KateNasser.com

The Customer Experience ViewMaster!

Leaders, if your teams were to read this caption — Leaders, Foresee & Reduce the Burden of Needy Customers — whose burden would they think of? Theirs or the customers?

The answer will show you the state of your current customer experience culture. If they think of the customers’ burden, you are in a good zone. If they think of their own burden first, you have miles to go in building a super customer experience culture.

Image by: AndyMiah via Creative Commons License

Customer Experience Culture

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Needy customers are the only type of customers!

Un-needy prospects are of little value to our organization.

If they don’t need our products and services, they don’t need us.

It’s time to build your team’s desire to foresee and reduce the customers’ burden.

Help them to see the burden of uncertainty that every customer bears and how they can reduce it!


The 21 Customer Burdens (of Uncertainty)

1. Can I trust this company with my needs?
2. Will they fully understand my needs?
3. Do they care about my needs?
4. How well do they work together or will I have to run between them to get what I want?
5. Will I understand them and how to easily use their product/service?
6. How well will they deliver on my needs?
7. Will they treat me well — even when it doesn’t serve their profits?
8. How much will their mistakes cost me? In time, money, reputation, lost revenue?
9. What positive effect will they have on my life or business?
10. How easy will it be to use their product or service?
11. What if we disagree? How will they handle it?
12. Will the interaction be stressful or positive?
13. Are they capable of giving me a super customer experience?
14. What assumptions are they making? What do the expect of me?
15. What don’t they care about — despite their promises?
16. How will they treat me after the sale?
17. Will I regret picking their product or service?
18. What happens to me if I do regret picking them?
19. How will a bad decision impact my career, my life, my business, my customers?
20. Will I like their product, service, and dealing with them?
21. Should I trust this company?

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The customers’ burden of uncertainty takes them away from you.

Take the burden of uncertainty away from them and build your success with their trust in you.

When I go into companies to build a super customer experience culture, I often see that the leaders are aware of these customer burdens – the teams aren’t.

Teach every team in your company to foresee these burdens and reduce them through product and service design, positive selling and trust-based customer service.

It delivers a super customer experience with great success and best results for your business.

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Is there a #22 for the list above? What other customer burdens will you reduce?

From professional experience to your success,
Kate Nasser, The People-Skills Coach™

Related Post: Super Customer Experience: Be Plentiful & Ready

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

Customer experience surveys have been standard procedure for most businesses and corporations for many years. The delivery mechanism and the assessment of answers have gone high tech.

Yet there is one super opportunity to improve every customer experience survey and it requires a double vision.

We generally think of the customer experience survey as a way to understand our customers. Yet the survey itself also speaks volumes to our customers about our customer service and experience philosophy.

We think about what our customers are telling us. That’s good! Yet what is our customer experience survey telling our customers about us?

The quick answer might be that we care enough to ask their opinions. OK, that’s a start.  Yet do we really ask their opinions?

Does the typical customer experience survey ask for true opinions for improvement or mostly for votes?  There are the comment sections yet do customers receive a timely response? Do comments turn into corrective action?

Social media has become the venue for customers to get a response.  It begs the question, why haven’t customer experience surveys played the same role? As a customer, I fill out many surveys with concrete suggestions. I never hear anything back nor see results from my survey energy.  What has been your experience as a customer?

Does the customer experience survey measure what we in business care about or what our customers care about?

Or do the primarily structured survey questions broadcast that we think we know what’s most important? When we don’t respond to suggestions, does it say we don’t care? Or worse, that customers have to complain in public via social media to get a timely response?

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Super Opportunity for the Customer Experience Survey
Acknowledge that the survey markets our customer experience philosophy and make every survey a two-way street.

