customer loyalty

Super Customer Experience: Don’t Imprison Customers. Build Loyalty!

As we work tirelessly to deliver super customer experience, I find and fix common everyday mistakes that drive customers away.

Recent experiences focus me today on ways we imprison customers which do everything but build loyalty. You might think imprisonment is too strong a word. Yet that is the word customers use.

Give customers a get out of jail free card — fix these mistakes!



Super Customer Experience: Loyalty not Imprisonment



Ways We Imprison Customers!

  1. Endless Loops. This is definitely #1 on the customers list. Beyond the endless unclear phone menus (voice response units – VRUs, IVRs), customers also feel imprisoned by agents, reps, and CSRs with poor people skills and little customer service expertise.

    The Story: A business owner needed to become a credit card merchant. The sales rep was clear, focused, and offered a great deal. The business owner signed up. The sales rep reported that the support team would send an email with account # and temporary password. Support would then call to finalize everything.

    Super Customer Experience: Loyalty Not Imprisonment! Image: iStock for Editorial Use.

    The business owner received a phone message from support saying “By now you have received your email with account # and password. Please call me, Mindy, at this phone number and extension.” The business owner left Mindy a message saying “We never received the email. Please let us know what to do now.”

    Mindy left a second, third, and fourth message saying the exact same thing as her first message! When the business owner finally spoke on the phone with Mindy, she continued to say “you should have received the email by now.”

    Imprisonment: The business owner finally said, “Time is money. Move me forward or I will cancel my account.”

    Customer service is forward not stagnant. To customers, stagnant feels like imprisonment.

    Release customers from scripted speeches, lack of expertise, and status quo prison! For a super customer experience, move them forward to the solution.

    Question: Where in your organization do customers get stuck in the status quo?


  2. Lack of teamwork. Multiple teams engaged in service with little or no teamwork leave customers trapped in a maze. Customers must jump between teams to get a solution or jump out of the maze and choose freedom. This is imprisonment. It doesn’t build customer loyalty.

    For super customer experience, deliver a single point of solution not multiple points of failure. Build teamwork with shared technology, mutual service level targets, and one service culture.

    Question: How many teams in your organization must work together to deliver a super customer experience? Do they all give it the same priority? If not, customers end up imprisoned in the maze.


  3. Tunnel vision. A less evident yet still common mistake, thinking only from the company or agent perspective. Super customer experience requires seeing things from the customer’s view. Else the customers feel ignored and overlooked — imprisoned in solitary confinement.

    Cultural tunnel vision in global service leaves customers in the dark.

    Rigid script reading and poor listening slam the door shut.

    Poorly designed Websites drive customers away — to well-designed easy-to-use sites.

    Shine the light of customer awareness throughout your organization to free customers from the imprisonment of your procedures and processes.

    Question: Where in your organization is tunnel vision blocking super customer experience? Expand the vision. Replace the tunnel with bridges to the customers and to your success.


Customers want information and solutions that meet their needs. Online, in person, or on the phone, they seek positive easy experiences to get what they want. Imprisonment is not positive nor easy. It makes them want to break out and run away from the stress to find success elsewhere.




Think bonding — not bondage.



Think about the customer not about you!



I look forward to working with you, leaders, and your teams to create super customer experience.

From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
24 Tips to Make Customer Experience Easy for Customers
Customer Experience: Paying the Bill Should Be Easy Not Confusing

©2012-2016 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.



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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Super Customer Service People Skills: Prevent Regret!

Super customer service has little room for regret. What we say to customers and how we say it leave lasting impressions. We can wound them with scars that last forever or we can use caring people skills to avoid laying an egg.

Super Customer Service People Skills: Image is Blue Egg w/ Letter R

Super Customer Service People Skills: Reverse Regret

Image licensed from Istock.com

In tough moments with customers, how can we speak with great people skills instead of regretting and hoping for that elusive second chance? Responding with care instead of defensively reacting is much easier when we are thinking about the after effects.

Instead of regretting, envision what you would write in a letter of regret and say that instead of your emotional reaction. Super customer service requires people skills that deliver care even in the toughest moments!


Super Customer Service People Skills – Prevent Your Regret!

  • Find empathy by imagining regret.

    The stress relief you feel by snapping at a customer is short lived. It is quickly followed by regret for your outburst. Reverse the regret process and feel empathy from the beginning. In tough moments, adapt don’t attack.



  • Imagine the caring you not the ego-controlled you.

    Many regrets are born of the need to be right, the need to be better than, the need to be selfish. In other words, regrets are born of the ego.

    Imagine yourself being great in service not needing to be right.

    Those who deliver super customer service, revel in helping others to succeed and thus they succeed. Their desire to care overrides their ego. They are humble enough to learn from the customer and don’t feel humiliated by the customer. They don’t say things to customers that they will regret for they envision receiving that very same care.


  • Prevent regret.

    Treat customers well the first time else there may not be a second time. Defensive thoughts and communication lead to regret. Stay open. Show empathy. Explore the customer’s view. Empathy doesn’t mean you agree. It means you matter, we matter, this matters! Through empathy you find how to wow each customer with care.


The old saying, the customer’s always right, has led some to rebel and claim it isn’t true. From there, they justify confronting the customer and saying things to prove the customer wrong.

The debate about that adage is out-of-date and quite worthless. What we all need to remember is that we may not get a second chance from customers we’ve treated badly. Think about it: Why would anyone pay money to be treated with impatience, rudeness and disrespect?

Empathize, explore, and stay open to customers’ views. Live no regret about customers for there may be no second chance to get them back.



From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
5 Ways to Stay Calm and Caring w/ Rude or Angry Customers
7 Ego Actions to Avoid for Great Leadership, Teamwork, & Customer Service
Super Customer Service: Be a Buoy

©2013-2016 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.



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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Customer Service Transparency: Trust Without the Fine Print

What customer service finger print do you want to leave behind after each customer interaction? Does your list include any of these?

