In the past I have written that great choices create a super customer experience. A recent jaw dropping experience at the Hilton Garden Inn once again shows that the opposite is also true. Bad choices burn customers.

Many of these bad choices are driven by psychological barriers. Awareness of these psychological syndromes gives managers, CSRs, reps & agents the ability to make better behavior choices and deliver super customer experience.

Psychological Barriers to a Super Customer Experience

Which of these have you witnessed in service reps, agents, and managers?

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1. Cognitive Dissonance: When a person’s self-image or view of performance is in conflict with facts or another person’s perception, denial can set in.

   Example #1: When Jason, the general manager at the Hilton Garden Inn realized the horrible things Karen the front desk manager said to me, it was in conflict with his existing view of her.

   Burning behavior: He clearly declared that her behavior was unacceptable yet slipped into cognitive dissonance and thus burned my experience with “she is a good manager.”

   Caring behavior: Instead of changing the reality to meet his perception of Karen, he could instead admit the failure and the dissonance. “Her behavior is unacceptable and I must admit quite surprising to me.” Or simply admit the failure and keep the dissonance to his own private thoughts.

   Example #2: A patient said to a dental hygienist during a cleaning, “That’s painful. I am in pain.” The hygienist’s view of herself was that she does not inflict pain. What she was hearing didn’t fit with her self-image.
   Burning behavior: She simply responded, “Well there will be pressure!” in a sing-songy voice. In her mind she was applying pressure not inflicting pain. She offered no empathy because that would require her to accept that she had inflicted pain. The patient never went back. She told the story of the samurai hygienist to the next caring hygienist she found.
   Caring behavior: The next hygienist said: “I am sorry. I can put some fluoride on your gums to ease the pain then continue.”

   Cognitive dissonance burns customers because most don’t see that the rep or manager is the one struggling psychologically. Customers believe at that moment that the statements and behavior are a direct reflection of what the manager or rep thinks of them. This is a huge risk to super customer experience and loyalty.




2. Defense Mechanisms. Karen’s defense mechanisms were in full swing when I objected to her giving my room number to the cab driver. She was unable to accept that her actions were out of line and change course.
   Burning Behavior: Karen made it a win/lose between her and me. When you define customer interactions as win/lose, you trap yourself and in the end your company loses.
   Caring Behavior: Define interactions as win/win from the start. In that mindset, changing course is not backing down. Changing course is a logical way to finding a mutually agreeable road.

   When a manager, rep, or agent is defensive, they have basically declared that there is a war and their focus is protecting themselves. Customer service is not a war. It is the continuous improvement and delivery of superior interactions between ourselves and our customers. Otherwise, why would they come back? To fight a war?




3. Weak self-image. Even after 20 years of teaching customer service, I still encounter one or two reps in each class who admit they cannot say “I’m sorry” unless it is proven they themselves made a mistake.
   Burning behavior: I feel for these reps. Their inability to say to a customer, “we are sorry for the impact this had on you” is rooted in a struggle to always feel good about themselves. It will also leave the damaged relationship to smolder in pain as the customer shares their dissatisfaction and disappointment with other potential customers.
   Caring behavior: Experience the greatness of putting others’ feelings ahead of your own. A sincere apology for the service team’s failure to deliver outstanding service — bonds, corrects, and heals the wounds.




4. Overactive Ego The manager, rep, or agent who has to dominate any interaction with a customer comes across as a control freak.
   Burning behavior: The mindset, “you need my help so follow procedure and do it my way.” Communication may not be as blunt as that yet the tug-of-war that ensues can leave the customer fatigued and disinterested in your services.
   Caring behavior: Share control of the interaction with the customer. Give and take is far easier than any tug-of-war.

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Every customer wants service to be easy. Paying their money to handle psychological syndromes, hangups, and barriers isn’t on their bucket list.

Free the customer and yourself from the trap of psychological distress. Embrace reality, make it a win/win, and create an easy super customer experience for everyone!

What other psychological traps would you add to this list?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Post: Simply Great Choices Create Super Customer Experience

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service & experience, employee engagement, teamwork, and leading change. Kate turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Super customer experience is not a series of learned steps or categorized procedures.
It is continuous improvement and delivery of superior interactions between our customers and — our staff, our products, and our services.

Steps, procedures, and processes are merely the ways that large companies organize their work, train their workers, and lower their risk. They are only tools to handle on a large scale what a small enterprise does well without the complex of rules.

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Many of the customer experience horror stories are born of procedures gone mad. They erupt from processes that have conquered thought/reason, empathy, and unfortunately guillotined the customer experience.

Management mistakenly puts so much focus on procedures and adherence to them that the employees delivering service focus on procedures instead of the customer.