1. Ask: What do you think of this customer experience survey?
2. Ask: Does it reflect what’s important to you?
3. Ask: What would you add to this survey? What would you eliminate?
4. Ask: What would make it easier to complete this survey?
5. Invite customers to help redesign the customer experience survey.
6. Connect the experience dots: Have social media teams review and respond to customer experience surveys A customer shouldn’t have to complain — and in public no less — to get our attention. If we respond to suggestions before the complaint, it says we truly care.




EXAMPLES

Lengthy hotel surveys ask many voting style questions in multiple categories yet often do not ask questions that relate to special needs.
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They ask much about the appearance of the lobby yet nothing about the comfort of the desk chair in the room where customers spend time working on their laptops.

Retail exchange forms with online clothing purchases ask the reason code for the return. Many of the reasons are valuable to improving future buying experience.
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The one blatantly missing is: “I don’t like how the garment looks on me.” If online retail wants to create the true clothing buying experience, this addition would speak volumes. Else this customer experience survey says, we don’t care about the bigger picture of how you look.

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We can reinvent the customer experience survey to produce more than a metric based scorecard. We can have it reflect an open door that truly welcomes, listens to, and responds to customers’ feedback in a timely manner.

We can even have it be the vehicle of valuable dialogue, two-way understanding, and trusted exchange that builds long term loyalty.

Are you ready to review your customer experience survey? I’m ready to help you with objective insight.

From professional experience to your success,
Kate Nasser, The People-Skills Coach™


Related Posts:
Customer Experience Super Blooms When We Flex.
The Best Customer Experience: Customers & Us in Harmony

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please first email info@katenasser.com for terms of use. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers coaching, consulting, training, and keynotes on customer service, customer experience, teamwork, and leading change. She turns interaction obstacles into business success. See this site for workshop outlines, keynote footage, and customer results.

As I spend more time online for blogging, for business, and for personal purchases, I am struck by how many websites show no customer focus.

They show selfishness, desperation, and an insatiable craving for market research data.

It’s as if these websites have one people-skills message:

We are selfish!

Would you stand in front of a customer and say that to deliver an oustanding customer experience?

Pop-up ads at the very beginning, hidden contact information, squeeze pages that immediately ask for name and email, surveys that interrupt — all break 3 important rules of outstanding customer service experience:

1. Make it easy for the customer to find what they want and to contact you.
2. Listen and help before asking the customer to help you.
3. Deliver value to capture loyalty; don’t desperately capture the customer.

It reminds me of an in-person experience I had at a L’Occitane store.

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I walked in and picked up the exact moisturizer I always used. I went to the checkout and the sales associate asked me if I needed anything else. I quickly said “no thanks and I’m in a hurry” and handed her my credit card. She held it in one hand and then picked up another product to upsell me. And then another all while holding my credit card hostage!

When I asked for my credit card back, she suddenly rang up my one purchase. I never went back and stopped using their products. Out of curiosity, I just checked their website and guess what — a pop-up squeeze page appeared right away.

I clicked twice to exit.  I don’t pay to be trapped.

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Companies that think customers owe them information before buying, have the customer service experience backwards.  Perhaps if they experience a reversal of fortune, they will reverse course and deliver value to capture customer loyalty.


Every website has a people-skills message and a personality. What is your website’s message? Is it selfish or giving? Does it capture the customer’s attention with content and value or does it just try to capture the customer?


From my professional experience to your success,
Kate Nasser, The People-Skills Coach™


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, delivers consulting, training, DVDs, and keynotes on customer service and teamwork, turning interaction obstacles into business successs. See this site for workshop outlines, keynote footage, and customer results.

Book Review

What must a creative person do to turn their creativity into profit — in a society that sees it as illogical?  Western culture and business teach, emphasize, and laud left brain thinking. Yet creativity, thinking more from the right brain, leads to innovation which keeps business fresh and forward.

Graphics artist and entrepreneur, Kimb Tiboni, tells you exactly how to do it. In Illogical Success she chronicles her living memoir of building a business from creativity.

This engaging book is more than a “how to” for hopeful entrepreneurs. Illogical Success will liberate anyone from the myth that planning and traditional logic is the only path to success.

