Customer service training programs for Call Centers, Customer Service Centers, and Technical Support Help Desks often fall short of the one tool that makes every interaction successful. What is the one thing that the best CSRs (customer service reps) and technical support reps do well? The best adapt to the customer’s personality type to deliver A+ customer service every time.

Picture a driver type customer calling for customer service and a CSR with an amiable personality type picking up the phone. Will this go well? It will if the CSR knows how to adapt to a driver personality type. Can you imagine a high expressive CSR and a deep analytic customer working well together? It will be far more productive if the CSR knows how to adapt to personality type.

Train all CSRs and technical support reps on how to quickly spot and adapt to personality type. Then celebrate all the positive results — customer delight, faster call handling, increased productivity, flexible teams that handle change well, and an A+ customer service reputation.

Good news. There is a quick way to spot and adapt to each personality type with tangible steps to success every time! Here is actual footage from my customer service training program “GPS Your Brain to Work With Any Personality Type”. I am ready to train you and all your teams on this fast method of spotting the four personality types and exactly how to adapt to each.

Footage filmed by www.dolcevideo.com.

Practice using this tool and it becomes one of the most far reaching and powerful professional people skills you will use in each and every career you choose. When you can speak in a way that is comfortable for someone else, you become very influential. In customer service, it is essential for delivering A+ customer service.

The best customer service representative (CSR) training on dealing with and handling an irate customer tells you to not take it personally and suggests appropriate things to say to calm the customer. Yet in the 20 years I have been teaching how to handle an irate customer, the most frequent question CSRs and technical support reps ask me is how to stay objective and not take it personally.

Message to Each CSR: Choose either mindset that makes the most sense to you. Use it and you will stay objective. You can use both. I use #1 every time and add more of #2 when I feel my objectivity slipping.

1. Don’t seize control! A car stops when the driver applies the brakes, or hits an obstacle, or runs out of gas. You are not driving the car. The customer is driving. If you reach over and try to apply the brakes, the customer will most likely fight back. It’s hard to stay objective when you are in a fight. If you start talking right away, you become the obstacle and the crash leaves dents/scars on you and them. Again, it will be tough to stay objective when you are scarred. If you let the driver and the car run out of gas, you stay objective and ready to help. The driver asks for help when the car can no longer run. Caution: This is not a comic moment. Do not say, “I’ll just wait for you to run out of gas and then you will listen to me.” This is a mindset not something you say.




2. Yours is to Heal! The next time a customer is yelling, picture this: You see a stranger in a restaurant fall and get hurt. S/he is lying on the floor right next to your table yelling in pain. Would you think they were yelling about you and get upset with them? Probably not. It’s the same with your customer. Like a medical professional or a para-medic — yours is to heal.

A Broken Trust. Irate customers feel they have been wronged. Your company has lost their trust. They want you to know that they have a right to be upset. If you speak too soon, they think you are telling them they are wrong.  Let them have their say. As much as you do not like to hear irate customers, it is a sign that they are still interested in your company. Else they would simply walk away forever and tell everyone they know!

When they are done with the emotion, your empathy and action will resolve the issue. This is called service recovery. When you do it well, you may actually turn this irate customer into a loyal customer. It’s possible!

I look forward to working with you directly and further developing your team’s customer service skills with these workshops: Customer Service Workshop Outlines. The workshops are very participative, high energy, fun, and info-packed. View this footage on adapting to personality types for a little taste of the fun: Spot and Adapt to Each Customer’s Personality Type.

Yours in service,
Kate Nasser, The People-Skills Coach

Esther Denn, eDenn Property Management, recently asked me to pen a blog post on delivering great customer service to increase customer loyalty. Property management is a fast paced field and you need more than occupational knowledge to succeed. Entire teams must truly understand the value of the customer and deliver every aspect of daily customer service from that mindset. As I wrote the post, one thought kept recurring – easy does it for customer loyalty! Every customer celebrates, remembers, returns, and refers when the experience with you was easy.

This post is valuable for any business whether you are the CEO or a CSR because: Customers Remember Moments – What Do They Remember About You? Don’t leave it up to chance.

Are your customer service representatives, CSRs and technical support teams, working with customers in other countries? How strong are their intercultural people-skills? Immigrants, ex-pats, and companies doing business in other countries can be far more successful with just a little more attention to intercultural people skills (also known as soft skills). If you want a job, a sale, or a great customer service review, step outside of your own perspective and use an intercultural approach. Customers and employers make decisions from their cultural zone not yours.

Two Examples

Canada and the USA share a common language not culture.

Nick Noorani writes on the blog The Expatriate Mind Nine Soft Skills No Immigrant Should Be Without: “Skilled immigrants often focus on improving technical skills. After coming to Canada, they are shocked when they are told they have no Canadian experience.” Then he cites an example where a courier needing his signature asked him for his John Hancock — an American expression to be sure. Yet the courier was working in Canada!

CSRs outside the USA.

Many USA customer service call centers are now located outside America (some in Canada and some off-shore). How well do the CSRs in Canada and off-shore understand the regional differences across the USA? Adapting to these differences as you speak to American customers distinguishes your customer service from those that don’t adapt. Intercultural adaptation builds customer loyalty.

I have outlined these American regional differences and how to adapt in a new customer service training DVD: Customer Service USA – What They Expect Coast to Coast and Everywhere in Between.