The customers are aware of this. They experience procedural focus as uncaring, disrespectful, and dehumanizing.

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Conversely when we, as caring intelligent life forms first unearth the input to the experience (the customer’s perspective), we can easily deliver a superior customer experience with personalized care using whatever procedure is needed.

What super customer experience truly requires is awareness before action!

The customer is constantly aware of what they want and aware of us when they want it. Are we aware of them and what they want or just aware of our procedures?

Super customer experience comes from us being aware of the customers’ wants, needs, and expectations before we deliver. Interaction is the time to become aware.

Interaction before action. Whether it’s face-to-face, on the phone, on Live Chat, or even the e-commerce site, awareness must precede action.

Have you ever heard customers rave about an experience by saying: “Your employees executed the internal company procedure so well”?

The early interaction with the customers foretells the outcome. Will it be the beginning of a wonderful movie with a happy ending?

Or will it end with the customer feeling thwarted, silenced, and metaphorically beheaded by our internal procedural focus?

Picture the customers singing Every Breath You Take by Sting.

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Every move you make
Every vow you break
Every smile you fake
Every claim you stake
I’ll be watching you

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3 Reminders to Be in Harmony With Customers

1. We don’t do things for the customers. We do things with the customers and with their input and consent.
2. Interact before we act. Awareness before action.
3. Every procedural move we make, every caring vow we break, every procedural claim we stake, they’ll be watching us — and looking for more caring effective alternatives.

I have taught thousands in customer service, customer care, technical support, and contact center teams how to deliver the ultimate customer service while working the procedures behind the scenes. Let’s create a superior customer experience for each and every customer!

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

Related Post:
Super Customer Experience: Customers & Us in Harmony
The Threat to Superior Customer Experience is Company Narcissism.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service & experience, employee engagement, leading change, teamwork. Kate turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

As I read 7 Horrible Phrases Job Applicants Say That Are Warning Signs, I discovered seriously bad advice that can ruin your customer service hiring.

It suggests that if a job applicant uses the phrase my pleasure or no problem, they will not serve customers well. It claims these are bizarre phrases showing the applicant it out of touch with customers.

Quite the opposite is true.

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In fact, these my pleasure employees deliver super customer experience.

Hiring agents, CSRs, reps, and specialists who find serving a pleasure sustains customer experience in a way that training can’t.

The author and those he consulted have misunderstood this time honored phrase of deep service and civility. The phrase my pleasure is not, as he proposes, a focus on the employees’ needs.

My pleasure is a shortened version of:

• My pleasure to serve you …
• It is a pleasure to serve you
• It is a true pleasure to be in service to you and others

The phrase no problem is a shortened version of no problem doing anything you request.

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Many brands use the phrase my pleasure — from high end hotels to fast food chains like Chick-Fil-A restaurants.

Yet even if you believe that your customers would not like these traditional expressions of civility, employees with naturally giving hearts can learn to say other phrases. The retraining is quite simple. Not hiring this natural service talent would be a serious error of omission and disastrous for customer experience and your brand.

The Bonus of Morale

Employees who feel it is a pleasure to serve have self-sustaining morale. When you have enough of them on one team, the teamwork shines as they unite in this spirit. Their can-do attitudes make the difficult, easy and the mundane, special.

I would hate a simple misunderstanding about these phrases lead you to exclude the very customer service employees that will treat customers with pleasure and deliver super results.

Unless you detect true signs of selfishness or immaturity in the interview, hire this natural talent.

My pleasure and no problem are not red flags in hiring. In fact, they are green lights to super customer experience!

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Post: Simply Great Choices Create Super Customer Experience

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on the ultimate customer service experience, teamwork, and leading change. Kate turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Former customer service agents and tech support reps often have empathy for customer service and technical support teams. They remember the pressure and are considerate.

It begs the question: Why do many customer service and tech support agents forget the experience of being a customer?

Experience should make it easier to give empathy, right?

Or Does Experience Dull Empathy?

 

 

Experience and knowledge can blind customer service agents and tech support reps to customers’ …

• Emotions of needing help
• Fear of not knowing
• Frustration of being delayed in lengthy procedures
• Impatience with being routed and transferred
• Anger at being trapped in the maze of customer support
• Vulnerability of having to trust others with their success

Experience and knowledge deliver confidence and a sense of control — the very things that lower fear and vulnerability.   Unfortunately for some agents and reps this reduction in vulnerability also dulls their empathy.  

And the saga isn’t over yet.   When you add the pressure of customer service work to the picture, it often makes agents and reps even less empathetic to customers.

Consider: When you are under incredible pressure do you care less about other things that normally bug you?  You just want to get rid of the big pressure so you minimize or overlook everything else?