As The People-Skills Coach™, I was drawn to Kimb’s business by her innate understanding of people and the people-skills approach to business success. I knew within 30 seconds the first time I spoke with her that she understood the essence of customer.

Her right brain ability to think and process context, emotion, shading, and estimation is applied to both artistic creation and interaction with customers. For artistic entrepreneurs, this is success.

Illogical Success Highlights

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Keep your sensors in the on position. Opportunities come not from your plan but from keen awareness and great interaction.

Overcome the limits that left brain thinkers gave you as a child and use your creativity for artistry and business. Tap your creativity don’t trap it.

Pamper your patience to create your artistry for left-brain customers!

Manage your ego with steel toe designer boots when customers are not happy.

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Illogical Success will appeal to diverse audiences.

It delivers inspiration, support and how to’s for parents who want to better guide their creative teenagers, for cutting edge educators who want proof that a creative path is not folly, and of course for budding artists who want to build and handle their own business instead of hiring a handler.

Whether you buy this book for yourself or as a holiday gift for creatives you know, it will create a new path and a new mark on life.

From my experience to your success,
Kate Nasser,The People-Skills Coach™



Related Post: Art Institute of Vancouver – Are You Right for Creativity?

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Kate Nasser,The People-Skills Coach™, delivers workshops, consulting, keynotes, and DVDs for customer service, teamwork, and leading change. She turns interaction obstacles into business success. See this site for more information and customer results.

There is a hidden opportunity for a competitive edge in the wireless service market. Have your call center follow through with the same brilliance that marketing started. If marketing gets the customer to call, hey call center — don’t blow it!

The Story
Marketing, You Got Me. Call Center You Blew It!
AT&T Wireless sent me a mailer about a deal for wireless service. I had been thinking of changing wireless carriers so I opened it, read it, and called the 800 #. Marketing you got me!  

A short voice response menu asked me if I was a current customer or not.  Press 2 and I was put through to a rep.  I thought wow this is great and then the path to success blew up.

The call center rep actually read a sales script without a breath and at the end asked me if I wanted to buy now. Call center you blew it!

Sales and service are not a monologue from you with a burp at the end from me. The scripted call center rep blew the brilliance of the marketing in 12 non-listening seconds.

Wireless carriers take heed — customers today are doing their homework and call with specific questions.

Drop the sales script and start dialoguing. Your marketing-to-sales conversion rate will soar. Lose the script or lose the sale!


From my experience to your success,
Kate Nasser, The People-Skills Coach™


How do you react to a scripted sales or service rep?


Related Post from BNET: Why Sales Scripts Are a Waste of Time

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish the content of this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach™, inspires and trains corporate teams, customer care professionals, call center agents, and technical support teams in the greatest people-skills for sales and service success. See this site for workshop outlines, customer feedback, and footage to view. Turn interaction obstacles into business success — book Kate now.

The rule, the customer is always right, has survived over a century as a quick way to instill a strong sense of customer in all employees.

Despite its detractors, it has breathed life into customer service and sales and filled the gaps during uncertain moments.

As new graduates enter the workforce, many will be glad to know that customers’ views breathe life into this old being right rule.

The customers’ views about the following are always right — always count:

1. Urgency. – Theirs not ours.
2. Business or personal impact. – To them before us.
3. Critical factors. – From their perspective over ours when there is disagreement.
4. What they expect of us. – Work hard and smart to achieve it.
5. How they want to be treated as people. – Completely right.

The key to living this old rule in today’s world is to remember that we may disagree or say no even when the customer’s view is right for them.

Whether we say no for ethical reasons, legal restrictions, limited capabilities, or strategic mission, we must still treat the customers’ views with respect. They have insider insight we will never have regardless of how well or how long we know them. The decision of where to buy is theirs.