CSRs Offshore Training DVD

You already provide phone and web technology to connect your CSRs and technical support teams with your customers. Turn that connection into a profitable loyal bond with intercultural training. For companies with USA customers, this means adapting to regional differences – North, South, East, West, and everywhere in between. In Canada there are both cultural and regional differences that global companies can learn and embrace to build Canadian customer loyalty.

For companies doing business interculturally, the key to customer loyalty is:
Learn the differences
Respect the differences
Love the differences &
Find the fit!

I welcome your comments, contributions, and feedback below. For information on purchasing the training DVD, please click on the link above.

Please visit this blog again for many other people-skills posts on customer service, teamwork, and intercultural connections.

Kudos and a heartfelt thank you to Verizon Wireless CSR Lori-El.

Best CSRs Do This! Photo by:Photophonic

Customer service rep (CSR) Lori-El worked through confusing issues on my account with an inquisitive intelligent approach while taking care (and I do mean care) of me. I would definitely rate her as one of the best call center CSRs I have had in recent times.

In the last blog post I focused on The 25 Worst Customer Service Stories to Train the Best CSRs.

Today I am very pleased to outline how the best CSRs act in delivering customer service. Please add your best actions in the comments field below.

Best CSRs Action Checklist

Verizon Wireless CSR Lori-El did this well in delivering customer service.

1. Sincere conversation not a scripted recitation.
2. Listens for the customer’s personality and demeanor and then maps actions to it.
3. Listens to every piece of information the customer offers without jumping over words.
4. Shares control of the call with the customer instead of driving it through a predetermined path.
5. Listens to the customer’s level of knowledge and speaks to that level (not above or below).
6. Thanks the customer for input during the call not just at the end.
7. Apologizes once for the length of time it is taking to resolve it and keeps moving on resolving it!
8. Asks permission to access the customer’s records and then uses the information to go the extra mile.
9. Continues to listen to related questions and answers them clearly.
10. Uses confusing moments to learn and then teach the customer instead of saying. “I don’t know.”
11. Is honest about current obstacles to resolution and then finds a work-around!
12. Sounds happy to be at work even when doing overtime or having a tough day.
13. Streamlines future contact by giving an updated phone number to call.
14. Uses positive forward focused language instead of negative phrases.
15. The conversation shows responsibility and initiative in resolving the problems. Never blames the customer.
16. Resolves the current issues and then considers the customer’s future needs and forecasts solutions. (e.g. If you switch to a Blackberry or SmartPhone you might encounter this problem and we can fix that as well.)
17. Tone of voice throughout the call is sincere, focused, and action-oriented.  Closing remark reflects that as well.

Please feel free to add your best actions to this list in the comments field below.

The 25 Worst CS Stories. Photo By:mlibrarianus

As The People-Skills Coach and a professional customer service trainer, I use both positive and negative real life stories to train Help Desk analysts, Customer Care teams, Customer Service Reps (CSRs), and Call Center agents. The positive stories define the model of great service behavior. The negative stories address the emotional intelligence team members need to deliver memorable service.

The 25 Worst Customer Service Stories

1. The foul language is clearly wrong. Will your CSRs quickly identify the other critical error in this exchange? Here’s the story: I had a problem with a new piece of electronic equipment and called for assistance. The first technician I talked with insisted that there was nothing wrong with his company’s equipment, that it must be my fault. When I explained that everything in the network had worked perfectly until I powered the new item up, he laughed at me. When I asked to talk to his supervisor, he responded with the infamous two letter expletive and hung up. I called back and spoke with a different tech who was able to resolve the problem in a matter of minutes and who then asked his supervisor to join us on the line. When I told the supervisor of my earlier experience, she asked me to give her one day so she could resolve the problem. She called back in less than fifteen minutes to tell me that she and the call center manager had reviewed the tape of the call, fired the original technician, and promoted the second one to a customer service training position. It went from being the worst customer service experience ever to one of the best in less than half an hour.
   –Submitted by: Ron B.
   
   
2. The story: I was trying to get some information from the local cable company, Comcast, about my bill. I couldn’t understand the different groupings of channels which had no explanation just names like Extended Package. She couldn’t explain it and kept getting the same channels in different groupings. I said, very politely, “I don’t understand your explanation, is there someone else who can explain it to me so I will understand it.” She replied: “You’re stupid.” Then she hung up.
   –Submitted by: Elaine B.
   
   
3. “You’re not following our process.” Sadly, this was said to a customer by one of my own CSRs.  This was a wake-up call for sure.
   –Submitted by: Drew J.
   
   
4. “I’m sorry, but that’s our Policy and I’m not connecting you with my supervisor.”
   This reply is anathema to the reason for customer service — to serve the customer (the person with the $$$ they want).  I could care less about their policies.  My policy is that I don’t do business with companies that don’t treat me with respect and give me value for my money.  If something doesn’t work, then just fix it.  If you don’t know – then say “I don’t know, but let me find out for you.”  Companies are run by humans and humans make mistakes.  I don’t judge them badly because they make a mistake.  It’s how they resolve the mistake that matters.
   –Submitted by: David G.
   
   
5. Can you believe this interaction? Here’s the story: In our large grocery store, I asked about the cinnamon buns that were in the sample dome. The employee I asked said that they were very fattening and I could do with losing some weight!
   –Submitted by: Andrew F.
   