  • Shadiness, doubt, mistrust
  • Selfishness, one-sided, controlling
  • Slick, fast-talking, slimy

If your customer service approach includes fine print, your brand’s finger print certainly could be!



Customer Service Transparency: Image is finger under magnifying glass.

Customer Service Transparency: Remove Fine Print. Image by Angela Prosper via Flickr.

Image by Angela Prosper via Flickr Creative Commons License.


Customer Service Transparency: Just How Valuable Is It?

Consider weight loss company Roca Labs who purportedly uses fine print agreements to stop customers from sharing negative reviews. CBS News reports that the Federal Trade Commission (FTC) is now suing Roca labs.

All of this begs the question: Why hide things in fine print from customers? Why would any company not declare its brand’s terms openly and clearly? Is it because they fear customers won’t agree to the terms if they understand them? The answer to that speaks volumes about the lack of customer service transparency of those companies.

Fine print has no place in sales or customer service. Show integrity and make your terms and expectations clear. Remove the shadow of the fine print and build trust.



Let customer service transparency be your brand’s finger print. It impresses with integrity. It builds trust and that is priceless!



From my professional experience to your success,
Kate Nasser, The People Skills Coach™

©2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Reverse Customer Experience: Retain Calm Customers!

When customer experience is going sour, do your calm customers have to raise their voice to get action? Do they think they must show anger to reverse customer experience from bad to good?

Reverse Customer Experience: Image is Iceberg Reflecting Deeper Trouble

Reverse Customer Experience: Don’t Drive Calm Customers Away Image by Drew Avery via Flickr.

Image by: Drew Avery via Flickr Creative Commons License.

Reverse Customer Experience: Don’t Drive Calm Customers Away

Consistently great customer experience requires may things. One often overlooked skill — hearing the urgency before the yell — is key. You can reverse customer experience midstream if you realize that not all dissatisfied customers yell.

Ask yourself, do your customers have to yell to:

  • Shake you out of your malaise? Calm customers often face lack of action or the dreaded defensive dribble of reasons why the experience is bad. Reverse customer experience from unimpressive to wow. Hear the urgency before the yell.
  • Hear some empathy from you? Empathy is that special connection with what a customer is experiencing. Can you hear their experience before they get upset? If not, you may lose calm customers to those businesses who give empathy before the yell.
  • Get you to explore alternate solutions? When the customer experience is bad do you stay safely in procedures — until the customers yell or tweet their anger?


Kate Nasser, The People Skills Coach™

1.5 min video message to reverse customer experience from bad to good.


The Story

I recently left a web hosting company because there was no response to trouble when I reported it without yelling. The rep actually said to me “There’s nothing we can do.” When I tweeted what he said to me, the response from the company via Twitter was immediate! They said, “we are working on fixing the trouble right now.” I had already faced the same trouble with little response over several months. Each time there was no attempt to reverse customer experience from bad to good — until I tweeted my displeasure. This is a sign of a company who doesn’t understand outstanding customer experience. They don’t live it or deliver it.

The Message

You can more easily reverse customer experience from bad to good IF you detect the trouble early. See beneath the tip of the iceberg. Don’t wait for customers to get angry. Hear their displeasure and their urgency even before the emotion and the yell.

When has a business failed to hear your urgency & displeasure? Share your story!


From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
24 Tips to Make the Experience Easy for the Customer!
Does Knowledge & Experience Dull Our Empathy for Customers
Free Your Mind to Deliver Great Customer Service Experience

©2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Customer Experience: How to Improve It Quickly

Customer Experience Quick Improvements: Image is light shaped curve.

Customer Experience Quick Improvements. Image by Sam Delong.

Image by Sam DeLong via Flickr Creative Commons License.

Customer Experience: 6 Ways to Improve It Quickly

  1. Improve your welcome. That first impression sets the tone for the customer experience. As a brand, pick one word that defines how you want to come across to customers. Then have every employee the customer with a welcome that matches that image. The image is memorable so make it great.
  2. Listen for what the customers are not saying. You are already listening to what they are saying. To improve customer experience quickly, hear what they are not saying. It wows the customers and gives them the extra connection they love so much.

  3. Kate Nasser, The People Skills Coach™

  4. Think ‘yes’ and ‘how to’ vs. ‘that’s not the way we do it here.’ Customers don’t come to you to follow your process. They come to experience what they want!
  5. Ask how are we doing instead of how did we do! Every moment of customer interaction is a moment to learn and improve. Take the customer’s pulse sooner. Their vital sign is your vital sign.
  6. SHOW customers you care. They cannot observe your intentions. The experience is in the doing. It comes alive with your actions — not in what you are trying to do.
  7. Be very open to feedback. Any time you feel frustrated or annoyed with customer complaints, ask yourself: Would you rather they complain or leave without telling you why? Complaints are a sign of continued interest — the lifeblood of any business.

As a customer, what customer experience improvements do you want to see?


From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
Customer Experience: 24 Tips to Make It Easy & Valuable
Irresistible Customer Experience: What Every Customer Wants
Irresistible Customer Experience: DOs & Don’ts Part II

©2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 
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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Irresistible Customer Experience Loyalty – Do’s & Don’ts Part II

In part one of delivering irresistible customer experience, we focused on what every customer wants. The next step, irresistible customer experience loyalty comes with consistency in being irresistible! And yes, it is doable. Apple, Ritz Carleton, Nordstroms, Zappos, all deliver it through relationships!

Irresistible Customer Experience Loyalty: Image is a Magnet drawing things inward.

Irresistible Customer Experience Loyalty: Do’s & Don’s Part II


Do’s and Don’ts of Irresistible Customer Experience Loyalty – Part II

An irresistible customer experience:

  • Is pleasurable.
  • Makes customers feel wanted.
  • Gives customers something they really want.
  • Surprises customers with something positive that they didn’t even know we wanted.
  • Gets better and better each time.
  • Reawakens pleasant feelings they had before.
  • Prevents or relieves difficulty or pain.
  • Elevates customers in some way and puts them in a positive light.