Their views are the lifeline for our success. Respecting their views preserves that lifeline for the long term. Acting as if we always know better, suffocates the customers’ views and could forever sever our lifeline of insider insight.


Benefits of The Customer Is Always Right Rule

It helps establish a customer centric culture.

Guides all employees to sell to and serve the customer well within the strategic mission of the business.

Increases our listening especially when our experience tries to drown it out.

Keeps us in service mode even when business is booming.

Fills the gaps during uncertain moments.

Shows constant gratitude and desire for future business.

Expresses respect for the customers’ insight and perspective.

Builds trust for current and future business and often with more openness for our views and expertise.

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Basically, it keeps customers coming back and interested in what we have to offer. Not a bad payoff for one old rule.

Yours in service,
Kate Nasser, The People-Skills Coach

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers consulting, training, DVDs, and keynotes that turn interaction obstacles into business success especially in tough times. See this site for customer service workshop outlines and business results. Fill the gaps in customer service and teamwork with business wins – book Kate now.

With 8 People-Skills Steps!

Customer service in most cases is a case of sudden relationship. Often it is a startling sudden relationship in a tough moment. Longer term relationships like account based sales provide advantages that sudden relationships don’t have.

This comparison sheds light on the challenges that customer service reps (CSRs) and technical support analysts face on every contact.

Sudden Relationship Challenges

• No existing rapport for interaction with
• Little or no prior knowledge of expectations and
• No history of results thus
• Little trust or confidence to smooth the way


Trust and Openness of Longer Relationships Image by:Liz Smith

Longer term relationships develop and enjoy:

• Understanding from observing people’s patterns of behavior with
• History of results that develop a working comfort building
• Time-based trust and openness that allow for more candor

Because the startling sudden relationships of customer service lack the longer term bonds of understanding and trust, the CSRs, reps, agents, and technical support analysts must adapt to each customer.

They are developing a relationship, solving a problem, and building trust all at the same time! This is why they cannot candidly say whatever they want. It is too startling to customers.

Instead, the best CSRs and technical support analysts turn sudden relationships into bonds.

Here are the 8 people-skills steps they take:

1. Greet courteously with the respect of formality and the sincerity of some informality.
2. Create quick connection by spotting the customer’s personality type and adapting to it.
3. Capture attention by detecting the customer’s listening style and using it.
4. Make it easy to communicate by using the customer’s jargon and language.
5. Close the gap by paraphrasing the customer’s perspective.
6. Smooth the emotion by caring without taking anger personally.
7. Show urgency appropriate to the situation.
8. Deliver help and solutions.

Sudden relationships with customers can turn into bonds of satisfaction, loyalty, and referrals when you make the moment easy, productive, and memorable. Well worth it for the business and truly appreciated — when you are the customer.

Yours in service,
Kate Nasser, The People-Skills Coach

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers consulting, training, DVDs, and keynotes that turn interaction obstacles into business success especially in tough times. See this site for customer service workshop outlines and business results. Fill the gaps in customer service and teamwork with business wins – book Kate now.

What customers experience before, during, and after they interact with you holds the secrets to sales, service and customer loyalty. Today it seems most leaders focus primarily on the after to build the before for next time.

In my corporate career and now for many years in business, I have held two questions in my mind when dealing with customers:

What did the customer experience before this?

What do I hope the customer will think after?

Customer Experience the Before & After Way

Image by: MikeBlogs

Using the before & after way, you gain insight to make the sale and deliver great service. Customer loyalty emerges from the bond initiated at the beginning. Start with insight not procedures.


BEFORE
A sampling …

1. What specifically has driven the customer to seek assistance now?
2. What obstacles has the customer experienced that brings us to this moment?
3. What successes or failures has the customer had prior to this?
4. What effect has this had on the customer?
5. What loyalties has the customer formed and why?
6. What loyalties has the customer broken and why?
7. What has changed in the customer’s world that delivers energy to your efforts?
8. What has remained stagnant that will retard and drain the momentum of your solution?

