Customer Value Creed
by Kate Nasser | 1 Comment »
By: Trickybits, Flickr
Business owners seem to inherently know the value of a customer. If not, they generally go out of business. As businesses grow and hire more people, the employees don’t inherently know the value of the customer.
As part of National Customer Service week, I wrote this Customer Value Creed for organizations of all sizes to use as ongoing inspiration for quality customer care.
This creed includes the two winning entries from the customer value contest held back in July-August. Congratulations and thanks to Kalin Bracken and Joan Koerber-Walker for their winning entries (#12 and #13 below).
The Value of Customers
- Customers spark innovation through their demands. Embrace your innovators.
- Customers give you an advanced education about people. Respect your “teachers”.
- Customers pay for your performance. Give your best show.
- Customers keep your company alive. Feed your blood.
- Customers blow your horn. Herald your trumpeters.
- Customers are your future Wikipedia. Make many entries.
- Customers are your tweeps on Twitter. Tweet them right.
- Customers are your reputation. Protect it.
- Customers are gold. Mine for it.
- Customers are your greatness. Cherish and nurture it.
- Customers are human. Help humankind.
- Customers are your muse. Be inspired. ~Kalin Bracken
- Customers share their remarks with others. Be remarkable. ~Joan Koerber-Walker
Still time to contribute: Although the contest has ended, I invite you to share this creed with your entire organization. Brainstorm additions to this creed and send your best ideas to me in the form of two short sentences. I will feature many entries with the author’s names in an updated blog post by the end of November 2009.
As you share this with others, please credit me as the author and the URL, (http://katenasser.com).
Many thanks and I welcome your comments and entries in the comments field below.
~Kate Nasser, The People-Skills Coach
Very valuable post! A good business knows how to appeal to its customers. If there is any disconnect then the business won’t work (unless the government bails them out!).