 

YET … to the customer the things you want them to overlook still matter! 

 

The best agents and reps overcome the dulling effects of experience and pressure by:

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1. Being aware of how they feel outside of work when they are customers.
2. Repeating the following before each shift, one call at a time!  This focus delivers empathy.
3. Picturing the customer relaxing as their reassuring words manage customers’ emotions and experience meets customers’ requests and solves problems.
4. Embracing the true role of service and support — to make life easier for the customer and/or get them productive again!

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Agents — abandon the myth that your job is simply to solve the problem.  Your job is to deliver a wonderful experience while solving the problem.

Turn your experience into a channel of empathy and an easy win for each and every customer!

 

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Posts:

Best CSRs See Key Link in Chain, Not Life in Chains

Best CSRs Beat Attribution Error in Customer Service

 

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, workshops, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

As we work tirelessly to deliver super customer experience, I find and fix common everyday mistakes that drive customers away.

Recent experiences focus me today on ways we imprison customers which do everything but build loyalty. You might think imprisonment is too strong a word. Yet that is what customers report.

Give customers a get out of jail free card — fix these mistakes!

Ways We Imprison Customers!

1. Endless Loops. This is definitely #1 on the customers list. Beyond the endless unclear phone menus (voice response units – VRUs, IVRs), customers also feel imprisoned by agents, reps, and CSRs with poor skills.

   The Story: A business owner needed to become a credit card merchant. The sales rep was clear, focused, and offered a great deal. The business owner signed up. The sales rep reported that the support team would send an email with account # and temporary password. Support would then call to finalize everything.
   

   

   Super Customer Experience: Loyalty Not Imprisonment! Image: iStock for Editorial Use.

   
   The business owner received a phone message from support saying “By now you have received your email with account # and password. Please call me, Mindy, at this phone number and extension.” The business owner left Mindy a message saying “We never received the email. Please let us know what to do now.”

   Mindy left a second, third, and fourth message saying the exact same thing as her first message! When the business owner finally spoke on the phone with Mindy, she continued to say “you should have received the email by now.”

   Imprisonment: The business owner finally said, “Time is money. Move me forward or I will cancel my account.”

   Customer service is forward not stagnant. To customers, stagnant feels like imprisonment.

   Release customers from status quo prison! For a super customer experience, move them forward to the solution.

   Question: Where in your organization do customers get stuck in the status quo?




2. Lack of teamwork. Multiple teams engaged in service with little or no teamwork leave customers trapped in a maze. Customers must jump between teams to get a solution or jump out of the maze and choose freedom. That’s not conducive to customer loyalty.

   For super customer experience, deliver a single point of solution not multiple points of failure. Build teamwork with shared technology, mutual service level targets, and one service culture.

   Question: How many teams in your organization must work together to deliver a super customer experience? Do they all give it the same priority? If not, customers end up imprisoned in the maze.




3. Tunnel vision. A less evident yet still common mistake, thinking only from the company or agent perspective. Super customer experience requires seeing things from the customer’s view. Else the customers feel ignored and overlooked — imprisoned in solitary confinement.
   Cultural tunnel vision in global service leaves customers in the dark.
   Rigid script reading and poor listening slam the door shut.
   Websites with poor e-commerce design drive customers away — to well-designed easy-to-use sites.

   Shine the light of customer awareness throughout your organization to free customers from solitary confinement and to value them in your organization.

   Question: Where in your organization is tunnel vision blocking super customer experience? Expand the vision. Replace the tunnel with bridges to the customers and to your success.

Customers want information and solutions that meet their needs. Online, in person, or on the phone, they seek positive easy experiences to get what they want. Imprisonment is not positive nor easy. It makes them want to break out, run away from the stress and find success elsewhere.

Think customer care not customer control. Think bonding not bondage. Think customer!

I look forward to working with you, leaders, and your teams to create super customer experience.

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Posts:
Super Opportunity to Improve Every Customer Experience
Simply Great Choices Create Super Customer Experience

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service, customer experience, teamwork, and leading change. For 23 years, she has turned interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer testimonials and results.

Businesses, large and small, both want to deliver super customer experience. Two steps can take customer experience from good to great — be plentiful and ready. And it’s the best PR.

The trigger reaction of many leaders to the idea of being plentiful to the customers — “that costs money!” Well, it doesn’t have to be free to customers or expensive for your business.


Being plentiful and ready gives customers:

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Comfort. When people think of a shortage, the feeling is discomfort. In retail, some leaders believe that shortages can wield greater prices and yield more profits. Customers experience shortages as loss and void. Especially in service businesses, having a plentiful supply gives customers comfort.