DOs/Don’ts:

  1. Greet customers w/ zeal and focus. Don’t use robotic greetings that seem disinterested.
  2. Show individual interest in them. Don’t queue them up like transactions.
  3. Design online and mobile interaction from the customer perspective. Get their feedback and make changes! Give your employees access to the same views to easily assist customers who call. Don’t let the silos in your company sour the customer experience.
  4. Embrace negative feedback w/ empathy and resolutions. Don’t defend with explanations and excuses. Tell the customer why the experience doesn’t make it better and repels them.
  5. Trust each customer until you have data that says otherwise. Don’t use procedures that treat every customer as a potential criminal. Irresistible customer experience loyalty comes from a trusting relationship!!
  6. Train your employees on how to build relationships & empower them to do it. Don’t reserve this training for just the sales folks. No matter what employee your customer interacts with, that interaction must draw the customer in again and again. It must virtually say “we want you not just your money.”
  7. Be flexible and adaptive. This doesn’t mean offering 100 different options. It means adjusting what you do offer to make the experience irresistible to customers. Don’t allow your metrics to become the culture. Metric-focused organizations slide into a rigid approach in service to the metrics. Serve the customer not the metric. Serve the customer and you’ll meet the metric.

Let’s do a workshop to train, empower, and inspire your employees very soon.


From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
25 Worst Customer Experiences to Avoid Making the Same Mistakes w/ Your Customers
Customer Experience Superstars: Their Celebratory Give & Take!
11 Surefire Beliefs for Superior Customer Experience

©2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Difficult Customer Moments: Free Your Mind!

With more than twenty years of teaching how to handle difficult customer moments, I can attest to one eternal truth:

Both the obstacle and the pathway to handing difficult moments with customers are in the mind — our minds, not theirs.

Difficult Customer Moments: Image is sign that says free your mind now!

Free Your Mind to Deliver Superior Service in Difficult Customer Moments Image by: EnvironmentBlog

Image by: Environmentblog via Creative Commons License

In Difficult Customer Moments: Free Our Minds!

First and most importantly, let’s free our minds of the disdainful phrase — difficult customer — and replace it with the empowering phrase, difficult moment. This changes our outlook from one of resentment and disregard to empowered action. We don’t resent customers and who they are. We work to remedy the difficulty.

Secondly replace our desperate lament “Why Me”, with the mind freeing phrase “What If”.


What If …

  1. The customer has goals we don’t understand yet?
  2. The customer’s personality is different from ours?
  3. There’s an urgency we are not aware of?
  4. The customer has insight beyond ours?
  5. There are cultural differences causing stress?
  6. The customer simply feels confused and worried?
  7. The customer is pressed for time?
  8. Trust is still lacking?

And What If …

  1. We listen carefully to hear what the customer is saying and not saying?
  2. We adapt to the customer’s personality type to build the bond?
  3. We explore to detect the urgent pressure?
  4. We hear the need instead of an attack to learn the bigger picture?
  5. We let the customer set the cultural bent?
  6. We clear confusion to relieve the worry?
  7. We empathize and then get to resolving the issue?
  8. We do everything we can to rebuild trust?

The phrase “What if” lights up the creative parts of our brain freeing us from the emotional trap of defensiveness. When we free our minds of labels and blame, we see and hear invaluable information, alternate views, and previously undetected possibilities.

Open-mindedness transforms the difficult customer moment from heavy burden to superior customer service. Our adaptability and new thinking show the customer our professional care and that echoes throughout the customer’s community.

Action Summary
In difficult customer moments, silently ask yourself these what ifs. This mind freeing approach will:

  • Keep you calm and caring.
  • Stop you from telling the customer “calm down.” (Don’t ever say this!)
  • Tool you with great questions to ask the customer.
  • Improve your listening.
  • Fuel you with ideas on how to resolve the problem.
  • Lift your spirit and sustain your morale.
  • Wow the customer with care and great service recovery.

When have you received great care as a customer when you were upset?


From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
5 Powerful Beliefs & Actions to Win Over Rude or Angry Customers
24 Customer Service Tips to Make it Easy for Customers

©2012-2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

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Engage in people skills learning!

Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience.

I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

Customer Experience Beliefs: 11 to Win Over Customers

If we want our customers to have a superior customer experience, we need to examine our customer experience beliefs. What we think affects what we do. This is true in every aspect of business. With customers, it’s even more important.

Customer Experience Beliefs: Image is the neon sign "belief".

11 Winning Customer Experience Beliefs. Image by Steve Rhodes via Flickr Creative Commons License.

Image by: Steve Rhodes via Flicker Creative Commons License.

11 Surefire Customer Experience Beliefs

  1. Customers cannot observe our intentions. Treat them well.
  2. The customer’s voice echoes forever. Of course they talk about us. What they say is actually up to us.
  3. Persist when you sense potential; shift and innovate when you see futility. Never let frustration with a customer stop you from giving great care and finding a solution!
  4. Make customer experience easy! Count the number of hoops you ask customers to jump through & you’ll find the places they may jump ship! Leave the hoops for basketball.
  5. Courtesy and civility do not undo our authenticity. They allow the customers to easily embrace it. Authenticity is not an excuse for being blunt or rude to customers. A smile can change everything.
  6. A customer’s trust is an invitation for a human bond. Our actions RSVP the truth about our integrity and foretell the customer’s next choice.
  7. There is a difference between service and servitude. The first you choose; the second you don’t. What choice will you make to deliver superior customer experience?
  8. A sincere apology is the quickest way to repave the road of customer trust. Waffling, defending, and delay leaves a trail of mistrust.
  9. Our future is behind every customer. The customer is the heart of our success. Their pulse is our vital sign. It beats for our future. Maintain heart health!
  10. When we hold resentment in our hearts, we deliver far below our capabilities. Learn objective caring to prevent taking customers’ criticisms personally.
  11. Choose to trust until there’s proof to mistrust. Check all your processes, procedures, and touch points. Do they communicate trust or mistrust of the customer? Then ask yourselves, if you were the customers, would you feel welcome?


