KateNasser.com

As we work tirelessly to deliver super customer experience, I find and fix common everyday mistakes that drive customers away.

Recent experiences focus me today on ways we imprison customers which do everything but build loyalty. You might think imprisonment is too strong a word. Yet that is what customers report.

Give customers a get out of jail free card — fix these mistakes!

Ways We Imprison Customers!

1. Endless Loops. This is definitely #1 on the customers list. Beyond the endless unclear phone menus (voice response units – VRUs, IVRs), customers also feel imprisoned by agents, reps, and CSRs with poor skills.

   The Story: A business owner needed to become a credit card merchant. The sales rep was clear, focused, and offered a great deal. The business owner signed up. The sales rep reported that the support team would send an email with account # and temporary password. Support would then call to finalize everything.
   

   

   Super Customer Experience: Loyalty Not Imprisonment! Image: iStock for Editorial Use.

   
   The business owner received a phone message from support saying “By now you have received your email with account # and password. Please call me, Mindy, at this phone number and extension.” The business owner left Mindy a message saying “We never received the email. Please let us know what to do now.”

   Mindy left a second, third, and fourth message saying the exact same thing as her first message! When the business owner finally spoke on the phone with Mindy, she continued to say “you should have received the email by now.”

   Imprisonment: The business owner finally said, “Time is money. Move me forward or I will cancel my account.”

   Customer service is forward not stagnant. To customers, stagnant feels like imprisonment.

   Release customers from status quo prison! For a super customer experience, move them forward to the solution.

   Question: Where in your organization do customers get stuck in the status quo?




2. Lack of teamwork. Multiple teams engaged in service with little or no teamwork leave customers trapped in a maze. Customers must jump between teams to get a solution or jump out of the maze and choose freedom. That’s not conducive to customer loyalty.

   For super customer experience, deliver a single point of solution not multiple points of failure. Build teamwork with shared technology, mutual service level targets, and one service culture.

   Question: How many teams in your organization must work together to deliver a super customer experience? Do they all give it the same priority? If not, customers end up imprisoned in the maze.




3. Tunnel vision. A less evident yet still common mistake, thinking only from the company or agent perspective. Super customer experience requires seeing things from the customer’s view. Else the customers feel ignored and overlooked — imprisoned in solitary confinement.
   Cultural tunnel vision in global service leaves customers in the dark.
   Rigid script reading and poor listening slam the door shut.
   Websites with poor e-commerce design drive customers away — to well-designed easy-to-use sites.

   Shine the light of customer awareness throughout your organization to free customers from solitary confinement and to value them in your organization.

   Question: Where in your organization is tunnel vision blocking super customer experience? Expand the vision. Replace the tunnel with bridges to the customers and to your success.

Customers want information and solutions that meet their needs. Online, in person, or on the phone, they seek positive easy experiences to get what they want. Imprisonment is not positive nor easy. It makes them want to break out, run away from the stress and find success elsewhere.

Think customer care not customer control. Think bonding not bondage. Think customer!

I look forward to working with you, leaders, and your teams to create super customer experience.

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Posts:
Super Opportunity to Improve Every Customer Experience
Simply Great Choices Create Super Customer Experience

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service, customer experience, teamwork, and leading change. For 23 years, she has turned interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer testimonials and results.

Delivering a super customer service experience is all about the choices. Simply great choices can create it! Poor choices can destroy it.

Frustration with the customer is often at the heart of those poor choices. In fact, frustration with customer behavior can make poor choices very tempting.

The best in customer service find something else even more tempting — the strength and skill to resist temptation and choose greatness!

Frustration, Temptation & Simply Great Choices

The strength to choose service greatness rests within your professional identity.

How do you want to be known? What do you picture as greatness? If service is not in that picture, your attitude and behavior will yield to frustration.

If you want to create super customer experience, here are 7 common frustrations, temptations and the simply great choices!

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1. Your Frustration: The customer wants to speak before you or more than you.
   Temptation: Seize control of the conversation and talk over the customer. Poor choice.
   Great Choice: Let them talk! Your response will be far more accurate the more you understand.




2. Your Frustration: The customer wants something non-standard. This takes time, thought, effort, and takes you out of your normal pace.
   Temptation: Show your exasperation and label the customer as difficult. Poor choice.
   Great Choice: Show your interest — even excitement — in doing and learning something different. This is the chance to WOW ‘em.




3. Your Frustration: You want the customer to completely populate your contact database before you help them and they want some information without being locked in your detailed procedure.
   Temptation: Ignore their preference and continue on with your questions. Poor choice.
   Great Choice: Get basic identifying information like name, account # and then focus on what they need! Once you have the solution underway, validate or get other personal information for your database. Focusing on the customer delivers a super customer experience. Focusing on your database doesn’t.