For business to business, it is critical. Suppliers are invaluable when they deliver plentiful supplies of what you need when you need it. It builds trust.

Ease. Customers love it when you make it easy. On a recent stay in a Sheraton hotel, I asked to have four towels each day instead of two. Yet I had to call and ask for extra towels every single day. Why not just supply the plentiful towels each day when cleaning my room? Be plentiful and ready to make it easy for the customers. Making an exception is great; sustaining it is super!

Success. When your business can handle last minute overages and is ready for sudden needs, the PR is tremendous. You can just imagine referring a catering company to many others if it helped your special event be successful especially with last minute needs.

Conversely, I recently did a team building program with the theme of plug in and adapt. I found a small electrical adapter plug online and needed to buy hundreds. The supplier’s website would only let me order 50 so I called to check on quantities and availability. The customer service rep told me they had plenty but I could only buy 50 at a time with a maximum of 100.

How odd. They had plenty but weren’t ready or interested in selling me a large quantity. Meanwhile the print shop I used for the session handouts was ready. The staff produced and shipped not only the initial 500 booklets but also 50 extra at the last minute when my customer expanded the project. Success!

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For Super Customer Experience Today

Be Plentiful in:

1. Positive, can do, make it work attitudes.
2. Low cost welcoming gifts.
3. Experience.
4. Information and knowledge.
5. Advertised products.
6. Last minute alternatives and solutions.
7. Communication and behind the scenes teamwork.

Be Ready With:

1. Courtesy and care.
2. Culture that considers customer experience as a business driver.
3. Information rich well designed websites.
4. Inter-cultural knowledge.
5. Easy to use self-serve portals that address complete needs.
6. Mechanisms that enable you to quickly adapt to change.
7. Proactive listening, follow-through, and follow-up.
8. Thank yous and gratitude.

Be (P)lentiful today and (R)eady for tomorrow — the best PR for your business!

In what other ways should we be plentiful and ready? What would you add to this list from your experience?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

Related Post: Super Customer Experience: Customers & Us in Harmony

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Have people at work or home ever told you that you are so caring? That you always know how to make them feel better? Those who get this positive feedback understand one thing – people define caring differently.

If you hear the reverse — that you don’t seem very caring when they feel bad — you may want to scream out, “Tell me what you want. I’m not a mind reader!”

When people are lonely, upset, demoralized, angry, or hurt, they want care. Yet what type? Most care is desired yet unrequested and confusion sets in for those around them.

Fear not. I am hear to clear up the confusion. As The People-Skills Coach™, I teach corporate teams how to interact more successfully during tough times. They tell me that they use the information in their everyday lives as well.

From this encouragement, came the idea for this post — the 12 most desired yet unrequested forms of care. With this information, you can increase your emotional intelligence and connect better with others when they are feeling bad.

1.Quiet Listening.

If you have ever given your opinion to upset team members or loved ones and they snapped at you, you have learned that quiet listening is their unrequested desire. Their questions are not questions and they feel better just knowing that someone else has heard their pain.

2.Empathy.

One of the most common desires for care is empathy — the sense that someone else truly knows how they feel. Empathy gives those in pain a needed boost to work through their struggle.

3.Validation.

These people want to know you agree with them. Quiet listening falls far short and can enrage those seeking reinforcement of what they feel. If you truly disagree, do not tell them while they are upset. They won’t hear you and you will seem like an uncaring fool.

4.Support.

By the time most loved ones say they want support, you have let them down. Those who want support yet don’t request it up front, are requesting in their actions when they support you. Many of them find it distasteful to have to ask for it verbally. They believe their supportive actions speak volumes and they don’t understand why you haven’t heard them. Listen to their actions when they help you and follow suit when they are in pain.

5.Encouragement.

Friends turn to other friends when they want encouragement — especially if their family has not learned to encourage even when they have doubts. When they want to ditch the conventional and try something new, they want you to encourage them beyond the fear and doubt.

6.Devil’s Advocate or Tough Love.

Be careful of this one. Ask permission first.
A Short Story: A college friend and I are quite different when it comes to dating. She is more willing to give men the benefit of the doubt. She had been through two relationships where men treated her badly and both ended in break-ups. On the third time around in a bad relationship, she asked me what she should do. Surprised that she would ask me, I said to her “Are you sure you want my opinion?” She replied with an odd chuckle: “Yes, I am asking you because I know you’ll tell me to drop the bum.”

7.Knowledge.

There are people who find knowledge a great comfort. They don’t want your opinion they want your knowledge. Perhaps you have been through a similar situation and they want to hear options they haven’t considered. Perhaps you have professional training they want to tap. Give them your knowledge not your advice.