From your experience, what would you add to this list?

AFTER
Write three simple clear sentences that you hope the customer will say about you after. Then ask yourself, does the customer care about those things? If not, rewrite your after expectations and then make them happen.

From my experience to your success,
Kate Nasser, The People-Skills Coach


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email, info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that inspire the ultimate interaction with customers. Leaders have been booking Kate to bring both her customer experience and intuition to their success — repeatedly. See this site for customer results and book Kate now.

Even those with good people-skills are bound to annoy others sometimes. When you annoy your boss, you may pay a price you didn’t anticipate.

If these things have happened to you, improve your people-skills so you won’t annoy your boss again!

6 Subtle Signs You Annoy Your Boss

1. You have to enter a blurred CAPTCHA code to get a text or email through to the boss.




2. There is now a speed bump in front of your desk AND one pops up in front of his/her office when you approach.




3. Your spell checker has been mysteriously disabled.




4. Your new office mate never stops talking.




5. Your tele-commuting request is approved and your assigned computer can only run Windows 3.1.




6. You must run an all night video conference and then host a breakfast with top customers.

All kidding aside, people-skills have a tremendous impact on leadership, teamwork, customer service, sales, and business success. I look forward to working with you in training and coaching sessions.

Here are some of my greatest hits:
5 Ways to Sound Helpful Not Patronizing

6 Great Ways to Neutralize Annoying People

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People-Skills Mistakes Won’t Define You If …

Bury These 4 Phrases for Best Teamwork

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6 Ways to Avoid Scaring the Bejeebers Out of Execs

Smart Answers to Handle Jealous Office Teammates

The Perfect Apology and the One Word That Destroys It

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Thanks for your trust, your collaboration, and your business.

Yours in service,
Kate Nasser, The People-Skills Coach


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers workshops, keynotes, and consultations that turn interaction obstacles into interpersonal success. Leaders have been booking Kate for 21 years to turn people-skills extremes into business success. See this site for customer results and book Kate now for your next team meeting or special event.

To us as customers, satisfaction is very Gestalt. The “whole” is greater than the sum of its parts. We experience customer service not as a series of details and transactions but as one total experience.

The companies who get customer loyalty – gestalt it.

Behind the scenes, they manage a myriad of details and transactions across all channels and for multiple customers; with the customers, they focus on a unique total experience for each one.

1. They adapt to each customer instead of pretending that each customer is the same.
2. They make the process and interaction easy. The customers and their happiness come back to them.
3. They move through the procedures to solve the problems; they don’t highlight the procedures to the customers.
4. They prevent the upset customer knowing that positive breeds more positive and negative seeks a large empathetic audience.

They also know that each time they interact with a customer, it continues and adds to the experience.


A Recent Story.

A business hotel conveniently located has served me for years. +
They empower whatever I need to do. +
They remember me each time I go back. +
They have made it a home away from home. +
They offered to reinstate expired reward points. +
They just gave me outstanding interpersonal treatment as I made a new reservation.
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TOTAL: A continuously positive experience not a series of positive experiences. The whole is greater than the sum of the parts!

The continuous whole creates emotional loyalty that individual transactions do not. It prevents the question mark in the customer’s mind. “Why wonder if there’s something better when I already know I will be cared for?”

There is no end to the customer loyalty you can build if you continue to build one whole. Get loyalty — gestalt it!

Yours in service,
Kate Nasser, The People-Skills Coach


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers customer service and teamwork training and improves your company’s customer loyalty quotient. Preview and purchase her unique DVD Customer Service USA – Regional Differences That Matter.

Business leaders always seek ways to ignite customer passion about their products and services.