   
6. I explained to a DELL rep that I had 12 new laptops that would not power on no matter what I did.  His answer to me was “What do you want me to do about it?”  I said excuse me?  He clarified by saying “if they don’t power on I can’t trouble shoot them and if they aren’t powering on it has to be something you did to them that made them not work.” I still have nightmares.
   –Submitted by: Liz M.
   
   
7. “You will have to go online to and fix this.” I replied “Seriously? I am talking to customer service – a real live human being and you can’t do a thing for me? “Yes ma’am, you need to go online to do this.”  So I asked her, “What, exactly, do you do?”  Silence.
   –Submitted by: Shelly S.
   
   
8. It’s not our fault that you have this problem – it’s yours.” (Big Insurance Company in the UK)
   –Submitted by: Ian T.
   
   
9. I’m still fuming from my experience with Travelocity/ABC Airline this morning. Woke up sick as a dog, needing to catch a flight at 7:00. I’ve probably booked one hundred flights with Travelocity and I have always paid the $20.00 insurance if changes ever come up, including unexpected illness. I have never actually used this insurance but was happy to have it until I was told from ABC Airline: “I’m sorry, there’s nothing we can do for you.”  And, then again from Travelocity, “I’m sorry, there’s nothing we can do for you.” Lesson learned. Don’t buy Travelocity’s insurance. Or, better yet, avoid Travelocity.
   –Submitted by: Anonymous
   
   
10. Is this stupidity or lack of caring? The story: A pharmacy CSR refused to authorize one of my meds. When I told her I had been waiting 2 weeks and explained the effects of not having them,  she said ”maybe you should see a doctor about these new symptoms.”
    –Submitted by: Denise C.
    
    
11. Are your CSRs so busy following scripts that they don’t listen? Here’s the story:  My father passed away.  I called a credit card company to cancel his account.  I said, “My name is Debra. My father Pat passed away and I am the Executor of the Estate. I am calling to cancel his account.”
    The CSR replied, “Well, I need to talk to Pat.” I said, “Listen very carefully. He’s DEAD – now if you want to talk to him, you’ll have to figure out how to. GIVE ME YOUR SUPERVISOR!”   The Supervisor got on the phone and I said, “Do you have a connection with God?”  She cracked up laughing – she had heard about the conversation.
    – Submitted by: Deborah B.
    
    
12. I called HP customer service about a new HP printer that wouldn’t interface with my Mac (even though the company swore it would easily work).  After hours of being on hold and being told that I had obviously done something wrong or just couldn’t understand, the rep told me “Yeah, really not my problem, lady.” So I went to Apple. They figured out the problem – and were nice.
    –Submitted by: Julie G.
    
    
13. My favorite bad customer service response was “it is working as designed” after the support agent was able to duplicate (and agree with) an obvious bug/error in a popular word processing program.
    –Submitted by: Tom M.
    
    
14. “You should buy one of those bust reducing bras from Marks & Spencers.” This was in a clothing store said by one of the stick thin pre-pubescent staff.  This is customer service? I don’t think so!
    –Submitted by: Emma C.
    
    
15. Is this the new version of customer self-service ? The story: I was checking out at WalMart, with my elderly Mom and small kids in tow.  A pair of $8 shoes I was buying rang up for $10. I questioned the clerk on the price at which time she said “No they rang up for $10. “You can go back there and check it yourself”. I wasn’t about to do that, so I just settled up for the $10. grrrr.  Got home and pulled the shoes out of the box and guess what. The actual price tag on the shoes said $8! Next day I went back to customer service and happened to be waited on by the same clerk at which time she said, ”That wasn’t my fault; it was the cash register. I can’t help you”.  I had to find the store manager to get the issue resolved.  He not only gave me all my money back, but he let me keep the shoes.
    –Submitted by: Amanda K.
    
    
16. I had spent well over 3 hours on the phone with customer service/tech. support, having been repeatedly put on hold, transferred, and disconnected. I called back after yet another disconnection after being on hold for several minutes. The person who answered started to go into their script, asking me for irrelevant information. I told the person that I just needed to be connected to XYZ because I had been disconnected after being on the phone with them for over three hours. The CSR went to a very long speech about how he’d be happy to transfer me. I didn’t need a speech. I just needed him to transfer me. I told him this. He repeated the speech. His scripted, inhuman “courteousness” just made me angry and hate the company.
    –Submitted by: Joe S.
    
    
17. Have your CSRs ever said this? “There is nothing I can do for you.”  I asked for a supervisor they told me that the supervisor will tell me the same thing!
    –Submitted by: Sahar A.
    
    
18. This one is beyond belief — yet true. Here’s the story: I was hosting a party for 150 people and needed catering prices 7 weeks prior to party to review bids, select caterer, or determine another venue. I had a drop-dead due date and explained that.  When I contacted the caterer for prices because they hadn’t contacted me by the morning of the due date, my main contact was on vacation and left no information. I was fuming. Obviously, they did not get my business.  When I finally reached the caterer to determine how they could have made such an error, he said “I decided you didn’t need it by your due date.” I was appalled.  How could they decide my due date? I did contact the management office and heads did roll. This was not lost business from this one event, but there were 5 hosts involved (their friends) and word of mouth travels fast.  While management appreciated my comments, they were foolish in not throwing me some type of bone to offset the situation. In a world where it’s tough to get business, this is not acceptable.
    –Submitted by: Lisa R.
    