8.Insight.

Team members and friends that want insight will show both vulnerability and strength. They are starting to move beyond the pain and want you to help them to think it through. They want more than knowledge and less than a solution. A combination of “maybe statements” and questions are the dynamic duo here.

9.Solutions.

Are you jumping for joy now that we have reached this one? Many people, when they hear others’ pain want to offer a solution. They convince themselves that it is logical. The sooner the solution, the quicker the pain goes away. Unfortunately, to someone not ready for a solution –the “get over it quick” approach seems brutishly insensitive. Go back to empathy and validation before you offer a solution.

10.Strength.

When loved ones are scared and in pain, strength may be the greatest care possible. Strength reduces the fear. It gives them a sense of control and empowers them to deal with the pain. Offer your strength without judging. Judging makes them feel weaker. Strength makes them feel stronger.

11.Momentum.

If you are known as action-oriented, colleagues and friends may come to you to help them move forward. This may be the toughest form of unrequested care to give. It takes practice to spot how fast they are ready to move. You may trip if you push them to quickly. Yet you won’t crash and burn if you are not judgmental. Admit your misstep — don’t tell them they are dragging their heals.

12.Outrage.

Perhaps the easiest to see is the desire for outrage. When loved one or friends express their outrage over being wronged, it is a safe bet that eventually they want to hear “You deserve to be treated better.” You don’t have to bad mouth whoever wronged them just show outrage over what was done to them.

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Of these 12 desired yet unrequested forms of care, which one do you most often want? If your answer is “it depends”, then you understand why others have varying needs. If you always want the same thing, remember that not everyone is like you.

The biggest mistake you can make is to treat others they way you want to be treated. You must treat them the way they want to be treated.

If you care enough to learn how to care their way, you will succeed. Learn from one instance to the next how to give your professional colleagues, friends and loved ones the care they desire yet don’t always request.


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

Related post: 5 Best Emotionally Intelligent Customer Service Thoughts

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Kate Nasser, The People-Skills Coach™, inspires and trains corporate teams, customer care professionals, call center agents, and technical support teams in the greatest people-skills and emotional intelligence for customer service and teamwork. She combines her natural intuition about people (her human GPS), a Masters degree in Organizational Psychology, and 20 years of gritty real life experience to develop your emotional intelligence.

Is technology killing customer service in healthcare? Has technology removed our reason to care for others?

Technology has contributed countless life changing advances to healthcare yet I see two distrubing customer care trends.

Image by and Courtesy of:Daneel Ariantho


Our Reason to Care
As I see technicians and nurses working with me and friends/family, their behavior alarms me in two ways. Some let technology remove their sense of reason and logic and others have lost the human reason to care.


Story #1
A dear friend who is a large size person knows from experience that automatic blood pressure machines frequently report false results because of her large size arm. The nurse insisted on using that device and the machine reported very low blood pressure. My friend with a history of blood pressure issues, questioned the result. The nurse replied, “But that’s what the machine is reporting.”

My friend urged the nurse to use a traditional blood pressure device with a large cuff. This time the result was much higher than usual. The nurse, seemingly stumped, said: “Which result do you want me to note on your chart?”

Don’t Let Technology Remove Good Reason

1. Technology alone does not provide complete care. If you are getting two very different results, good judgment would guide you to question and perhaps test again.
2. Relying completely on technology assumes that technology cannot make a mistake. Yet good reason would suggest that variations or mistakes in input or use of the technology can cause faulty results.

Story #2
I was undergoing a medical test conducted by a technician. As the technician vigorously moved the wand around inside of my body, she never once asked how I was doing. I told her I was in pain and her response was “I can’t get good pictures of what’s going on” as she continued on with this painful test. I finally said “enough!”. She then said, “Oh, well if you would go empty your bladder again it might make it easier.”

Her demeanor spoke volumes about her focus. Her reason for being there was purely technological not human and diagnostic customer care.

Result: I never went back to that radiology center and told many how poorly the technician treated me. The next time I needed a test, I found another company which I now recommend to all my friends and family.

Technology is a wonderful adjunct to the human brain. Let’s not allow technology to remove our good judgment or reason to care!

Questions:

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Where in your life have you seen technology overtake people’s reason and judgment? Why do you think this happens? How can we prevent it?

In healthcare this poor judgment can be very scary. Where else do you think this error can cause great harm?

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Curiously yours,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers consulting, training, DVDs, and keynotes for customer service and teamwork — that turn interaction obstacles into professional success especially in tough times of change. See this site for workshops outlines and customer results.

Customer care (customer service, help desks, technical support, contact call center) reps,  sometimes struggle with showing empathy to angry customers. Heck, some struggle with showing empathy to any customer!