4. Your Frustration: The customer is upset and venting their anger.
   Temptation: Lecture to them (i.e. There is no reason to raise your voice, I am trying to help you). Poor choice.
   Great Choice: Let them vent. When they are done, empathize and take action. Fix the situation, not the customer! If you don’t, your competitor will.




5. Your Frustration: The customer waits until the last minute for help and has an urgent need.
   Temptation: Tell the customer they should have called you sooner. Poor choice. Criticizing them for poor planning leaves an emotional scar on them that will burden you next time — if they come back.
   Great Choice: Determine whether or not you can meet this urgent need. If yes, do it. Being the customer’s hero is a super customer experience! If you truly can’t, let them know that and refer to other resources that might be able to help them. Expressions of good will and effort build future trust.




6. Your Frustration: Customer doesn’t follow an important procedure and it causes the customer, and you, repeated problems.
   Temptation: Patronize the customer with an insipid rhetorical question like do you remember I said to enter your account id not your phone number? Poor choice. Patronizing the customer is professionally immature and disrespectful.
   Great Choice: Simply give the customer the answer again. Courteous honest answers help and don’t hurt. After you have helped them, ask if there is anything you can do to make it easier for them next time. You might also review any written instructions or online design to see how to make it clearer.




7. Your Frustration: The customer wants to ask questions along the way and you want to go through your whole presentation or explanation first.
   Temptation: Tell the customer to wait until you are done. Poor choice. You are telling the customer that you are more important than they are.
   Great Choice: Dialogue with the customer; put their needs first. You will meet your needs through theirs and deliver a super customer experience.

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The feeling of relief from venting your frustration on the customer is very short lived. It ruins your company brand and your personal and professional reputation.

When you choose great listening, adaptability, patience, reasonableness, competence, and agility for sudden needs, you deliver truly memorable and super customer experiences.

Question
What other frustrations do you have with customers? Add them in the comments section below and I will help you deliver a super customer experience. I deliver the antidotes to your frustration!

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Post: Be Plentiful & Ready to Deliver Super Customer Experience

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Corporate Informational Technology (also known as IT) teams are challenged to protect the corporation while meeting its business needs with technology. Many of these teams lean more toward the protection side of that equation.

I thus hear IT customers often chanting “IT is not customer focused!” when I first go into an IT organization to improve customer experience focus.

I also witness CIOs and their IT teams doing wonderful things yet still falling short of customers’ expectations.

My key questions to CIOs are:

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Are your IT teams truly customer focused?

Whose checklist are you using? Yours or your customers?

Two reasons IT organizations miss the customer focus mark:

Many are measuring and comparing themselves to best practices in their own IT industry! Best practices have value yet they don’t tell you if you are meeting your customers’ expectations.

Many wait for complaints to rise before understanding the customers’ view of IT service quality. But this squeaky wheel approach, screams out “non-customer focused”.

Your IT Customers’ View & Checklist

1. Talk to us about our business goals not about your IT processes. Use your IT processes behind the scenes to reach our goals.




2. Be able to adapt to our sudden business changes. Success is not always planned.




3. Mobility has not just arrived. It is an integral part of our business success. Make it both easy and secure.




4. Solve our short term business need when it is urgent — then solve the root cause later.




5. Speak our native language when we call for help. It difficult times, we need people we can easily understand — else our stress level goes up and our productivity down.




6. Don’t behave as if you are indispensable because we work for the same company. Collaborate with us — we are in this together.




7. Change is difficult for most everyone. When you are introducing changes in technology to our work, minimize the damage to us and to the business.




8. Treat us like valued customers — not like burdensome users.




9. Show us how excited you are to meet our challenges — not how excited you are about technology.




10. Respect our expertise and empathize with our frustration. Then use your expertise to minimize our frustration and and combine it with ours to solve the problems!




11. Rigid procedures make you feel secure yet they scare the bejeebers out of us. Don’t strangle our success with your inflexibility.




12. Be our heroes when tough times hit.

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Find out how your customers rank you on these 12 points!

Customers rank you high in customer focus when they both like and trust you. For information technology (IT) teams, this means getting every IT team member to see and behave through the business lens.


Question: CIOs, IT Directors, and IT Managers — besides cost of delivery, what are your top 2 customer focus challenges? How would your team members answer this question?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2012 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

Related posts:
Customer Experience Blooms When We Flex

Super Customer Focus: Customers & Us in Harmony

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Kate Nasser, The People-Skills Coach™, is a former IT professional. She delivers coaching, consulting, training, and keynotes on customer service focus, teamwork, and leading change especially to technical organizations. Kate turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

The Customer Experience ViewMaster!