    
19. “ya wesd rufj dimn uklod doodop” In other words, the worst customer service ever was delivered by someone who spoke no comprehensible English. I’ve heard it hundreds of times to lesser degrees, but in one case it was entirely incomprehensible. When will these companies learn that customer service agents need to actually be comprehensible in the language they are supposedly supporting?
    –Submitted by: John B.
    
    
20. How would your CSRs reply to this request? Here’s the story: I lost my cable service for 3 days. Apparently, it was a system wide failure and thousands of customers were affected. During the course of my conversation, I said something like “Please just credit me for 3 days worth of service.” The rep said, “We can’t do that. Do you know how much it would cost us if we credited everyone for the past three days?”
    –Submitted by: Phil F.
    
    
21. “I am sorry but that’s our policy”. Even if the CSR says it politely, this is a statement that can tick anybody off. Such a statement exudes rigidity and inflexibility, which is the last thing a customer wants to hear when he/she calls customer service with a genuine problem.  This statement, if used too many times by a customer service agent during a call would generally lead to an escalation or loss of a customer, which indicates the poor performance of the agent.
    –Submitted by: Om D.
    
    
22. Have you taught your CSRs the difference between professional and personal behavior? Here’s the story: I was speaking with a customer service representative about a problem I was having.  I said, “I know it’s not your fault.” She said, “That’s right.  It’s not my fault.” She is the representative of a company. She should accept responsibility even if it’s not her personal fault!
    –Submitted by: Randi B.
    
    
23. Here’s one of the recent nightmares I lived through. There was a charge on my Citibank Mastercard from a vendor who renewed my $400 membership without asking me.  I spoke with the vendor and he agreed to send a credit into the credit card company for the charge.  Since the credit card bill was due in 15 days, I called the credit card company to ensure that I wouldn’t have to pay $400 up front only to have it credited back later.  The CSR who answered the phone went into his long drawn out scripted answer. I asked to speak with a supervisor and after waiting on hold, the supervisor started another scripted answer.  I said “I am a busy person and I just need a simple direct answer.” He replied: “I am sorry you called when you were busy.  We are open 24 hours a day.” I stopped using that card.  I will not give my money to a company whose representatives communicate sarcastically and blame me for their slow scripted service.
    –Kate Nasser, The People-Skills Coach
    
    
24. I had a credit card and somehow after a year the bank changed my zip code and I didn’t get the bill. When they called I explained I never got a bill.  After we found the issue I asked for a refund of the late fee. Though I got it eventually I was initially told,  “You are responsible for your bill, we only send the statement as a convenience to you.”
    –Submitted by: Shawn D.
    
    
25. What would your CSRs say if they had difficulty communicating with a customer? Would they sound like this CSR who acted as if she was the sergeant in charge.  Here’s the story: A CSR at a big box cable company in the Midwest said to me:  “You’re not listening to me. “
    –Submitted by: Linda L.
    
    

The key training topics from this list include emotional intelligence, customer care outlook, listening skills, the perilous effects of procedur-itis, ownership, and clear communication.

I am ready to inspire and train any and all of your employees who work with internal or external customers — your business’ most valuable resource! Just give me a call and we will discuss the training to deliver memorable customer service for the greatest return on your investment.

Please feel free to leave your comments or customer service stories and insights in the field below. If customer service is your passion, take a look at a related post on this blog “Ace Your Next Customer Service Moment.”

Thanks for stopping by and RSS this blog for the latest people-skills posts,
Kate Nasser

Listening Low Cost Image By:Frederic Poirot

Listening up to the level of your customers’ expectations brings in your customers’ dollars.

1. Listen to your customers.
2. Provide action quickly.
3. Save their day to build customer loyalty.
4. Continuously train your staff to improve these customer focused skills.

Then why do companies put primary focus on uniformity of customer service that breeds non-listening and often unmemorable service? Almost every call center sounds the same, has the same scripted non-caring service, and does not build the customers’ desires to spend dollars.

The lowest cost step to customers’ dollars is to listen up to the level of their expectations and deliver unique and memorable service!

What fears are stopping most leaders from acting on this customer-focused common sense?

1. Empowerment and creativity as a culture is dangerous. Actually, empowering innovation and creativity throughout the business is critical in this decade.  Customers do not seek uniformity in service.  They want service that matches their individual needs.  GEN Y has grown up with personalized everything. They will not be loyal to cookie cutter call centers, service, or products.
   
2. We cannot measure non-standard interactions and if we can’t measure it we will fail. Metrics do not create success or breed failure.  Metrics measure success that you first create and there are many ways to measure it.  What you should fear is believing that measurement is a key business driver.
3. If we train our people on great listening and creative problem solving, they will leave and work someplace else. Quite the opposite. Study after study shows that employees love working in customer focused organizations that excite their minds, improve their skills, and value their unique talents.
4. It will cost too much. It works for high end services and products but nowhere else. I have one word to answer that — Zappos.
5. We will lose our shirts without standardized approaches to customer service.  Hardly. Listening and communication will actually “save your shirt” and protect you from losing customers. Billions of dollars are lost every year when customers’ leave your business because of how they were treated impersonally. A customer care culture in your company empowers every team member to seize customer loyalty through unique and personalized service.

