Customer Service Transparency: Trust Without the Fine Print
What customer service finger print do you want to leave behind after each customer interaction? Does your list include any of these?
- Shadiness, doubt, mistrust
- Selfishness, one-sided, controlling
- Slick, fast-talking, slimy
If your customer service approach includes fine print, your brand’s finger print certainly could be!
Customer Service Transparency: Just How Valuable Is It?
Consider weight loss company Roca Labs who purportedly uses fine print agreements to stop customers from sharing negative reviews. CBS News reports that the Federal Trade Commission (FTC) is now suing Roca labs.
All of this begs the question: Why hide things in fine print from customers? Why would any company not declare its brand’s terms openly and clearly? Is it because they fear customers won’t agree to the terms if they understand them? The answer to that speaks volumes about the lack of customer service transparency of those companies.
Fine print has no place in sales or customer service. Show integrity and make your terms and expectations clear. Remove the shadow of the fine print and build trust.
Let customer service transparency be your brand’s finger print. It impresses with integrity. It builds trust and that is priceless!
From my professional experience to your success,
Kate Nasser, The People Skills Coach™
©2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email email@example.com for permission and guidelines. Thank you for respecting intellectual capital.
Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.
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~Kate Nasser, The People Skills Coach™