Leaders, if your teams were to read this caption — Leaders, Foresee & Reduce the Burden of Needy Customers — whose burden would they think of? Theirs or the customers?

The answer will show you the state of your current customer experience culture. If they think of the customers’ burden, you are in a good zone. If they think of their own burden first, you have miles to go in building a super customer experience culture.

Image by: AndyMiah via Creative Commons License

Customer Experience Culture

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Needy customers are the only type of customers!

Un-needy prospects are of little value to our organization.

If they don’t need our products and services, they don’t need us.

It’s time to build your team’s desire to foresee and reduce the customers’ burden.

Help them to see the burden of uncertainty that every customer bears and how they can reduce it!


The 21 Customer Burdens (of Uncertainty)

1. Can I trust this company with my needs?
2. Will they fully understand my needs?
3. Do they care about my needs?
4. How well do they work together or will I have to run between them to get what I want?
5. Will I understand them and how to easily use their product/service?
6. How well will they deliver on my needs?
7. Will they treat me well — even when it doesn’t serve their profits?
8. How much will their mistakes cost me? In time, money, reputation, lost revenue?
9. What positive effect will they have on my life or business?
10. How easy will it be to use their product or service?
11. What if we disagree? How will they handle it?
12. Will the interaction be stressful or positive?
13. Are they capable of giving me a super customer experience?
14. What assumptions are they making? What do the expect of me?
15. What don’t they care about — despite their promises?
16. How will they treat me after the sale?
17. Will I regret picking their product or service?
18. What happens to me if I do regret picking them?
19. How will a bad decision impact my career, my life, my business, my customers?
20. Will I like their product, service, and dealing with them?
21. Should I trust this company?

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The customers’ burden of uncertainty takes them away from you.

Take the burden of uncertainty away from them and build your success with their trust in you.

When I go into companies to build a super customer experience culture, I often see that the leaders are aware of these customer burdens – the teams aren’t.

Teach every team in your company to foresee these burdens and reduce them through product and service design, positive selling and trust-based customer service.

It delivers a super customer experience with great success and best results for your business.

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Is there a #22 for the list above? What other customer burdens will you reduce?

From professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Post: Super Customer Experience: Be Plentiful & Ready

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Businesses, large and small, both want to deliver super customer experience. Two steps can take customer experience from good to great — be plentiful and ready. And it’s the best PR.

The trigger reaction of many leaders to the idea of being plentiful to the customers — “that costs money!” Well, it doesn’t have to be free to customers or expensive for your business.


Being plentiful and ready gives customers:

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Comfort. When people think of a shortage, the feeling is discomfort. In retail, some leaders believe that shortages can wield greater prices and yield more profits. Customers experience shortages as loss and void. Especially in service businesses, having a plentiful supply gives customers comfort.

For business to business, it is critical. Suppliers are invaluable when they deliver plentiful supplies of what you need when you need it. It builds trust.

Ease. Customers love it when you make it easy. On a recent stay in a Sheraton hotel, I asked to have four towels each day instead of two. Yet I had to call and ask for extra towels every single day. Why not just supply the plentiful towels each day when cleaning my room? Be plentiful and ready to make it easy for the customers. Making an exception is great; sustaining it is super!

Success. When your business can handle last minute overages and is ready for sudden needs, the PR is tremendous. You can just imagine referring a catering company to many others if it helped your special event be successful especially with last minute needs.

Conversely, I recently did a team building program with the theme of plug in and adapt. I found a small electrical adapter plug online and needed to buy hundreds. The supplier’s website would only let me order 50 so I called to check on quantities and availability. The customer service rep told me they had plenty but I could only buy 50 at a time with a maximum of 100.

How odd. They had plenty but weren’t ready or interested in selling me a large quantity. Meanwhile the print shop I used for the session handouts was ready. The staff produced and shipped not only the initial 500 booklets but also 50 extra at the last minute when my customer expanded the project. Success!

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For Super Customer Experience Today

Be Plentiful in:

1. Positive, can do, make it work attitudes.
2. Low cost welcoming gifts.
3. Experience.
4. Information and knowledge.
5. Advertised products.
6. Last minute alternatives and solutions.
7. Communication and behind the scenes teamwork.

Be Ready With:

1. Courtesy and care.
2. Culture that considers customer experience as a business driver.
3. Information rich well designed websites.
4. Inter-cultural knowledge.
5. Easy to use self-serve portals that address complete needs.
6. Mechanisms that enable you to quickly adapt to change.
7. Proactive listening, follow-through, and follow-up.
8. Thank yous and gratitude.

Be (P)lentiful today and (R)eady for tomorrow — the best PR for your business!