If you are still unconvinced, keep a journal for one week of all the interactions you have with companies when you are the customer. Which ones are memorable? Why? Which would you give your dollars to, go back to and also recommend to other businesses?

Then get busy creating that culture in the business, department, or team you are leading. “A penny for your thoughts” is a phrase that can remind all your team members to listen to the customers and then deliver memorable service.

I am ready to train your teams to listen up to the level of customer expectations and take the lowest cost step to bringing in their dollars!
Kate Nasser, The People-Skills Coach

On a recent Continental ExpressJet flight to  Louisville, KY (USA),  I watched a competent flight attendant service the entire plane of customers by herself.  This is common on these smaller jets and I have had good to superb service on various ExpressJet flights depending on the flight attendant.

Flickr By: ChrisK4u

This flight attendant’s demeanor during beverage service was cool, distant, and yes a bit impersonal.  After doing beverage service, the flight attendant sat down since the flight was only half-full.  She sat in an empty seat on the aisle across from me.

At one point she started to chat with me and her demeanor became very personable and warm.  The difference was striking.   Later in the flight she arose to do a second beverage service and her demeanor again was cool and distant.   I understood that she couldn’t chat with every customer during beverage service because of time restrictions.  Yet her smile was gone and her tone of voice was much cooler and quite different up in front of all the customers.

Because of my work, this intrigued me.  Had she been given training that told her to be cool and distant?  Or was she an introvert on the personality scale and only felt comfortable when she was speaking one-on-one?  Or is there some ‘behavioral effect’ that kicks in when people perform an official role?

Regardless of the reasons for her cool attitude during service, I offer all service professionals this simple advice:

1. Customers are loyal to great connections; cool and distant doesn’t connect.
2. Even in very formal settings, reserved is not cool and distant.  Know the difference.
3. In less formal settings, shine your warmth on the customers; the connection makes the difference.

Believe it — customers remember moments. What do you want them to remember?

By: Trickybits, Flickr

Business owners seem to inherently know the value of a customer.  If not, they generally go out of business.  As businesses grow and hire more people, the employees don’t inherently know the value of the customer.

As part of National Customer Service week, I wrote this Customer Value Creed for organizations of all sizes to use as ongoing inspiration for quality customer care.

This creed includes the two winning entries from the customer value contest held back in July-August.  Congratulations and thanks to Kalin Bracken and Joan Koerber-Walker for their winning entries (#12 and #13 below).

The Value of Customers

1. Customers spark innovation through their demands. Embrace your innovators.
2. Customers give you an advanced education about people. Respect your “teachers”.
3. Customers pay for your performance.  Give your best show.
4. Customers keep your company alive. Feed your blood.
5. Customers blow your horn. Herald your trumpeters.
6. Customers are your future Wikipedia. Make many entries.
7. Customers are your tweeps on Twitter.  Tweet them right.
8. Customers are your reputation. Protect it.
9. Customers are gold. Mine for it.
10. Customers are your greatness. Cherish and nurture it.
11. Customers are human. Help humankind.
12. Customers are your muse. Be inspired. ~Kalin Bracken
13. Customers share their remarks with others. Be remarkable. ~Joan Koerber-Walker

Still time to contribute: Although the contest has ended, I invite you to share this creed with your entire organization.  Brainstorm additions to this creed and send your best ideas to me in the form of  two short sentences.  I will feature many entries with the author’s names in an updated blog post by the end of November 2009.

As you share this with others, please credit me as the author and the URL, (http://katenasser.com).

Many thanks and I welcome your comments and entries in the comments field below.
~Kate Nasser, The People-Skills Coach

By: SCMikeBurton

It was on a trip through Scranton, PA that we stopped at a Burger King for a quick bite. 
At first my mom said she wanted only a cup of coffee.  I replied, a coffee for you and a fish sandwich for me.  She said, “Oh well, get me a fish sandwich as well — it will be hours before we eat again. But I just want fish, lettuce, and tomato on the bun.”  She then went to grab a table because the lunch crowd was forming. 

I approached the counter to order two fish sandwiches and one cup of coffee.   The Burger King sales associate called me forward and I said:  “Hi, I would like two fish sandwiches. One with lettuce and tomato and one with lettuce, tomato, and sauce.  Also one cup of coffee.”   The sales associate stared back at me and said with a bit of panic in her voice — “What do you want me to hold?”  I didn’t know what to say.  So of course I just started over and spoke more slowly.  She continued to ask me “but what do you want me to hold?” 

Suddenly the manager came over and asked me what I wanted to order.  I repeated “Two fish sandwiches — one with lettuce and tomato and one with lettuce, tomato, and sauce.”  He looked at me and said “Ma’am, we’ll be very happy to help you when we can figure out what you want to order.”  Huh? 

Exasperated that I was stuck in a scripted loop,  I simply replied “I’ll take two fish sandwiches and one cup of coffee please.”  He started again saying they would be very happy to help me when they could figure out what I wanted.  I replied, “You will make me happy if you just give me two fish sandwiches and one coffee.”  I paid, picked up the tray with the fish sandwiches and the coffee, and went to find Mom.