Are your customer experience beliefs serving or sabotaging superior customer experience? Leaders, do you know what your teams think? Sit with them and ask “What are our customer experience beliefs?” You may be pleasantly surprised or jolted by the silence. In either case, this review is a no cost high return step to superior customer experience!

What winning customer experience beliefs would you add to this list?

From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Post:
5 Powerful Beliefs to Win Over Rude or Angry Customers
Irresistible Customer Experience: What Every Customer Wants

©2012-2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

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Engage in people skills learning! Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience. I invite your questions, share my experience, and welcome your wisdom.

Customer Service: 24 Tips to Make it Easy for Customers


Leaders, does your vision of company success include the phrase easy for customers With so much spent on customer loyalty research, it is surprising to see so little focus put on the basic customer service request — make it easy for me!!


There are some exceptions like Staples Office Supplies who have made Easy their brand. Yet it is not a message you hear from every single business. It should be!


When you give customers value and ease, they have little reason to go to your competitors. Easy and valuable builds loyalty builds because it is hard to leave! Are you ready to move past the customer loyalty research and into the zone of true customer loyalty?


Customer service: Image is button that says "easy".

Customer Service: Customers want it easy & valuable. Image by: Spackletoe




Basic Beliefs You’ll Need

  • The customer is your pathway to success — not your enemy. Trust don’t mistrust.
  • There are things all customers need from you to give you their loyalty: value, ease, positive memory, gratitude.
  • The opposite of easy is difficult not high status. Some businesses believe that complexity makes their brand seem more valuable. Yet the finest hotels and restaurants make customer service easy for the customer not complex and difficult.
  • Making customer service easy costs you little and brings you much.






Easy Customer Service: 24 Things Customers Will Love!

  1. Be attentive. “Stop doing other things while you’re helping me.” Stop texting, stop talking to your coworkers about other things, stop picking up the phone and serving other customers, stop watching the video playing in the room, etc… Be present and attentive in customer service.

  2. Be friendly. Friendly makes it easy and it doesn’t have to delay value. “Smile, be open to questions, show me you care.” It costs nothing and speaks volumes in gratitude.

  3. Be adaptable. “I’m a person. Not a cog in your process wheel.” Strict scripts in customer service make life difficult for the customer. This doesn’t mean you must throw out all processes and let each customer run your company. It does mean your processes must be flexible to make customer service easy for each customer.

  4. Be timely. “if you here I’m urgent, get to the point. If I’m laid back, don’t push me.” There are some cultures where fast is rude because it seems like you don’t value the customer as a person. Other cultures value time and want you to respect it.

  5. Be proactive. “Use your expertise to prevent my problems.” Anticipate customers needs. Not that hard to do if you are listening. So throw away the script, listen to what the customers are saying, and make it easy for them. Anticipation communicates care which breeds loyalty. You may even sell them more as you anticipate their needs!

  6. Be creative. “Do something to help me even when I have an unusual request.” Creative problem solving or creative fun (depending on your product/service) makes life easy for the customer. It also energizes employees’ commitment to your brand and the customers!

  7. Be resilient. “Don’t treat me badly because it’s the end of your shift.” The customer needs care even when you are tired. Be as caring to the customer at the end of your workday as you were to the ones at the beginning. This makes it easy to be loyal to your brand.

  8. Be balanced in a storm. “You’re my lifeboat. Stay calm to ease the storm.” Things happen. Handle them with ease and make customer service easy for the customer. This builds trust and loyalty. Don’t tell the customer to calm down. It makes you look like an uncaring inept control freak.

  9. Be transparent. “Remove my doubt.” Pre-purchase or post purchase, being able to trust your brand makes life easy for the customer! Smoke and mirrors, hidden clauses, and surprises that deny service make it difficult for the customer to stay and easy for them to leave!

  10. Be virtuous. “Show me your brand has integrity.” Make your brand a brand of no excuses! Deliver the fix. Don’t defend the trouble. Make it easy for the customer to trust you! Remember, mistrust is a powerful engine.






  11. Honor privacy. A pharmacist in a well-known nationwide pharmacy said out loud to a packed waiting area, “Miss Debra _______________, where on your body will you be using this special powder for your rash? I have to enter the information in the system.” The patient customer was horrified. She gathered her courage and replied, “Why don’t you tell the whole world?” Was this pharmacist an idiot, an uncaring person, or a techno-focused robot? None of those deliver great service. Speak with people privately and secure their private information.

  12. Honor the customer’s view and knowledge. If the customer feels overrun, it’s not great service. Whether it is a retail customer explaining their situation or a patient explaining their pain, their view matters. Honor them with listening and insightful questions that diagnose not demean.

  13. Honor the customers for choosing your company or professional practice. All the traditional courtesies do this well. Please, thank you, you’re welcome, so glad to see you, thanks for coming back to us — all honor the customers for being your customers.






  14. Stop asking the customer to repeat themselves. “Hear me.” Contact centers are notorious for torturing the customer through repetition — especially when connecting the call to others departments. Stop this madness. Listen, take notes, and be the customer’s advocate! Why would anyone be loyal to a brand that tortures them?

  15. Stop hiding! “What’s your phone number?” If a customer can’t easily find your phone number, they are not likely to give you their loyalty. Even in today’s high tech environment of online service, customers want to know that calling you is an option when needed. If you hide your phone number on your website, your message is “don’t call us”. Hmmm… hardly a strategy for customer loyalty.