In what other ways should we be plentiful and ready? What would you add to this list from your experience?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

Related Post: Super Customer Experience: Customers & Us in Harmony

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Customer experience surveys have been standard procedure for most businesses and corporations for many years. The delivery mechanism and the assessment of answers have gone high tech.

Yet there is one super opportunity to improve every customer experience survey and it requires a double vision.

We generally think of the customer experience survey as a way to understand our customers. Yet the survey itself also speaks volumes to our customers about our customer service and experience philosophy.

We think about what our customers are telling us. That’s good! Yet what is our customer experience survey telling our customers about us?

The quick answer might be that we care enough to ask their opinions. OK, that’s a start.  Yet do we really ask their opinions?

Does the typical customer experience survey ask for true opinions for improvement or mostly for votes?  There are the comment sections yet do customers receive a timely response? Do comments turn into corrective action?

Social media has become the venue for customers to get a response.  It begs the question, why haven’t customer experience surveys played the same role? As a customer, I fill out many surveys with concrete suggestions. I never hear anything back nor see results from my survey energy.  What has been your experience as a customer?

Does the customer experience survey measure what we in business care about or what our customers care about?

Or do the primarily structured survey questions broadcast that we think we know what’s most important? When we don’t respond to suggestions, does it say we don’t care? Or worse, that customers have to complain in public via social media to get a timely response?

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Super Opportunity for the Customer Experience Survey
Acknowledge that the survey markets our customer experience philosophy and make every survey a two-way street.

1. Ask: What do you think of this customer experience survey?
2. Ask: Does it reflect what’s important to you?
3. Ask: What would you add to this survey? What would you eliminate?
4. Ask: What would make it easier to complete this survey?
5. Invite customers to help redesign the customer experience survey.
6. Connect the experience dots: Have social media teams review and respond to customer experience surveys A customer shouldn’t have to complain — and in public no less — to get our attention. If we respond to suggestions before the complaint, it says we truly care.




EXAMPLES

Lengthy hotel surveys ask many voting style questions in multiple categories yet often do not ask questions that relate to special needs.
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They ask much about the appearance of the lobby yet nothing about the comfort of the desk chair in the room where customers spend time working on their laptops.

Retail exchange forms with online clothing purchases ask the reason code for the return. Many of the reasons are valuable to improving future buying experience.
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The one blatantly missing is: “I don’t like how the garment looks on me.” If online retail wants to create the true clothing buying experience, this addition would speak volumes. Else this customer experience survey says, we don’t care about the bigger picture of how you look.

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We can reinvent the customer experience survey to produce more than a metric based scorecard. We can have it reflect an open door that truly welcomes, listens to, and responds to customers’ feedback in a timely manner.

We can even have it be the vehicle of valuable dialogue, two-way understanding, and trusted exchange that builds long term loyalty.

Are you ready to review your customer experience survey? I’m ready to help you with objective insight.

From professional experience to your success,
Kate Nasser, The People-Skills Coach™


Related Posts:
Customer Experience Super Blooms When We Flex.
The Best Customer Experience: Customers & Us in Harmony

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service, customer experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Email is still alive and well. How about the people who received your last email? Was the email clear, concise, and respectful? Or did emotion creep in and rile the issue and people’s sensibilities?

As I teach people skills to corporate teams, they continue to raise one persistent issue – how best to respond to negative emails. Without a doubt, we can diffuse a negative email more effectively through true conversation than through another email.

Beyond that, take steps to ensure that the email we write is not negative — lest we start or feed an e-war!

Let us never forget that …

The E of Email Does Not Mean Emotion

Wouldn’t we feel silly saying to a teammate or customer, I will send you an “emotion mail” later today. Yet workplace colleagues write them!

A recent emotion mail sent to me by an online colleague (not a customer) serves up some great lessons. Here’s the original emotion mail and an alternate approach.

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Hi Kate,
I find your blog posts to be consistently well-written and valuable. They nicely reflect my own sentiments towards customers too. It’s my hope that by sharing links to them on Twitter and other SM platforms, readers benefit from the insightful material and you benefit from the exposure you clearly deserve.

After reading your most recent post – which I was about to post on Twitter – I noticed this in the footer: “If you want to re-post or republish this post …”. If it were anyone else I would have immediately decided that I don’t have time to address the ambiguity and never post anything from them again.

However, in this case, I’m assuming that I may be misreading your intent. Please clarify: is your statement intended to dissuade people from posting links to your material on Social Media platforms?

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The emotion about addressing the amibguity and never posting anything from them again minimizes the compliments of the opening paragraph.

If we were to send this type of email to a teammate or a customer, it could put the relationship at risk.