When I reached the table where she was sitting, she said “Wow that was quite a wait.  Long lines?”  I said, “Nope”.  “Well what happened?”, she asked.  I said, “You won’t believe it. In order to get food here, first you have to know how they make it so you can tell them what to subtract.”  She stared at me in disbelief.  I then told her the whole story.  Her reaction was, “Let me in there. I could make 20 special ordered fish sandwiches in that amount of time.”  And well she could!

How many times have you been stuck in a scripted customer service nightmare on the phone?   No matter what you say, the rep continues on a journey without you onboard.  This isn’t just customer service gone bad it is customer service designed badly.   Let’s use some basic logic.  How many customers will know that what you have said to them, you have consistently said to the previous customer?  More importantly, how many customers will care?  Most people want to be treated as if they are special — not as if they are routine.

Yet scripts are designed to do two things: Deliver consistent service and move on to the next customer.  With a chuckle in my voice I say, they sure do that!  It is consistently bad service that pushes customers away from you and toward your competition. 

Scripts create this nightmare because A) They don’t account for the customer’s journey and B) The customers didn’t come to your script rehearsal!  Scripts breed non-listening, non-thinking, robotic reps who replace thinking with reciting and a caring heart with a bar chart on numbers served.

Wouldn’t it be better to use great listening to understand what the customers want?   Replace scripts with ACE – Authenticity, Commitment, & Ease - http://tinyurl.com/cdpxfe.   ACE your next customer service and sales moment and watch your customer referrals and sales soar!

Flickr:FuriousGeorge81

Business leaders always seek ways to ignite customer passion about their products and services.

Here are 12 ways to light the fire capitalizing on today’s economy, technology, and big challenges.

1. Give customers valuable information and simple ways to organize it. The Internet and social media are overwhelming individuals and companies. It is no surprise to find so many applications to organize info on mobile devices and for social media like Twitter. Deliver info that is valuable to your mutual industry and offer ways to organize it. Does your website feature the latest tweets about a hot issue in your industry? Do you have a daily summary of an industry conference? If not, why would the customers connect with you?
2. Make your information quick and easy to read. Is your website an easy read? Does it speak to them or just about you? In this economy, your customers are truly doing more with less and are pressed for time and solutions. Your conversations, your texts, your tweets, your website — must clearly speak to them.
3. Energize with learning.  Customers can feel the energy in a company. They are attracted to the energy. Establish a free-wheeling fun learning culture to ignite this energy and don’t crush it with corporate structure and SMART goals. Pick hot industry topics and get employees talking over lunch. Tap into podcasts and webinars on professional development topics. Transform staff meetings from in-person status reports into learning exchanges!
4. Fire them up with fun.  Fun is always memorable and memorable brings customers back. Advertising execs have known this for years. How are you using fun to engage your customers? How are you using fun to engage employees who engage customers? Example: Customers are more connected to you when they hear you smiling on the phone. TRUE. So for years the chosen solution was a mirror on each customer service agent’s desk as a clue to smile. BORING. Instead have something fun on the desk to inspire a smile.
5. Flex when communicating.  People do business with those they like and trust. They tend to be most comfortable with those of a similar personality type. Communicate to the customer’s personality type not from yours. Honest messages are more accepted when delivered with personality type in mind. Know your own type, spot  your customer’s type, and flex to it. Sales reps. have done this for years. It’s time for all to do it.
6. Use your uniqueness.  You must also use your special talents to create bonds with customers. One of my strengths is seeing the big picture quickly while others are stuck in details.  My customers bring me in for that purpose and welcome my dissent. Many of them are detail-oriented and, to use their words, get stuck in the weeds.
7. Care.  We often think of caring as something done in the customer service department.  Care is not a department. Care is a mindset that leads to behavior. It should be visible in every person and in every aspect of your company including your website, your phone menus, your service recovery, your ethics, and your products and service. When you care about customers it ignites their passion for your company.
8. Pump up your heart rate.  Customers are attracted to companies whose heart is beating loud and strong, especially now. It gives them hope. Show the customer the vibrancy and energy  of your company — perhaps through contributions to the community.  After the attacks on 9/11, Broadway theater banded together to perform shows even though far fewer people were buying tickets.  The message: We will survive and we want you back in our theaters.  I just delivered six months of free job coaching to job hunters on LinkedIn.  My message: We will survive this downturn and here’s my contribution!
9. Be ready for your customer’s rainy day.  When it rains in New York City many store owners push carts onto the streets to sell umbrellas to unprepared tourists.  Customers will bond with you if you can provide what they need at a moment’s notice — either through your company or another source.  How can you foresee this?  Ask your customer service agents to keep a running list for one week of all the requests they get to which they currently say no. Go through this list and identify a solution for each request to prepare for your customer’s rainy day.  If you have the technology, engage customers through Social CRM.   Some specific tips from http://tinyurl.com/n2edpx include having customers share their real time experiences and also reviews.
10. Give each employee a crystal ball.  Customers are attracted to companies that are forward thinking. What image do you and your employees project to customers? Often the official publications of a company sound forward focused yet the employees don’t. Do all your employees sound focused on the future or just the sales/mktg departments? Do they ask the customers interesting questions to unearth future needs? Are you asking your employees interesting questions about the future to instill this thinking in them? Think about it.
11. Revel in diversity.  Cultural norms impact customer’s expectations and buying choices.  In many countries, including the USA, your customers are from different countries and cultures. In every aspect of your business, embrace and use cultural diversity to bond with the customers. In your presentations, use stories and references that make sense to that culture. When designing a product or delivering customer service, make sure it makes sense to that culture.  Ask  your customers to teach you about their cultures through Social CRM.  Look for an unfilled niche based on cultural norms and fill it!
12. Develop an uncommon talent to build common bonds.  How good are you and your employees at building common bonds with  your customers and your suppliers?  How good are you at connecting with leaders in your customer’s industry through conferences, social media, and the press?  Across generations, cultures, and industries, the ability to form common bonds ignites passion for your services.  Continue to develop your communication, listening, social networking, creativity, and innovation skills.  If your reaction to this  is “I don’t have time”, then learn from those around you as you work.  They may ignite your passion in developing an uncommon talent for common bonds. 