  16. Stop the jargon! An airline agent asked the customer: “What’s the fare basis on your ticket?” The customer snapped back: “I don’t know. I don’t speak airline.” Jargon makes life difficult for the customer. It also makes a brand seem full of itself.

  17. Work as a team. “I don’t care that it’s not your department!” Silos, personality conflicts, turf wars in companies are the opposite of easy customer service. It makes life difficult for customers and once again tells them you don’t care enough to work as a team.






  18. Welcome the customers’ questions. Questions are a sign of interest. Don’t misconstrue them to be questioning your authority. Build loyalty — don’t expect blind trust. The healthcare community seems to struggle with this. They send the message “ask questions and be active in your healthcare” yet they get impatient when patients ask questions. Remember, customers are easier to deal with when you make it easy for them to build trust in you.

  19. Welcome the customers’ view of customer service. Hotels that have a true customer satisfaction policy build loyalty. Hotels that rigidly define what they think is great customer service lose out. To some customers, safety is absolutely #1. To others, it’s access to the internet. To others, it’s a firm bed. Personalize customer service and you will see customers return.

  20. Welcome the customers’ real feedback. Does your customer feedback survey give customers opportunity to tell you in words what they think and what they would like next time? Having a voice makes it easy for them to come back to you. If you have primarily a numbers based survey, you are telling them you care only about the overall ranking — not what they think.

  21. Satisfy customers before they complain. Customers don’t like to become angry. They want things to be easy and easily addressed. Let them know upfront you will help them. BAM! Easy. Rebuild the trust.

  22. Hire people who like to serve. Yes, they do exist. Then train them, empower them, support them. It’s easy for employees to satisfy customers when leaders aren’t using the reps to limit service to the customers!



  23. Be grateful. Every word you speak, every action you take must tell each customer: “You matter individually.” This makes it easy to come back to you. What human doesn’t want to be valued? Even those that play it kool and claim they don’t care about gratitude, actually love it.

  24. Deliver on the most basic human need — love. Customer loyalty is pretty simple. If you want customers to love your brand, love your customers!


Make it easy for customers! Appreciate them, their time and value to your company. They are not numbers, demographic segments, dutiful servants, idiots waiting for your wisdom, nor puppets for profit.


Respect. them. Care for them. Each — and every one of them!




What tips would you add?



From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Grateful for image by: Spackletoe via Flickr Creative Commons License.


Related posts:
Irresistible Customer Experience: What Every Customer Wants!
Super Customer Experience: Feelings Aren’t Random
Inside Customer Service Video Series: Kate Nasser
10 Winning Beliefs for Super Customer Experience

©2013-2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

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Engage in people skills learning! Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience. I invite your questions, share my experience, and welcome your wisdom.

Business Leadership: Do You Have a Culture of Customer Advocacy?

If a customer asked you right now — who is my advocate — what would you say? The consumer protection agency? The better business bureau? Or everyone in this company!

Business Leadership: Image is two hands joined.

Business Leadership: Who Are Your Customers’ Advocates? Image by Craig Sunter via Flickr Creative Commons License.

Image by Craig Sunter via Flickr Creative Commons License.

Or would you hesitate? Would you start thinking of which department handles angry customers?

If a customer asks one of your employees — who is my advocate — will they be stumped by the question?

If you and your teams wouldn’t all respond “we are”, it’s time to ask yourselves …

Do we really have a culture of customer advocacy?


To customers, the answer is either yes or no — not halfway or maybe.

Business Leadership: Without Customer Advocacy

When customers ask, “who is my advocate”, the only answer that earns you their trust is … “all of us.” Else at some point, the customers will experience:

  • The Great Runaround.

    Whether it’s in a small professional practice, a mid-size business, or a large corporation, the customers will feel like hockey pucks at some point as you and your teams pass them around. Meanwhile the pucks (your customers) will look around for a company that advocates for them instead of playing with them.

  • The Tug-of-War.

    When you specify departments or individuals as customer advocates, you set up customer interaction as a tug-of-war. It tells the customer you want to contain what you offer them. The customers must tug and tug to get what they want.

  • The Last Resort.

    If your business leadership isn’t customer advocacy, the culture is “catch the customers just before they leave.” Yet, your retention efforts are late. By then, the customers are fed up and no longer trust you. They feel unappreciated. They have endured too much disdain, frustration, and pain to still care.

Business Leadership Customer Loyalty: Image is a saying.

Business Leadership for Customer Loyalty: Image by Lessons Learned in Life.



Business leadership without customer advocacy comes across as manipulative and greedy. It mistrusts customers in the fear they will drain profits. It isolates their requests to certain departments in response to this fear. This toxic vibe is not a customer retention strategy.



Long term success in business is achieved through and with the customers. Let your message to customers be: We exist because of you!

Have each and every customer saying, “This company makes life easy. They are reasonable and professional. They have great products and services at a fair price and I have no need to leave.”

Build a culture of customer advocacy. Empower every employee to be a customer advocate. Seek and destroy all silos, tugs-of-war, runarounds, and mistrust. That’s smart business leadership that creates customer loyalty.

What businesses have impressed you in this way? Give them a shout-out here!


From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
Business Leadership: The True Cost of Fake Empowerment on Customer Experience
Business Leadership: Win Customer Loyalty on the Move!
Customer Service is Head & Shoulders Above When You’ve Got Their Back

©2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, delivering the ultimate customer service experience, employee engagement, and teamwork. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

PS-EnergyBar-LogoJoin me through these social channels

Engage in people skills learning! Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience. I invite your questions, share my experience, and welcome your wisdom.

Ersatz Empowerment: Customers See Through to the Truth About Your Brand

Ersatz Empowerment: Image is Empty Panel w/ Magicians

Ersatz Empowerment: True Cost to Customer Experience. Image by Wonderlane via Flickr.

Image by Wonderlane via Flickr Creative Commons License.