What if the email were written like this:

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Hi Kate,
I noticed the footer on your blog post “If you want to re-post or republish …”. Wasn’t sure what it meant. Is it OK to put the links to your blog posts on Twitter without permission each time? I find your blog posts valuable and love to share them. Let me know! Many thanks…”

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Which version of the email would you rather receive — the original or the alternate approach?


4 Tips to Turn Emotion Mails into Positive Emails

1. Know our purpose for sending the email. In the original emotion mail above, what is the purpose? To clarify the meaning of the footer? or to vent frustration about being confused? If we admit the true purpose to ourselves, we can choose not to send the negative email and send a positive one instead.




2. Simple and clear beats wordy and emotional. People get scads of emails. We increase the chances that people will read email by keeping it simple and politely getting to the point. The best part of emotion to use in an email is emotional intelligence (EI).




3. The more emotion we use at someone, the harder it is to effect a change. If we want a teammate to change some behavior, using emotion at them can make it tougher for them to do just that — even if they agree with our requested change! Let them change while saving face. Less is more in this case.




4. Formal sometimes seems rude. Surprised to read this? When we have something negative to say, couching it in formal language doesn’t make it positive. It sounds like formal negativity and can seem rude to others.

   If we have something negative to say to a teammate, best to communicate what we want instead of what we don’t want. State how we want to be treated instead of how we don’t want to be treated. Use I statements instead of you statements. This avoids accusations and still communicates honestly, clearly, and respectfully — in a positive manner.

My advice to corporate teams: “We shine in people-skills when we communicate positively not negatively and forward not back.”

It’s critical in delivering customer service and truly appreciated in teamwork.


What other tips will you offer here to turn emotion mails into positive emails?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this blog post in part or in whole, please email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers consulting, training, DVDs, and keynotes on the ultimate customer service experience, teamwork, and leading change. Kate turns interaction obstacles into business success especially in tough times of change. See this site for workshop outlines and customer results.

As more executives and leaders consider customer experience as an economic driver, the one challenge they must overcome is internal company thinking.

If you look throughout the organization, ask “have we accustomed and trained the employees to think about the company, about the customer, or both?” Do our operations and processes account for both?

In my consulting work to these many of these executives, the void we are trying to fill to improve customer experience is harmonic thinking. Internal thinking misses the mark. Thinking only of the customer and not the company business goals has its risks. Addressing both breeds success.

From the top to the front line teams, there is one message all must live, think, and deliver on every day:

Customers & Us in Harmony!

Harmonizing company and customer interests continues to be the one constant in business success. It may sound old and hackneyed yet it’s now at the forefront as a competitive advantage in this new customer experience economy.

5 Most Telling Moments to Build Harmony With Customers

1. At the First Meeting. Listening and collaborating during the first meeting lays a base for harmony with customers. This is your chance to show them you believe that customer focus makes good business sense.




2. During the First Impression of Your Products/Services. This may not be during the first meeting and it deserves a special focus. During this moment, you are at risk of trying to impress customers with the worthiness of the products and services. It often comes across as one-sided and non-harmonic. When the customers expect you to listen and collaborate, build harmony rather than prowess.




3. When They Give Feedback. Customers give feedback to be heard, to achieve different results, and/or to help you create a different customer experience going forward. Avoid responding to each feedback point with reasons why the current state exists. Instead, listen to their points, clarify if necessary, and then ask yourself, “how can we make this happen?”

   How each of your employees reacts when hearing customer feedback is a telling moment for the company. It tells the customer what you truly care about — your company or them.




4. When They Have Changes in Leadership. With business to business (B2B) activity, a change in customer leadership is a key moment to build harmony. Not only does it set you on a positive path with new leadership, it shows the company your true flexibility in handling changes. This speaks volumes about your long term value and reliability.
   Related Post: The Customer Experience Blooms When We Flex




5. When They Have a Crisis. There may be no greater bonding moment with a customer, than to deliver in harmony during a crisis. Can you work with them when they are very upset? Can you pull your diverse company teams together — in harmoony — to solve the customer’s crisis? In B2B, can you rally various teams in their company to find a solution to the crisis?

   Solve a crisis and you become known as the go-to company because you eliminate risk in their minds. Gratitude, loyalty, and profits are your bonus!

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What gets in the way of harmony between customers and us?

1. A strong focus on operations instead of meeting the customer’s needs. There’s a difference!
2. The need to be “right”. It stops collaboration. Strive to be excellent, not right.
3. Fear that harmony delivers less than singular thinking. It’s a feeling not a fact. Collaborate.
4. Customers who don’t believe that providers will work in harmony with them. Show them!

What else blocks harmony and great customer experience? What would you add to this list?

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Robotic use of procedures and inflexibility breed bad customer experience.

Flex like a willow and watch the super blooms of customer experience emerge.