As The People-Skills Coach, I am sponsoring a contest to come up with TWO additional entries for my Customers Value Creed (noted below).   Two winners will each receive a $30 gift card to http://amazon.com.  Winners will be announced on Twitter in National Customer Service Week 2009 which starts Oct. 5th and their winning entries and names featured on the updated blog.

To Qualify: Submit your original short one or two sentence entry in the comments section below by Aug. 31, 2009 and tweet the following text on Twitter: ”#Customers Value Contest spons. by @KateNasser The PPL-Skills Coach, http://tinyurl.com/ng2g75 RT apprec.”

Customers Value Creed

1. Customers spark innovation through their demands. Embrace your innovators.
2. Customers give you an advanced education about people. Respect your “teachers”.
3. Customers pay for your performance.  Give your best show.
4. Customers keep your company alive. Feed your blood.
5. Customers blow your horn. Herald your trumpeters.
6. Customers are your future Wikipedia. Make many entries.
7. Customers are your tweeps on Twitter.  Tweet them right.     
8. Customers are your reputation. Protect it.
9. Customers are gold. Mine for it.
10. Customers are your greatness. Cherish and nurture it.
11. Customers are human. Help humankind.

Using the guidelines provided at the top of this post, please submit your additions to this list in the comments section below. 

Also consider reading the other customer service posts on this blog and signing up for the always free newsletter Smart SenseAbilities in the upper right corner of this page.  I do not sell or share your email address – period.

Do an internet search on the definition of customer service and you will read definitions like how companies deal with their customers.   This is a not a definition of customer service.   When it is used as a customer service definition, it leads to structured processes, procedures, scripts, and metrics that leaders mistake for customer service.   As a result these procedures don’t produce unforgettable customer service.

To deliver unforgettable customer service, first start with this simple, effective, and far-reaching definition of customer service:

Graphic By: Kimb Manson Design Studio

Making the service unforgettable hinges on how the knowledge and caring are delivered.  Build procedures, processes, personnel training, teamwork, and online portals around this customer service definition.

Would you like to test out just how far-reaching this definition is?  Let’s do it. 

Does it cover:

• Many industries? Retail, Healthcare, Legal, Finance & Banking, Pharmaceuticals, Energy, Hospitality & Dining, Airlines, Education, Bridal, Home Repair,  … Yes!
• Help Desks and Technical Support?  Yes.
• Service to employees within an organization? Yes.
• Service to external customers of an organization? Yes.
• Business-to-business as well as consumer customer service? Yes.
• Online customer service? Yes.
• Self-service portals? Yes.
• Does it cross cultures? Yes.
• Does it work for different personality types?  Yes.
• Does it work for business, non-profit, academia, and government? Yes.

I will be delving into many more aspects of how to produce unforgettable customer service using this definition.  Click the RSS button on this site to get updates and sign up for the free newsletter (Smart SenseAbilities) from the  home page of this site for additional insights.

To get started on making customer service unforgettable using this definition, read my other post on this blog:

http://katenasser.com/ace-your-next-customer-service-moment/

I welcome your comments about this definition of customer srevice and your questions below in the comments field.  If you wish to reference information from this blog post, please credit the URL.  Many thanks.

Kate Nasser, The People-Skills Coach and Customer Service Maven!

When I was a senior in high school, my father told me to take typing “because all girls should know how to type.”  WHAT, I screamed.  As I raged on about this remark and swore never to take typing, my mother offered another view. “You are going to college next year right?” Yes, I shot back.  “Well how will you do your papers if you can’t type?  It has nothing to do with being a girl.”

Despite my father’s attitude which made me scream, I did take typing as a graduating senior and my fingers still scream the keyboard at 90 words a minute.  I typed all my papers quickly in college while many pulled all-nighters. Moreover, I made money typing others’ papers from their handwritten drafts. 

After college I took a job as a computer programmer. My fingers screamed the keyboard at 90 words a minute.  As other programmers hunted and pecked their code, I took a longer lunch.  After my IT jobs, I started my own training/consulting practice where once again my fingers screamed the keyboard typing reports, email, and now for tweets on Twitter and discussions on LinkedIn.

Thankfully, I had seen the wisdom in my mother’s perspective.  Moreover, I learned something far more important than typing.  On your life’s journey, what sounds like bad advice isn’t always bad.  How you hear it makes the difference. You owe it to yourself to consider ideas before you make a choice.  This will affect your personal relationships, your team efforts at work, the customer experiences you deliver, the sales you make, and most importantly your life choices.

