies who get customer loyalty – gestalt it.

    Get Customer Loyalty - Gestalt It! Image by:Fillmore Photography

    Behind the scenes, they manage a myriad of details and transactions across all channels and for multiple customers; with the customers, they focus on a unique total experience for each one.

    1. They adapt to each customer instead of pretending that each customer is the same.
    2. They make the process and interaction easy. The customers and their happiness come back to them.
    3. They move through the procedures to solve the problems; they don’t highlight the procedures to the customers.
    4. They prevent the upset customer knowing that positive breeds more positive and negative seeks a large empathetic audience.

    They also know that each time they interact with a customer, it continues and adds to the experience.


    A Recent Story.

    A business hotel conveniently located has served me for years. +
    They empower whatever I need to do. +
    They remember me each time I go back. +
    They have made it a home away from home. +
    They offered to reinstate expired reward points. +
    They just gave me outstanding interpersonal treatment as I made a new reservation.
    ———————————
    TOTAL: A continuously positive experience not a series of positive experiences. The whole is greater than the sum of the parts!

    The continuous whole creates emotional loyalty that individual transactions do not. It prevents the question mark in the customer’s mind. “Why wonder if there’s something better when I already know I will be cared for?”

    There is no end to the customer loyalty you can build if you continue to build one whole. Get loyalty — gestalt it!

    Yours in service,
    Kate Nasser, The People-Skills Coach


    ©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.


    Kate Nasser, The People-Skills Coach, delivers customer service and teamwork training and improves your company’s customer loyalty quotient. Preview and purchase her unique DVD Customer Service USA – Regional Differences That Matter.

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