Study after study shows that employee empowerment is essential for superior customer experience.  Complex layers of approvals and silos of solution teams create more than delays. They create breeches of customer trust.

Yet despite the research, leaders still engage in ersatz empowerment that falls short of what’s needed to create superior customer experience.

Ersatz empowerment includes:

  • Telling employees they are empowered yet not tooling them with information or technology to act empowered.  What does the customer actually experience? Holes and gaps and a vacuum of trust.  This lip service to empowerment is not half-way empowerment. It’s ersatz empowerment. It’s zero empowerment. It’s fake and customers can see through it.
  • Onboarding employees with procedures without orientation about the organization’s customer service culture.  Procedures alone do not empower and they don’t create superior customer service experience. Big picture awareness, knowledge of existing customers, and understanding how and when exceptions are made empowers employees to deliver superior customer experience.
  • Leaving silos in place that make front line empowerment impossible.  It takes cross teambuilding to break down silos. Front liners can’t do it alone. Without leaders changing the culture, you have ersatz empowerment at the front line that fills the customer with mistrust about your brand.
  • Believing that customer service skills are inborn.  They aren’t in most people. Customer service training is a vital mechanism for empowerment.  It empowers the employee with professional skills to step outside of their own perspective and into the customers’ mindsets. It gives them essential ways to build a thick skin and a warm heart for difficult moments.  It reduces the number of times they must escalate incidents to management.  This is true empowerment.These are trust building moments with customers and they make or break superior customer experience.

So what’s the true cost of ersatz empowerment to customer experience?

It’s more than just delays to resolving customer issues.  It’s more than just customer frustration.

The true cost of ersatz empowerment is loss of customer trust.  Customers translate all of the holes, gaps, delays, and frustration to one powerful feeling:

You don’t care therefore I don’t trust you.

This is a very avoidable catastrophe.  Create a culture of customer service excellence with truly empowered employees.  Give them training, tools, big picture awareness, knowledge of customers, and collaborative engagement. 

Replace fake ersatz empowerment with a trust building organization that will outstrip the competition and sustain itself for decades to come.

I’m here to help you! Let’s talk soon about the steps to empowering your customer service and customer experience teams.

From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
True Customer Experience Leadership: Breed Initiative Beyond Procedures
Customer Experience Vibe: Is Yours Generous Or Greedy?

©2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

PS-EnergyBar-LogoJoin me through these social channels

Engage in people skills learning! Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience. I invite your questions, share my experience, and welcome your wisdom.

Customer Experience Vibe: Do Customers See You as Generous or Greedy?

Customer Experience Vibe: Image is a Gift Box With Gold Bow

Customer Experience Vibe: Generous or Greedy? Image by SalFalco via Flickr.

Image by: SalFalco via Flickr Creative Commons License.

Everyone knows companies are in business to make money. Yet if customers feel that is the customer experience vibe of your company, you lose. Customers can sense greed and it repulses them. 

But there is good news!


Customer Experience Vibe: Generous Not Greedy

Generosity is a giving attitude. It’s a focus on others’ needs — in this case those of the customers. A generous customer experience vibe says to customers, it’s “non-stop you” — to borrow a tagline from Lufthansa Airlines.

Generosity doesn’t mean giving away the profits. It doesn’t require deep discounts. There is significant research to show that people will actually pay more for a product or service, when the customer experience is great.

Create a generous customer experience vibe. It’s irresistible!

  • Great listening feels generous. Telling feels greedy as it seizes control of the moment. Great listening invites others’ thoughts. It is the generosity of an open-mind. It is a magnetic customer experience vibe that draws people back to you. Listen generously.
  • Flexibility feels generous. Rigidity feels greedy. One of the classic customer service training videos, Give ’em a Pickle, tells the story of entrepreneur and restaurant owner Bob Farrell who realized that giving an extra pickle could secure customer loyalty. Just one extra pickle when the customer requested it created a generous customer experience vibe. Find ways to be flexible with customers!
  • Clarity feels generous. Smoke screens feel greedy. It gives information that feeds decisions and resolves problems. This builds trust and brings customers back. Conversely, fast talking sales reps like some car dealers I recently met, seem greedy as they withhold information and create confusion. Telephone menus (VRUs) that spin people around trying to guess the right option, seem like greedy robots that suck up customers’ time while lowering companies’ costs. Be generous. Be clear!
  • Win/win collaboration feels generous. Win/lose feels greedy. When you create the customer experience vibe of “we win when you win”, customers come back for more. When customers feel a power struggle between them and you, they move on.
  • Giving words feel generous; selling words feel greedy.

    I’ll never forget the day I purchased some cosmetics in a large well known beauty store. The sales rep was helpful and I bought what I went in for and two more items. Then the manager said to the sales rep, “nice up-selling.” This remark turned it from a positive customer experience vibe to a feeling of greedy manipulation. I never went back. Customers don’t like to be sold; but they love to buy. ~Jeffrey Gitomer

  • Respecting customers’ preferences feels generous; being handled feels greedy.

    I had an appointment with my dental hygienist and dentist for a regular cleaning and checkup. When I showed up, the hygienist led me inside, sat me in the chair, and then told me that my dentist wasn’t there that day. I could have the other dentist give me a checkup or skip it. How greedy! They decided what my options were to favor their hygienist’s schedule. They should have called me to let me know my dentist wouldn’t be there and ask me if I would like to reschedule or come at least for the cleaning. Professional service is about serving people not manipulating customers to secure revenue.



As a customer, what generous or greedy customer experience have you had?

From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
Courtesy Checklist: 10 Superior Ways to Succeed With Customers
10 Winning Beliefs for Superior Customer Experience
Customer Experience People Skills: 5 Needless Costly Mistakes

©2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

PS-EnergyBar-LogoJoin me through these social channels

Engage in people skills learning! Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience. I invite your questions, share my experience, and welcome your wisdom.