Do your teams understand how to execute a procedure flexibly?
Do your customer experience metrics include how well you flex and meet exceptions?


True Customer Experience Story

The Old Man and the Medical Office Experience

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An 85 year old man was in the waiting room of a cataract surgical center. He was a returning patient.

Other patients had gotten drops in their eyes and were sitting, eyes closed, as required. The woman behind the window called the elderly man to the desk, “May I have your insurance card?” and then asked him to sit back in the waiting room.

He no sooner sat down and she called him back over to the desk, gave him back his card, and asked him to sit down. Shortly thereafter she called him to the desk again and asked him to review some forms. He said, I can barely see or stand and I can tell you there have been no changes in the last month.

She took the form, starting at the top, and read:
Name, Sam Plotano? He replied “no change“.

Address, 642 Mill Road? He replied: “I told you no changes” as he continued to lean on the counter for support.

Insurance, Medicare? He replied: “Nothing has changed.”

Birthdate?

One of the other patients, laughing uncontrollaby, said to her husband, “My eyes may be closed but my ears are fine. Did she just ask him if his birthdate changed?”

In frustration, the elderly man turned to the waiting room and said in Italian, “Maledizione … what do I have to do?” The entire waiting room rang out “Nothing has changed!”

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This one customer experience occurs repeatedly in various settings every single day.

There is nothing super about customer experience that meets the service provider’s needs at the expense of the customer.

Procedures, irresponsibly executed, can take the bloom off any experience. As management revels in the comfort of standardized procedures, customers reel up with curses at the impersonal treatment.

Metrics, valuable to determine needed changes, defoliate customer experience blooms, when you treat the customer like a number.

When we flex to the individual customer, the experience blooms into a positive memory. Industry experts are now predicting that, in this new experience economy, companies who master the customer experience will outperform those who don’t.

How ready are you? Do your staff know how to execute procedures with flexibility? Do you have metrics that assess how well you flex?


The time is now. Let’s talk further!

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.


Related Post: 7 Components of a Super Customer Experience

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

As I spend more time online for blogging, for business, and for personal purchases, I am struck by how many websites show no customer focus.

They show selfishness, desperation, and an insatiable craving for market research data.

It’s as if these websites have one people-skills message:

We are selfish!

Would you stand in front of a customer and say that to deliver an oustanding customer experience?

Pop-up ads at the very beginning, hidden contact information, squeeze pages that immediately ask for name and email, surveys that interrupt — all break 3 important rules of outstanding customer service experience:

1. Make it easy for the customer to find what they want and to contact you.
2. Listen and help before asking the customer to help you.
3. Deliver value to capture loyalty; don’t desperately capture the customer.

It reminds me of an in-person experience I had at a L’Occitane store.

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I walked in and picked up the exact moisturizer I always used. I went to the checkout and the sales associate asked me if I needed anything else. I quickly said “no thanks and I’m in a hurry” and handed her my credit card. She held it in one hand and then picked up another product to upsell me. And then another all while holding my credit card hostage!

When I asked for my credit card back, she suddenly rang up my one purchase. I never went back and stopped using their products. Out of curiosity, I just checked their website and guess what — a pop-up squeeze page appeared right away.

I clicked twice to exit.  I don’t pay to be trapped.

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Companies that think customers owe them information before buying, have the customer service experience backwards.  Perhaps if they experience a reversal of fortune, they will reverse course and deliver value to capture customer loyalty.


Every website has a people-skills message and a personality. What is your website’s message? Is it selfish or giving? Does it capture the customer’s attention with content and value or does it just try to capture the customer?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers consulting, training, DVDs, and keynotes on customer service and teamwork, turning interaction obstacles into business successs. See this site for workshop outlines, keynote footage, and customer results.

A recent routine eye exam was one of the most bizarre – and horrible — customer experiences I’ve ever had.  It was stressful and unnerving. In hindsight, it’s oddly humorous.  



Here’s the story and the 10 humorous people-skills’ lessons on my bizarre customer service experience.

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My eye doctor retired. I met one in a social setting, checked out her credentials, and made an appointment for my annual exam. I expected the eye exam would take about an hour give or take.

Two and half hours later I emerged from the office of an obsessive nut case who had actually invented a different kind of eye chart that she admitted was tougher to see.

Declaring she was a perfectionist, she wanted to know every aspect of my medical health and gave me a political speech about how she was collecting information for the government without sharing names. She even lectured me on how to wash my hands — a task I mastered years ago.

She and her assistants tried to enter all my info into computers during the exam and ran between rooms to find the problem when information was not showing up on all the computers.

I returned to my office with only 45 minutes to prepare for a videotaped interview on the future of customer experience. Ironic isn’t it? I couldn’t have imagined that timing!

