geographic diversity

National Customer Service Week 2010 is coming to an end yet the endless demand for superior customer service lives on.  I continue to learn and build my expertise even after 20 years of working with customers across multiple industries.  To honor all who work with customers, I share the following insights to retool, refuel, and revive your spirit even on the toughest day.  I believe you will find inspiration in them for training the best technical support analysts and customer service reps.

In business you get what you want by giving other people what they want. ~ALICE MACDOUGALL

Inspiration for Training the Best

  1. Procedures and protocols can block listening. Life is not a protocol. Business is not a protocol. Customers don’t fit into protocols; they build our business. Listen and adapt to them!

  2. Compete against yesterday’s high point — not against each other. Some team members are motivated by competition. Replace competition between team members with competition against yesterday’s best service. Beat that everyday and watch service and teamwork soar.

  3. Impact beats intention. A Twitter colleague and employee engagement expert, Ava Diamond, wrote that intent does not equal impact. In customer service, I go further and say impact beats intent. Your words and actions must have a positive impact! Your intentions are of little value when the impact of your words was negative.

  4. An authentic smile changes everything. Yes, customers can tell when you authentically care and the smile (in person, on the phone, in online chat) is the window to that caring.

  5. Being positive to thorny customers does not teach them to be ruder next time. A technical support analyst asked me “Why does a difficult customer deserve to be treated well when s/he is acting badly? Read the answers here … 5 Things to Think With Difficult & Rude Customers.

  6. Empathize before you analyze. Verbalizing empathy and commitment to the customer paves a smoother road to problem solving.

  7. Kindness Transcends Constraints. A blog post by The Knowledge Bishop reminds all that kindness to the customer keeps the loyalty bond alive while you work to solve the customer’s problem.

  8. Scripts are a monologue. The best customer service is a dialogue.

  9. Personalize and localize for legendary service. When a customer gives you her/his name, use it when speaking to them. Else you are treating them like a data point. Secondly, learn, understand, and adapt to a customer’s culture. Here’s one positive step in that direction: Regional Differences in American Customers – What They Expect!

What would be your #10 for this list? It could be your original thought or a favorite quote. Leaders, share this list with your team as an inspirational exercise and have them create #10!


Kate Nasser, The People-Skills Coach and customer service guru, continues on in her 21st year of inspiring teams in customer service and sales to transform their daily work to a constant celebration of success with customers. Her workshop Delivering the Ultimate Customer Experience is one you won’t want to miss!

On the Road Again: New Journey w/Each Customer’s Request

You have heard them many times – customer service reps that sound scripted and robotic.  Do they impress you?  I doubt it.  In all my customer service consulting work, I have yet to hear a single customer tell me they prefer it. 

Does hearing a script make you feel confident?  No.  Quite the opposite.  If a rep doesn’t sound like a thought-filled caring professional then you wonder what s/he can possibly do for you.  Scripts make companies feel secure that they are controlling the message the customers receive.  Yet each customer wants to feel the service rep is focusing just on them.  The more scripted the customer service seems, the less caring it appears.

Some skeptics shoot back with customer service reps don’t get paid enough to be caring and thought-filled.  My answer to the skeptics:  Inspire and train reps to do an excellent job.  Your customers will reward your company.

 

Finding the Balance.   Give customer service reps the components to cover: in the greeting, for meeting the request, and in the closing and follow-up.  Train and coach them to find the balance on how to deliver all of this without scripting.  The return on the company’s investment is the ultimate customer experience delivered to each customer every single time. 

 

Delivering Consistent Quality Customer Service in Diverse World.  The challenge of excellence is consistency — consistent high quality not repetitious and scripted.  The key to achieving this in a diverse world is to adapt!  Sounds like an oxymoron?  Consistency in customer service does not mean saying the same words to every customer.  Right here in various regions of the USA, there are different expectations of great customer service.  Things you would say in NYC you might not say to someone in Texas or in the Midwest.  Moreover, different cultures vary in their customer service expectations.  To deliver the ultimate customer experience, you must deliver your message in culturally acceptable way.  Listen to  more key concepts on this topic in video footage on this site http://katenasser.com/category/video.

 

(You are welcome to share the text in this blog with other people, on other blogs, on other website, and in articles.  I ask only that you credit me as the source with URL link www.smartpeopleskills.com to continue sharing.)

 

I am interested in your customer service stories.  I am especially interested in any geographic or cultural differences you see as important in delivering great customer service.  Please post in the comment section below.  Many thanks!

  

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Kate Nasser, The People-Skills Coach

Training and Keynotes for Customer Service, Teamwork, Thriving in Change

908.595.1515 (USA)

Thanks for 20 years and counting …

MA Organizational Psychology

Continuous Learner

Do your customer service and sales teams truly have a passion for serving customers that produces memorable moments and customer loyalty?

In this keynote presentation, I take all your sales and customer service teams On the Road Again to discover The Geography of Customer Service.  America is a very diverse country and even Americans are not aware of the differences in customer service expectations between North, South, East, West, and Midwest. Understanding these differences and adapting your professional soft skills to map to the customers’ expectations produces success and customer loyalty.

To book Kate Nasser, The People-Skills Coach, for your next keynote on professional soft skills for customer service and sales, call or email her directly. Contact info is on this website.  Feel free to leave your comments about this footage in the comments section below.


Keynote delivered at the 10th Annual Signature Customer Service Conference in America. Footage shot by Cid Hunter, www.itvproductions.com, Los Angeles, CA.