Service Recovery, Goes Far Beyond Problem Solving!

Customers hope for no problems. Yet problems arise. Nothing is perfect. When they do, customer service recovery is the hot landing zone for success.

To meet customers’ expectations in that zone, we must know what customer service recovery is and build a culture including everyone — not just the front line. Some leaders define service recovery as “resolve the problem”. They apply great resources to it. They are stunned when customers leave despite the problem resolution. They wonder what customer expectations they missed.

Customer Service Recovery: Image are lights of airplane landing.

Customer Service Recovery Landing Zone for Success. Image by: Echo9er

Image by Echo9er via Flickr Creative Commons License.

Service Recovery Requires Far More Than Problem Solving

Here’s what these leaders missed in defining and delivering service recovery. In addition to solving the problem, we must …

  1. Illustrate Commitment.

    When customers experience trouble, our every move has to show total commitment to them. Ask yourself: What are we committed to? Standard procedures and processes? Organizational structure? Or the customers’ success?

    Good sense service recovery: Show commitment to the customers. Give them attention and make it easy for them! In the hot zone, replace routine everyday procedures with full focus on the customers as well as their problems. All the problem solving behind the scenes won’t rebuild trust if we ignore the customers and inflict more pain along the way.

  2. Work With Credibility.

    Leaders, credibility hinges on ownership and empowerment. Committed empowered team members with customer service people skills can deliver excellent service recovery. Non-empowered team members will fall short. Why?

    Because they can’t convince customers that the organization is owning the problem. They will always seem like smiling gatekeepers not capable customer advocates. During service recovery, this inflames the situation. Customers believe no one cares and nobody is doing anything. They leave with frustration and bad memories.

    Good sense service recovery: Empower team members with information. Give them permission to work across departments for credible service recovery. Else customers believe we care more about our company’s structure than we do them. Why should they return and be loyal?

  3. Collaborate and Team Up.

    If your business is comprised of structured silos, collaboration and teamwork can be the weak spot in service recovery. You can’t just give permission to an employee to work with another team. The other teams must welcome it and collaborate too.

    Good sense service recovery: If the top leader has asked you to lead service recovery improvements for the organization, engage your management and leadership peers. Work together to identify all teamwork obstacles to service recovery. Their teams must all deliver service recovery. These leaders and managers must help craft it.

    If your peers resist, it can be a sign that your organization’s commitment to service recovery is painfully weak. Rigid managers who protect their domain are placing internal politics ahead of customer well-being and the company’s success.

  4. Communicate Throughout the Process.

    Lack of information and sparse communication kill service recovery. Think of the pain it inflicts on customers. They can’t move on to achieve their goals. They feel helpless, incapable, and even panicky and desperate. It puts them on hold completely. Many think that not knowing is the worst. They see it as the height of selfish uncaring behavior.

    Good sense service recovery: There is no excuse for lack of communication. Keep customers informed throughout the process to show them you are owning the problem and working on it. If you have a resolution plan in place to solve some of the bigger problems, communicate it. Solving the problem is not enough.

  5. Show We Care.

    How we communicate makes all the difference. Our words and tone of voice either speak our commitment or show we don’t care.

    Good sense service recovery: Provide customer service people skills training. It turns everyday communication into professional service recovery skill. Deliver it to all teams not just the front line. How teams speak to each other affects the total effort and the service results. It is the difference between a customer centric culture and a non-empowered front line.



Important Questions from Leaders

In the 25 years I have been consulting and training on service recovery, leaders most often ask:

  • Must we do years of work to establish the customer centric culture before we train our teams on service recovery people skills? Answer: You can do it simultaneously. Caring communication is so important that the sooner you do it, the less pain you inflict on customers. The training also helps to create the customer centric culture although training alone can’t do it.
  • How do we explain to non-customer facing teams the value of service recovery skills training? Stress that how we think drives our behavior. Service recovery people skills training focuses on mindset, teamwork, and how to communicate with each other — not just with customers.
  • How can we ensure team members use what they learn? In the training, use customer situations that actually occur in your company. Engage the team members in the training; don’t just lecture and tell. Model the behavior yourselves. Lastly, ask the team to come up with ways to keep the learning alive. Will they make reminder cards? Will they start each day with one tip from the training? Will they share lessons learned each day? There are many ways. Let them wow themselves, you, and of course the customers!

What service recovery questions do you have or tips would you like to share?


We can make service recovery great and easy!

From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
Leaders, Can Your Teams Ace This Service Recovery Moment?
Customer Service Recovery, Use People Skills to Deliver vs Defend

©2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com for permission and guidelines. Thank you for respecting intellectual capital.


Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

 

 

PS-EnergyBar-LogoJoin me through these social channels

Engage in people skills learning! Let’s turn interaction obstacles into business success in leadership, teamwork, and customer service experience. I invite your questions, share my experience, and welcome your wisdom.

Super Customer Experience: The Warm Quick Wins


Customer experience professionals study the complex structures, channels, and data to improve customer experience.  Important work to be sure.  


My work in super customer experience brings the research to life in everyday ways.  Despite how customers differ, there are no cost improvements you can make right now to deliver super customer experience to everyone!



Super Customer Experience: Image is gold key w/ service word.

Super Customer Experience: Immediate No Cost Improvements Image licensed from Istock.com.


Image licensed from Istock.com

Super Customer Experience: 5 Immediate No Cost Improvements

Whether you are a global corporation, a hot new start-up, an infrastructure service group, a mid-size enterprise or a small business, customer experience happens in a moment and you can ensure those moments are easy and memorable!

  1. Speak clearly! Yes this simple no cost step reduces stress, inspires attention, and builds loyalty bonds. Whether it’s the words you use, the tone of voice, the web site verbiage, the written chat exchanges, or the quality of the phone line, it delivers super customer experience! If the customer ends up thinking or saying, huh … what, it’s time to revamp how you communicate. Get rid of jargon. Think customer not procedures.