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10 Extreme Lessons on Bizarre Customer Experience

1. Perfectionism inflicts stress and pain on others. It’s not a customer care goal! It’s a disease. Get thee to a therapist.




2. If customers are expecting something routine, you better hang up a neon sign if it’s going to be oddly different — and I don’t mean that weird eye chart of hers!




3. If you care for technology more than your customers, pray that the technology needs your service and can pay you! The humans won’t be back.




4. Innovation needs explanation especially if you make the common and comfortable — new and stressful. Where can I buy a traditional eye chart? Maybe I’ll give myself the eye test and someone can stand by and tell me how many I got right.




5. Put the customers too far out of their comfort zone and they will put you out of their lives and out of all those they tell!




6. Manipulate your customers to get what you want and next time they will go to someone who will give them what they want – a simple routine eye exam.




7. Trap a customer with your extremely obsessive need for information and they will see you as selfish or crazy. Neither trait produces customer loyalty.




8. Treating every customer the same is not great service especially if you treat them like ignorant fools who don’t know how to wash their hands. Each customer wants you to treat them as the unique person they are.
   
   

9. Time is a precious resource. Abuse the customer’s time and they may say it’s time for them to go — without singing “I’m so glad we’ve had this time together”.




10. Emotional intelligence (EI) is the ability to see how your customer wants to be treated. How’s your vision? Better than this doctor’s?

Customer care is noteworthy when you keep your sight keenly focused on the customer’s needs and deliver service with that vision.

So what’s up Doc? Can you read the “EI” on the chart? If not, maybe it’s time for a routine eye exam and some corrective lenses.

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers consulting, training, DVDs, and keynotes on customer service, teamwork, and interpersonal success in business. See this site for workshop outlines, keynote footage, and customer results.

There are universal customer complaints that echo through time. They paint a picture of the human need to be understood and helped.

Whether you have been delivering customer service for decades or are part of the new generation, join the movement to rid this world of these age old complaints.

Add your #13 to this list of the 12 most universal customer pleas to change customer service.

12 Most Universal Customer Pleas

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Drop This, Keep That – Please!

1. Drop the squeeze page as the greeting to your website. We don’t want to be squeezed before we get to know you. Keep the squeezing for later in the date!




2. Drop the voice response menus that make sense to you not us. Keep the humans – at least they can dialogue!




3. “There’s nothing I can do. I’ll transfer you.” Drop the first part and keep moving us to those who can help. Telling us you can do nothing is maddening. Connecting us to those in the know is the way to go.




4. Drop the speech recognition unit that interprets “re-order supplies” as “birth order surprise”. Keep any technology that helps deliver timely accurate service.




5. Drop the scripted monologue and keep an open mind. When you open with a dialogue, we open our wallets and offer our loyalty.




6. Drop the confusing coupons – buy two at a single price and get the second at 50% off. Keep us from having to guess what math you use!




7. If we smile, please return the favor. Drop your straight face and keep smiling.
   
   

8. Drop the slow refund routine else we keep filling your queue with angry calls.




9. Keep us in the know. When you drop the communication about our problems, we think you are doing nothing.




10. Drop the prove you wrong attitude. Keep in mind that for every action there is an equal reaction. Every ouch you inflict on us pings back an ouch on your financial success. Every empathetic moment you extend to us earns you our gratitude.




11. Keep sharing our information among you. With the technology available today, we shouldn’t have to repeat ourselves. If you drop the teamwork, we question your commitment — and competence.




12. Drop the customer satisfaction survey that has no room for our true feedback. If you want to understand what we expect, let us (customers) design your customer survey! It will keep you very aware of what we truly care about.

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What would you add to this list? What timeless universal complaint would you like to drop forever?

Yours in service,
Kate Nasser, The People-Skills Coach™


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, inspires and trains corporate teams, customer care professionals, call center agents, and technical support teams in the greatest people-skills for customer service. See this site for workshop outlines, customer feedback, and footage to view. Turn interaction obstacles into business success — book Kate now.

The rule, the customer is always right, has survived over a century as a quick way to instill a strong sense of customer in all employees.

Despite its detractors, it has breathed life into customer service and sales and filled the gaps during uncertain moments.

As new graduates enter the workforce, many will be glad to know that customers’ views breathe life into this old being right rule.

The customers’ views about the following are always right — always count:

1. Urgency. – Theirs not ours.
2. Business or personal impact. – To them before us.
3. Critical factors. – From their perspective over ours when there is disagreement.
4. What they expect of us. – Work hard and smart to achieve it.
5. How they want to be treated as people. – Completely right.

The key to living this old rule in today’s world is to remember that we may disagree or say no even when the customer’s view is right for them.