Throughout 20 years of inspiring and training professionals to understand the customer’s perspective and empathize to build customer loyalty, I have seen some who are naturally good at it, some who learn it, and others who struggle with it.

Most puzzling to me have been those whom I have seen empathizing with customers — except with angry or irate customers. If you or your customer care reps find it difficult to empathize with customers — especially angry or irate customers — is fear of emotion part of the reason?  I believe that it could be. I have met professionals (many not even in customer care) who are afraid to empathize with a colleague, a customer, or even a boss. They have said to me, “What if the person gets more emotional when I empathize?”

Moreover, recent research has taken on the subject of negative emotions and empathy. In one such study, subjects empathized more with those who showed fear than with those who showed anger. Turning Bad Emotions Into Empathy and ProSocial Behavior post reports: “While there is a huge range of human emotion, recent studies have suggested that a fearful facial expression is a more salient elicitor of prosocial behavior than are other facial expressions, such as surprise or anger.”

Are you more likely to show empathy to a customer who shows you their fear — credit card problems or serious technical difficulties or critical health issues — rather than their anger? Is it because their fear doesn’t frighten you but their anger does?

The issue is critical in customer service, technical support, and customer care because it affects customer satisfaction and customer loyalty. Showing empathy to customers, angry or not, builds bonds to your product, service, and brand.

Lose the fear of the customer’s anger to build your empathy skills. Here is a post to help you do exactly that Two Mindsets to Show Empathy for Irate Customers.

What else do you think blocks people’s ability to show empathy? I welcome your comments below.

©2010 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, has a Masters in Organizational Psychology and a natural intuition about people. She delivers highly interactive workshops, info-packed webinars, and distance learning DVDs on this and many customer service topics including customer care in technical support.

Customer care, the true sense of wanting to help customers, is a subject that has intrigued me for many years.   Why do I feel so much inspiration to care for customers?

You might immediately think personality type. Maybe some types are more innately inspired to care for customers. Yet, I am not an amiable on the personality scale.  In fact, I have seen many different personality types working quite well in customer care.

Maturity? I have always felt the inspiration to care even as a teenager with summer jobs.  Money?  Well, summer jobs didn’t pay much. In fact, read the myriad of blog articles that claim CSRs are demotivated because they don’t get paid enough to care.  (I don’t agree with that one.)

Well I have spent much of my professional life inspiring customer service and tech support reps to care for customers. Leader after leader has asked me the same question, “How can we motivate our reps to deliver better customer care?”.   One day, I heard the same question again. This time it hit me that the obstacle the leader faced was not the reps — it was the concept of motivation.

Motivation

The concept of motivation conjures up images of offering comp days if they consistently reach their metrics or scheduling a pizza party if they clear the backlog in the email queue. There is nothing inherently wrong with offering these carrots to accomplish a short term goal. It will not, however, create consistently high quality customer care. The effect of the motivator wears off the same way an advertisement loses its marketing/sales effectiveness over time. It no longer motivates.

Inspiration

On the other hand, inspiration is something deep inside your reps and consistently there. The actual feeling varies in each person. Here is a short list of inspiration points I have tapped in thousands of reps over the years. You will notice a common thread. Inspiration is integral to what makes the individual rep naturally feel good.  What would you add to this list?

1. Making a difference in the customer’s life that day. To do that, the reps need to be empowered to actually help.   Reading from scripts and having to pass all exceptions to a supervisor is not inspirational.
2. Seeing how their work contributes to the company and the customer’s success. A director of customer services recently told me that their initial attempt at training reps included a product manager delivering a Powerpoint presentation on the products.  She was in the back of the room and saw the reps disengaging, looking around, swiveling their chairs.   She decided to redo the customer service reps training program and had them actually touching the products, installing them, and so forth.  The results were amazing.  In fact, the results were inspired!
3. Living what it feels like to be a customer.
4. Enjoyment and fun. There are people who begin to care about others when they feel good themselves. It doesn’t have to be constant fun — life rarely is. Yet if there is no fun, these reps will not be inspired to give more.
5. Respect for their individual talents. Perhaps one of the most common inspiration points is people being known and respected for their individual talents — at least in our American culture. In eastern philosophies/cultures, this is not necessarily the case.

©2010 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, is an inspirational and activational speaker and trainer in customer service and teamwork. Her years of experience, her natural intuition about people, and passion for people-skills always take your organization to a higher level of performance.  See her video footage on this site.

A customer service trainer and colleague, Laurie Brown of TheDifference.Net, often asks customer service reps What Business Are You In?. What would you reply? The customer service and care business? Or would you reply the airline business, the retail business, the technology business, the healthcare business? As a leader, your answer directly impacts what you and your employees think, say, and do for the customer.