  2. Think one! One customer at a time. One company delivering super customer experience. How? Empower all who interface with the customers to think and act as the one representative of the company. Finally, forever, get rid of silos! Silos can be organizational structure or even individuals who don’t talk to each other. Either way, seamless teamwork is a no cost fix that delivers super customer experience.


  3. Be complete! Half-truths, incomplete explanations, different answers from different employees, all of this undermines super customer experience. It breeds customer mistrust and disrespect. It delays the WOW. It is frustrating and negatively memorable. For no cost, you can deliver super customer experience by being complete when speaking with the customer.

  4. Think easy and even fun! Look at every aspect of customer interaction and ask, is it easy and fun for the customer? The places where it isn’t, you have most likely reverted to an internal focus, a procedural prominence, or manipulation to get them to buy more. For no cost, you can convert all this to super customer experience!


  5. Love the customers or leave the business. Hire employees who really like being in service to others. They exist. They sustain the customers, each other, morale, and the business! All the other applicants who see customer service purely as a stepping stone to a career will never deliver super customer experience. Why hire them?

    Example: I recently heard a discussion at the next table in a Panera Bread. The young woman told her mentor, “I’m a people person. Yet all I did in the customer service department was listen to angry people complain. I want to work with nice people!” She’s not really a people person. She wants people to serve her needs. So beware of the phrase “I’m a people person” in interviews. Find out if they want to be in service to others! They will deliver super customer experience.



Immediate no cost improvements for super customer experience make a difference. They are the actions that communicate your mission of customer care. They tell the customers: We want you and we want you back!

Never ever underestimate the value of making life easy and even fun for the customer to get them back. When the product or service you sell hits the mark and the interaction to get it and use it is easy, customers have no need to look elsewhere.

Would you like to add 5 more no cost improvements to this list? Let’s hear your experience!!


From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related posts:
Super Customer Experience: Remove the Never Ever Rules
Customer Service: 24 Tips to Make It Easy for Customers
Super Customer Experience: Customers Feelings Aren’t Random!

©2013 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

Customer experience leaders — customer experience even in large volume is about the ultimate positive moment for each customer. Even in the face of high volume delivery challenges, super customer experience is about individual customer satisfaction and success.

When you believe and act as if customer experience is mostly about the collective picture, the individual customers become nameless and faceless. The customers feel like they’re in a cattle call — to borrow an expression from the theatre world!

Customer experience leaders: Image is cattle call audition

Customer Experience Leaders: Are You Leading Cattle Call? Image by: itselea

Image of cattle call audition by itselea via Flickr Creative Commons License.

Customer Experience Leaders: Are You Leading a Cattle Call?

Here are true customer stories of the cattle call effect and an easy fix for each!



From Nameless to Human

When Alex received her flood insurance renewal notice, it arrived with a confusing letter about rate increases. She called for clarification, gave her name and how long she had been a customer. The insurance rep replied: “Ma’am there have been rate increases ….and so ma’am there’s nothing we can do.”

Alex replied, “I mentioned my name is Alex. I’ve been your customer for 15 years. Will you please use my name and treat me as your customer? And by the way I am not debating the rate increase I am just asking for clarification.”

Cattle call effect: High.

Customer experience score: Low.

Easy Fix: Address customers by name!



From Narcissism to Customer Focus

When the mortgage company holding Pat’s mortgage was bought out by a larger one, Pat received notice of the change. A mortgage payment was coming due and he had a question about where to send the payment. When Pat called, the rep repeatedly mentioned paying online or using a credit card over the phone.

Pat mentioned that he prefers to pay by check and just needs the address. The rep again mentioned online payment or credit card. Pat became annoyed and said: “I pay my own way — by check. Do you have an option to receive payment by check? Else I will move my mortgage even if it means refinancing through another company.” Rep then gave Pat the address to pay by check.

In this example, the mortgage company wanted Pat to do what was good for them not him.

Cattle call effect: High.

Customer experience score: Low.

Easy Fix: If you have different payment options, offer them for the customer’s choice and satisfaction. Company narcissism is not a success strategy for customer experience!



From Input to Output

Every year Sally goes to the same mammography center for her yearly mammogram. She is an educated health care consumer and always keeps copies of her test results for her records. She returned for her yearly mammogram and once again asked for copies of her films. The technician replied: “We’ve gone digital and everything is stored on the system now.”

Sally replied: “I would like copies for my records. Is it possible?” The technician replied, “Yes it’s possible but why would you want that? We store them on the system. Are you going to a breast specialist ….blah blah blah.”

Annoyed, Sally replied again: “I like to keep copies for my records. When can I have the films?” The technician finally told her that they would prepare them and call her w/i one week for pickup.

Cattle call effect: High.

Customer experience score: Low.

Easy Fix: Listen to the customer’s request and respond from there. In this case the technician was thinking not from the customer input but from their standard process. Better to go from customer input to output than from standard process to a cattle call response.



Large organizations do not have to deliver impersonal cattle call customer experience. Brands have proven for years that they can win the hearts and loyalty of their customers when they focus on the customers.

Customer Experience Leaders: Image is little cattle figures lined up.

Customer Experience Leaders: Don’t Lead a Cattle Call! Image by:Arse_shoots.


Customer Experience; Image are smiley faces w/ one different color.

Customer Experience: Each Customer Is Unique! Image by:SeanbJack

Go from cattle call to WOW

with individual care and people skills in every aspect of the customer experience.

Image of cattle call by Arse_Shoots via Flickr Creative Commons License.

From my professional experience to your success,
Kate Nasser, The People-Skills Coach™

Other helpful customer experience posts:
Super Customer Experience: Like a Shiny New Car!
Customer Experience: Loyalty Through Narcissism?
Customer Experience: People Skills for Profitable Connection

©2013 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@katenasser.com. Thank you for respecting intellectual capital.


Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.

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