Whether we say no for ethical reasons, legal restrictions, limited capabilities, or strategic mission, we must still treat the customers’ views with respect. They have insider insight we will never have regardless of how well or how long we know them. The decision of where to buy is theirs.

Their views are the lifeline for our success. Respecting their views preserves that lifeline for the long term. Acting as if we always know better, suffocates the customers’ views and could forever sever our lifeline of insider insight.


Benefits of The Customer Is Always Right Rule

It helps establish a customer centric culture.

Guides all employees to sell to and serve the customer well within the strategic mission of the business.

Increases our listening especially when our experience tries to drown it out.

Keeps us in service mode even when business is booming.

Fills the gaps during uncertain moments.

Shows constant gratitude and desire for future business.

Expresses respect for the customers’ insight and perspective.

Builds trust for current and future business and often with more openness for our views and expertise.

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Basically, it keeps customers coming back and interested in what we have to offer. Not a bad payoff for one old rule.

Yours in service,
Kate Nasser, The People-Skills Coach

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers consulting, training, DVDs, and keynotes that turn interaction obstacles into business success especially in tough times. See this site for customer service workshop outlines and business results. Fill the gaps in customer service and teamwork with business wins – book Kate now.

Working on the front lines of customer service can be wonderful or terrible. It depends on your mindset – on what you picture — not on the customer. Surprised?

It’s actually good news. What happens when you interact with others is not completely random. Success is within your grasp because what you picture, you create!

It’s not voodoo. It simply that what you picture or think about, you focus on, say, and do.

Customer service starts with picturing that you can make a positive difference.

If instead you picture difficulty or conflict, you will focus on being right, being heard, and being in control. All of this creates the difficulty you pictured at the start.


The Story

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I walked into the airport luggage service office when I arrived at my destination and my luggage didn’t. As the line inched forward toward the service rep behind the computer, I noticed that each person leaving the office was surprisingly calm.

When I reached the service rep, he handled my problem with empathy, accuracy, and calm confidence. Before I left the room, I said to him: “I teach customer service to large corporations and reps tell me how stressed out they are. How do you stay so positive with so many people in here complaining?”

He replied: “Kate, if they’re smiling when they come in here … they’re in the wrong room!”

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He understood what people would naturally feel and he became the picture of a man making a difference.

Picture the positive and you reduce your fear. Result: Increased listening that guides the interaction to success.

Picture the positive and you feel influential with no need to control others. Result: A collaborative success instead of a target shoot.

Picture the positive and you project empathy and connect sincerely. Result: You make a difference and that is great customer service.

One informed rep with a positive attitude and one customer-friendly policy of delivering luggage created a positive customer experience instead of a social media rant.

What you picture you create!

What will you and your teams picture before you all start work tomorrow? I hope that it’s caring for customers and making a difference.

Yours in service,
Kate Nasser, The People-Skills Coach


Related post: Customer Service, Key Link in the Chain not Life in Chains

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that inspire the ultimate interaction with customers. Leaders have been booking Kate to bring both her customer service experience and intuition to their success — repeatedly. See this site for customer results and book Kate now.

To us as customers, satisfaction is very Gestalt. The “whole” is greater than the sum of its parts. We experience customer service not as a series of details and transactions but as one total experience.

The companies who get customer loyalty – gestalt it.

Behind the scenes, they manage a myriad of details and transactions across all channels and for multiple customers; with the customers, they focus on a unique total experience for each one.

1. They adapt to each customer instead of pretending that each customer is the same.
2. They make the process and interaction easy. The customers and their happiness come back to them.
3. They move through the procedures to solve the problems; they don’t highlight the procedures to the customers.
4. They prevent the upset customer knowing that positive breeds more positive and negative seeks a large empathetic audience.

They also know that each time they interact with a customer, it continues and adds to the experience.


A Recent Story.

A business hotel conveniently located has served me for years. +
They empower whatever I need to do. +
They remember me each time I go back. +
They have made it a home away from home. +
They offered to reinstate expired reward points. +
They just gave me outstanding interpersonal treatment as I made a new reservation.
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TOTAL: A continuously positive experience not a series of positive experiences. The whole is greater than the sum of the parts!

The continuous whole creates emotional loyalty that individual transactions do not. It prevents the question mark in the customer’s mind. “Why wonder if there’s something better when I already know I will be cared for?”

There is no end to the customer loyalty you can build if you continue to build one whole. Get loyalty — gestalt it!

Yours in service,
Kate Nasser, The People-Skills Coach


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers customer service and teamwork training and improves your company’s customer loyalty quotient. Preview and purchase her unique DVD Customer Service USA – Regional Differences That Matter.