You may see this as logical for the teams directly tasked with customer service, customer care and sales. Yet leaders, ask yourselves, do all your employees think that customer care is their job? Do you think so? We know the legendary philosophy of Disney, Nordstroms, and Ritz Carlton. We also know that not every company embraces it. Reasons range from “cost” to “industry differences”.

So consider this post a plea to reconsider and a getting started guide for the sake of your business.

Even if you keep non-customer facing teams truly separated from the customer, they must think and act customer care in order to enable your sales, customer service, and customer care teams to wow the customer. If they do have occasion to speak with the customer, they must switch their mindset and communication from company focused to customer focused in an instant!

You can get started with no delay and little cost. Use the stories and questions below to spur conversation and action on customer care with the leaders that report to you and throughout your organization.

Accelerate to Customer Care

1. Exceptions. Non-customer facing teams often live in the world of procedures and standard practices. Customer facing teams like sales, customer service, and customer care live in the world of flexing and adapting to customers’ requests. The gap between these two worlds is where you lose customers and also lose morale among the customer facing teams.
   Action item: Minimize this gap by having customer facing and non-customer facing teams meet and identify the few highest risk areas where procedures must be followed. All else can be flexed and changed to meet the customers’ requests. The bonus from these meetings — better teamwork among all the teams.
   
   
   
2. Workarounds. To deliver on those exceptions, sometimes employees must first think workarounds rather than the total fix. Here is a story I have used for years to illustrate this as I teach customer care to non-customer facing teams: A customer facing team calls you about a customer’s pressing need. The customer reports he is having trouble printing the financial report and it must be in his CEO’s hands in 10 minutes.
   I then pose this question to workshop participants: What is the problem to be solved? Most of them reply “fix the printer” or “find out why the printer isn’t working”. Bzzzz — wrong answer. The problem to be solved is — get the report to the CEO in 10 minutes! Step 1: What are the possible solutions to achieving this in the time frame needed? Step 2: Once accomplished, what are the solutions to preventing a repeat call?
   Customer facing teams clearly see the purpose of two steps because they experience the urgency on the call. Non-customer facing teams often do not. They often skip step 1.
   Action item: Teach this simple yet powerful principle to your teams.
   
   
   
3. The New Boss. Non-customer facing teams’ loyalty and focus is frequently to their managers. Their managers write their performance reviews and have a say in promotions. Although this is true of customer facing teams as well, these managers know that in many ways the customer is the boss. The standards these managers use include customer satisfaction and customer WOW feedback. Not always so with the leaders and managers of non-customer facing teams.
   Action item: Include customer satisfaction and customer care teamwork in evaluations of non-customer facing team members.
   
   

What would you add to this list to get all employees to think customer care? Would love to hear from you in the comments field below.

©2010 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, has delivered customer care, customer service, and team building workshops for 20 years. Her new training DVD on adapting to regional differences of USA customers is now available. See preview Customer Service USA – What They Expect Coast to Coast.

If you are working in a call center (also known as customer care and customer service centre)  inside or outside of the USA, every call you get from the USA could have one of nine lives. Why?  Because we Americans (USA) may share a common language and citizenship yet as customers the similarities end there.

Ring ring. Who’s there? An American customer?  No. There is no such thing as an American customer. There is a New York customer, a Northeast customer, a Southeast customer, a Midwest customer, a Texan customer, a West Coast customer, a Pacific Northwest customer, an Alaskan customer, and of course a Hawaiian customer.

Each call brings a different set of expectations about what is great treatment.

A LinkedIn contact center colleague from Australia recently asked – we all speak English so what’s the issue? The issue is that satisfying a customer means understanding how they want to be treated interpersonally. In sales and customer service, it pays to know how to interact and communicate to your diverse customers – which is different than just speaking the same language.  In other words, courtesy is defined differently in diverse cultures.  In America, courtesy is defined very differently in various regions of the country.

20 years ago when I started my consulting and training practice, I didn’t even know this. Yet the years on the road have given me an invaluable education on these substantive differences in American customers.

If you have traveled the USA, you may well know this too. Yet many Contact Call Centres around the world are staffed by those who have not yet had that experience. The phone rings and Call Centre reps are left to guess which of the nine lives they are talking to at that moment and how to communicate with this American stranger.

Where are these call centers? Asia, Southeast Asia, Europe, UK, Middle East, Africa, Canada, South America and Australia.

Even customer service centers in the USA have found it difficult to deal with customers from another part of the USA. How have they met that challenge?  They have attended workshops on regional USA differences that impact customer service. Does the USA really vary that much? Absolutely.

