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	<title>Comments on: Listening Up &#8211; Lowest Cost Step to Customers&#8217; Dollars</title>
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	<description>The People-Skills Coach&#8482;</description>
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		<title>By: Juan</title>
		<link>http://katenasser.com/listening-up-lowest-cost-step-to-customers-dollars/comment-page-1/#comment-788</link>
		<dc:creator>Juan</dc:creator>
		<pubDate>Sun, 07 Feb 2010 00:38:58 +0000</pubDate>
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		<description>Hi Kate, Great post; each one of us (I mean everyone) is involved in some capacity in servicing others (family, friends, customers, bosses, etc).  
I once heard from my mentor Hector LaMarque - Money is an issue when there is not value on the service we render.  Most companies have Customer Service as their &quot;core competence&quot;.

However in reality they have internal silos where they just care about their immediate manager supervisor no really about servicing their coworkers. It happens at my company...it is really frustating when you see people from materials, logistics, warehousing, that do not interact with our external customers no really caring about customer service experience.</description>
		<content:encoded><![CDATA[<p>Hi Kate, Great post; each one of us (I mean everyone) is involved in some capacity in servicing others (family, friends, customers, bosses, etc).<br />
I once heard from my mentor Hector LaMarque &#8211; Money is an issue when there is not value on the service we render.  Most companies have Customer Service as their &#8220;core competence&#8221;.</p>
<p>However in reality they have internal silos where they just care about their immediate manager supervisor no really about servicing their coworkers. It happens at my company&#8230;it is really frustating when you see people from materials, logistics, warehousing, that do not interact with our external customers no really caring about customer service experience.</p>
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		<title>By: Most Tweeted Articles by Customer Service Experts: MrTweet</title>
		<link>http://katenasser.com/listening-up-lowest-cost-step-to-customers-dollars/comment-page-1/#comment-787</link>
		<dc:creator>Most Tweeted Articles by Customer Service Experts: MrTweet</dc:creator>
		<pubDate>Sun, 31 Jan 2010 11:54:24 +0000</pubDate>
		<guid isPermaLink="false">http://katenasser.com/?p=1985#comment-787</guid>
		<description>&lt;strong&gt;Your article was most tweeted by Customer Service experts in the Twitterverse...&lt;/strong&gt;

Come see other top popular articles surfaced by Customer Service experts!...</description>
		<content:encoded><![CDATA[<p><strong>Your article was most tweeted by Customer Service experts in the Twitterverse&#8230;</strong></p>
<p>Come see other top popular articles surfaced by Customer Service experts!&#8230;</p>
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		<title>By: uberVU - social comments</title>
		<link>http://katenasser.com/listening-up-lowest-cost-step-to-customers-dollars/comment-page-1/#comment-786</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Sat, 30 Jan 2010 07:37:51 +0000</pubDate>
		<guid isPermaLink="false">http://katenasser.com/?p=1985#comment-786</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by JKWgrowth: Are You Listening?? Great points in this post by @KateNasser http://bit.ly/9ln8je...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by JKWgrowth: Are You Listening?? Great points in this post by @KateNasser <a href="http://bit.ly/9ln8je.." rel="nofollow">http://bit.ly/9ln8je..</a>.</p>
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		<title>By: Shannon (ITSoftSkills)</title>
		<link>http://katenasser.com/listening-up-lowest-cost-step-to-customers-dollars/comment-page-1/#comment-785</link>
		<dc:creator>Shannon (ITSoftSkills)</dc:creator>
		<pubDate>Fri, 29 Jan 2010 21:54:54 +0000</pubDate>
		<guid isPermaLink="false">http://katenasser.com/?p=1985#comment-785</guid>
		<description>Kate, 
While I agree with you on each of these points, this comment particularly stood out for me, &quot;Customers do not seek uniformity in service.  They want service that matches their individual needs.&quot; 

It&#039;s so true.  Not everyone needs or wants the same thing, and they just want their needs met, their problem solved, not some canned scripted response.   

To &lt;a href=&quot;http://itcustomerservice.com&quot; rel=&quot;nofollow&quot;&gt;become the customer&#039;s hero&lt;/a&gt; , we need to understand that our expectations are not necessarily the customer&#039;s expectations, and we need to meet them where they are at right now, not where we think they are or where we think they should be. 

Delivering excellent service is about satisify the customer; and to know what the customer wants, listening is imperative. Hence how come savvy companies are embracing social media, it allows them to &quot;listen&quot; in on what their customers are saying and respond accordingly.

But no matter our role or who our customer is (internal or external), listening to the expectation and delivering at or just above that mark, is key to success. The metrics, the morale, the retention, the costs/benefits will reflect a culture that listens to its customers - in sales, in referrals, in lower support costs, lower returns, in lower turnover, in higher morale, etc. 

Great points.
...Shannon</description>
		<content:encoded><![CDATA[<p>Kate,<br />
While I agree with you on each of these points, this comment particularly stood out for me, &#8220;Customers do not seek uniformity in service.  They want service that matches their individual needs.&#8221; </p>
<p>It&#8217;s so true.  Not everyone needs or wants the same thing, and they just want their needs met, their problem solved, not some canned scripted response.   </p>
<p>To <a href="http://itcustomerservice.com" rel="nofollow">become the customer&#8217;s hero</a> , we need to understand that our expectations are not necessarily the customer&#8217;s expectations, and we need to meet them where they are at right now, not where we think they are or where we think they should be. </p>
<p>Delivering excellent service is about satisify the customer; and to know what the customer wants, listening is imperative. Hence how come savvy companies are embracing social media, it allows them to &#8220;listen&#8221; in on what their customers are saying and respond accordingly.</p>
<p>But no matter our role or who our customer is (internal or external), listening to the expectation and delivering at or just above that mark, is key to success. The metrics, the morale, the retention, the costs/benefits will reflect a culture that listens to its customers &#8211; in sales, in referrals, in lower support costs, lower returns, in lower turnover, in higher morale, etc. </p>
<p>Great points.<br />
&#8230;Shannon</p>
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