What colors your ability to listen, assess, and find a hidden pearl of wisdom?

• Dislike for the messenger’s attitude and other views
• Your map that doesn’t allow for a detour
• Internal noise – your thoughts saying no instead of hmm … what if
• Baggage and bad memories
• Fear
• Short-sighted view of life

How many people (older than Gen Y) imagined this online life at the keyboard?  How many including Gen Y imagined this terrible economic crisis?  Yet can you remember your grandparents saying save for a rainy day?  Did you dismiss it as old-fashioned and irrelevant?

Have you ever heard the expression: It’s amazing how wise your parents become as you get older?  That isn’t to say you should cling to the past.  Rather as you live in the present, improving how you hear things can open your life to new horizons.  You may discover an idea that will change your life.  

When I was unhappy with my IT jobs and struggling to create a happy life, a career counselor assessed my picture and told me that I wanted to be self-employed.  I was baffled and thought she’s crazy.  Then I thought, hmm …what if? 

I explored it, researched it, planned it and did it!  That was 20 years ago and I never looked back. She was right and it changed my life.  Thank you, Paulette Zimmerman, for that pearl of wisdom and I thank myself for thinking hmm… what if?

What advice would you give graduating seniors from high school, tech. school, and college?

I’ll start the list and ask that you add your advice below in the comments field.

• Learn as much as you can — everywhere you can. You never know what will become a pearl!
• Build fun and responsibility into your life starting today.
• Associate with people of all ages – your age, older, and younger. Pearls of wisdom are hidden in others’ experiences.
• Create your life with vision, persistence, patience, and the disciplined action to get there.

Now it’s on to my next hmm… what if? 

Update on this post: A couple of days after I wrote this article, I found an article in USA Today by Alan Webber, entitled “Hey, Grads, It’s Time to Write New Rules”.   He straight out says never stop learning.   He has published a book with many more rules called Rules of Thumb: 52 Truths for Winning at Business Without Losing Yourself. 

Parents, the book might be a great family read and discussion to mentor your teens and college grads into adult life! 

If you wish to share this info on other blogs and websites, please credit this URL.  I welcome your additions to the advice list in the comments field below and welcome your tweets at http://twitter.com/KateNasser.

Happy Mother’s Day Mom.

Many thanks for your pearls,

Kate Nasser, The People-Skills Coach

I received an ad in my email box for a customer service training video.  Even after 20 years of teaching customer service, I still learn new things.  So I took a quick look at the sample footage.  What I saw was fake, neutral, and difficult for the customer.

They advise you to give an irate customer something specific - like a  form to fill out!  Tell an irate customer to fill out a form?  If you were the irate customer, how would you respond? I laughed so hard at this video I could barely find the esc key to stop the footage.  And this training video is for sale!

Now that I have stopped laughing, I deal you the ACE for top notch customer service: ACE – authentic, committed, and easy.

Authentic.  Customers want you to sincerely care.  Sincere caring shows in your authenticity.  This is why I rail against call center scripts.  Scripts sound company-focused not customer-focused.    Authenticity shines through when you paraphrase the customer’s request, use a tone of voice that reflects interest not script reading, and validate the customer’s situation including his/her emotion.  If you are face-to-face with the customer, then your body language as well as your courteous words also reveal your level of authentic caring.

To come across as authentic and caring, it helps to first be able to read the customer’s needs.  

Action steps: Take this well-known EQ (empathy quotient) test online free of charge to assess your ability to read others: http://glennrowe.net/BaronCohen/EmpathyQuotient/EmpathyQuotient.aspx.  I was thrilled with my very high score.  Can you imagine The People-Skills Coach scoring low on EQ?

If you want to test your ability to read others’ authenticity, here is a twenty question quiz based on the work of Dr. Paul Eckman: http://www.bbc.co.uk/science/humanbody/mind/surveys/smiles/index.shtml

Committed.  On one of my many trips, I was driving to a smaller city.  I had a terrible headache and no medication.  I spotted a large mall and went in to buy some Tylenol.  Thankfully the first thing I saw was an information booth.  So I asked the young woman, “Where is the closest drug store in this mall?  I have a terrible headache and have never been here.”  Her answer in a flat voice was: “I don’t know (IDK).”

My unspoken reaction was “Then why are you in the booth? Get out of the booth!”  Even if it was her first day, she could make an authentic attempt to help. Customers judge your commitment from your “first” –  first greeting, first response, first facial expression, first tone of voice, first attempt. 

Long pauses, IDKs, blank stares, attention to other people/things show lack of commitment – i.e. not caring.  What would you add to this list as signs of non-commitment?  I would love your comments below.

Easy.  Although customers’ expectations vary, there is one thing every customer celebrates – an easy experience.

Here are 5 things you can do to make it easy for your customer:

• Listen and speak from his/her perspective. http://tinyurl.com/cjbdhl 
• Quickly paraphrase his/her request and take action.
• If you don’t know the answer, find the answer.
• Use words that focus forward not back.
• Spot his/her personality type and treat them that way. http://tinyurl.com/ddfhgq

I would love your comments and insights below.  You are welcome to share the info in this article with others if you will credit me and the URL as the source.

These stories and tips are just a small sample of what I deliver in my sessions on customer service.   Tap me to speak at your next customer service event or for training to ACE every customer service moment. 

Kate Nasser, The People-Skills Coach