The Customer Value Creed
by Kate Nasser | 1 Comment »
By: Trickybits, Flickr
Business owners seem to inherently know the value of a customer. If not, they generally go out of business. As businesses grow and hire more people, the employees don’t inherently know the value of the customer.
As part of National Customer Service week, I wrote The Customer Value Creed for organizations of all sizes to use as ongoing inspiration for quality customer care.
This creed includes the two winning entries from the customer value contest. Congratulations and thanks to Kalin Bracken and Joan Koerber-Walker for their winning entries (#12 and #13 below).
The Value of Customers
- Customers spark innovation through their demands. Embrace your innovators.
- Customers give you an advanced education about people. Respect your “teachers”.
- Customers pay for your performance. Give your best show.
- Customers keep your company alive. Feed your blood.
- Customers blow your horn. Herald your trumpeters.
- Customers are your future Wikipedia. Make many entries.
- Customers are your tweeps on Twitter. Tweet them right.
- Customers are your reputation. Protect it.
- Customers are gold. Mine for it.
- Customers are your greatness. Cherish and nurture it.
- Customers are human. Help humankind.
- Customers are your muse. Be inspired. ~Kalin Bracken
- Customers share their remarks with others. Be remarkable. ~Joan Koerber-Walker
I welcome your additions to the customer value creed in the comments section below.
From my professional experience to your success,
Kate Nasser, The People-Skills Coach™
©2009-2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.
Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on the ultimate customer service experience, teamwork, and leading change. Kate turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.
Very valuable post! A good business knows how to appeal to its customers. If there is any disconnect then the business won’t work (unless the government bails them out!).