Now this workshop is available “live” on DVD for every call centre to use for training. Customer Service USA – What They Expect Coast to Coast and Everywhere In Between turns American strangers into customers you know how to serve well. You will know exactly how to satisfy each and every American customer across the nation. Thankfully, the information is easy to absorb and quickly apply. 

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“I enjoyed Customer Service USA DVD we saw today. The second call I took when I got back on the phones was from a gentleman from New York. I picked up my pace and got right to the points of how navigate our website and he was off my phone in no time and I could tell by his tone he was satisfied with the results. Very useful information! Thanks sincerely.”

Drew Schmoll, Customer Service Agent

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Preview the DVD before you purchase it and then get ready to teach and entertain your reps with the info they need to satisfy customers and consumers across the USA. This is a unique tool that enables your reps to meet the expectations of diverse American customers and wins you the loyalty of this large customer base.

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Kate Nasser, The People-Skills Coach, has packaged 20 years of American customer service experience into this DVD with her signature style of energy, passion, humor, and practicality. It is the perfect way to train contact call center, customer care, consumer affairs and technical support reps taking calls from diverse USA customers!

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Kudos and a heartfelt thank you to Verizon Wireless CSR Lori-El.

Customer service rep (CSR) Lori-El worked through confusing issues on my account with an inquisitive intelligent approach while taking care (and I do mean care) of me. I would definitely rate her as one of the best call center CSRs I have had in recent times.

In the last blog post I focused on The 25 Worst Customer Service Stories to Train the Best CSRs.

Today I am very pleased to outline how the best CSRs act in delivering customer service. Please add your best actions in the comments field below.

Best CSRs Action Checklist

Verizon Wireless CSR Lori-El did this well in delivering customer service.

1. Sincere conversation not a scripted recitation.
2. Listens for the customer’s personality and demeanor and then maps actions to it.
3. Listens to every piece of information the customer offers without jumping over words.
4. Shares control of the call with the customer instead of driving it through a predetermined path.
5. Listens to the customer’s level of knowledge and speaks to that level (not above or below).
6. Thanks the customer for input during the call not just at the end.
7. Apologizes once for the length of time it is taking to resolve it and keeps moving on resolving it!
8. Asks permission to access the customer’s records and then uses the information to go the extra mile.
9. Continues to listen to related questions and answers them clearly.
10. Uses confusing moments to learn and then teach the customer instead of saying. “I don’t know.”
11. Is honest about current obstacles to resolution and then finds a work-around!
12. Sounds happy to be at work even when doing overtime or having a tough day.
13. Streamlines future contact by giving an updated phone number to call.
14. Uses positive forward focused language instead of negative phrases.
15. The conversation shows responsibility and initiative in resolving the problems. Never blames the customer.
16. Resolves the current issues and then considers the customer’s future needs and forecasts solutions. (e.g. If you switch to a Blackberry or SmartPhone you might encounter this problem and we can fix that as well.)
17. Tone of voice throughout the call is sincere, focused, and action-oriented.  Closing remark reflects that as well.

Please feel free to add your best actions to this list in the comments field below.

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Kate Nasser, The People-Skills Coach, delivers customer care and customer service workshops, webinars, and DVDs globally. Her intuition and experience with people is a valuable resource to your business success. Read what other customers say about her results – click “endorsements” on this site.

Business owners seem to inherently know the value of a customer.  If not, they generally go out of business.  As businesses grow and hire more people, the employees don’t inherently know the value of the customer.

As part of National Customer Service week, I wrote The Customer Value Creed for organizations of all sizes to use as ongoing inspiration for quality customer care.

This creed includes the two winning entries from the customer value contest.  Congratulations and thanks to Kalin Bracken and Joan Koerber-Walker for their winning entries (#12 and #13 below).

The Value of Customers

1. Customers spark innovation through their demands. Embrace your innovators.
2. Customers give you an advanced education about people. Respect your “teachers”.
3. Customers pay for your performance.  Give your best show.
4. Customers keep your company alive. Feed your blood.
5. Customers blow your horn. Herald your trumpeters.
6. Customers are your future Wikipedia. Make many entries.
7. Customers are your tweeps on Twitter.  Tweet them right.
8. Customers are your reputation. Protect it.
9. Customers are gold. Mine for it.
10. Customers are your greatness. Cherish and nurture it.
11. Customers are human. Help humankind.
12. Customers are your muse. Be inspired. ~Kalin Bracken
13. Customers share their remarks with others. Be remarkable. ~Joan Koerber-Walker

I welcome your additions to the customer value creed in the comments section below.

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2009-2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on the ultimate customer service experience, teamwork, and leading change. Kate turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.