Here are 12 ways to light the fire by investing in the customer relationship using today’s technology and resources:

1. Give customers valuable information and simple ways to organize it. The Internet and social media are overwhelming individuals and companies. It is no surprise to find so many applications to organize info on mobile devices and for social media like Twitter. Deliver info that is valuable to your mutual industry and offer ways to organize it. Does your website feature the latest tweets about a hot issue in your industry? Do you have a daily summary of an industry conference? If not, why would the customers connect with you?




2. Make your information quick and easy to read. Is your website an easy read? Does it speak to them or just about you? In this economy, your customers are truly doing more with less and are pressed for time and solutions. Your conversations, your texts, your tweets, your website — must clearly speak to them.




3. Energize with learning.  Customers can feel the energy in a company. They are attracted to the energy. Establish a free-wheeling fun learning culture to ignite this energy and don’t crush it with corporate structure and SMART goals. Pick hot industry topics and get employees talking over lunch. Tap into podcasts and webinars on professional development topics. Transform staff meetings from in-person status reports into learning exchanges!




4. Fire them up with fun.  Fun is always memorable and memorable brings customers back. Advertising execs have known this for years. How are you using fun to engage your customers? How are you using fun to engage employees who engage customers? Example: Customers are more connected to you when they hear you smiling on the phone. TRUE. So for years the chosen solution was a mirror on each customer service agent’s desk as a clue to smile. BORING. Instead have something fun on the desk to inspire a smile.




5. Flex when communicating.  People do business with those they like and trust. They tend to be most comfortable with those of a similar personality type. Communicate to the customer’s personality type not from yours. Honest messages are more accepted when delivered with personality type in mind. Know your own type, spot  your customer’s type, and flex to it. Sales reps. have done this for years. It’s time for all to do it.




6. Use your uniqueness.  You must also use your special talents to create bonds with customers. One of my strengths is seeing the big picture quickly while others are stuck in details.  My customers bring me in for that purpose and welcome my dissent. Many of them are detail-oriented and, to use their words, get stuck in the weeds.




7. Care.  We often think of caring as something done in the customer service department.  Care is not a department. Care is a mindset that leads to behavior. It should be visible in every person and in every aspect of your company including your website, your phone menus, your service recovery, your ethics, and your products and service. When you care about customers it ignites their passion for your company.




8. Pump up your heart rate.  Customers are attracted to companies whose heart is beating loud and strong. It gives them hope. Show the customer the vibrancy and energy  of your company — perhaps through contributions to the community. Offer them a freebie on something that matters to them that doesn’t cost you loads of money.  After the attacks on 9/11, Broadway theater banded together to perform shows even though far fewer people were buying tickets.  The message: We will survive and we want you back in our theaters.  I delivered six months of free job coaching to job hunters.  My message: We will survive this downturn and here’s my contribution!




9. Be ready for your customer’s rainy day.  When it rains in New York City many store owners push carts onto the streets to sell umbrellas to unprepared tourists.  Customers will bond with you if you can provide what they need at a moment’s notice — either through your company or another source.  How can you foresee this?  Ask your customer service agents to keep a running list for one week of all the requests they get to which they currently say no. Go through this list and identify a solution for each request to prepare for your customer’s rainy day.




10. Give each employee a crystal ball.  Customers are attracted to companies that are forward thinking. What image do you and your employees project to customers? Often the official publications of a company sound forward focused yet the employees don’t. Do all your employees sound focused on the future or just the sales/mktg departments? Do they ask the customers interesting questions to unearth future needs? Are you asking your employees interesting questions about the future to instill this thinking in them? Think about it.




11. Revel in diversity.  Cultural norms impact customer’s expectations and buying choices.  In many countries, including the USA, your customers are from different countries and cultures. In every aspect of your business, embrace and use cultural diversity to bond with the customers. In your presentations, use stories and references that make sense to that culture. When designing a product or delivering customer service, make sure it makes sense to that culture.  Ask  your customers to teach you about their cultures through Social CRM.  Look for an unfilled niche based on cultural norms and fill it!




12. Develop an uncommon talent to build common bonds.  How good are you and your employees at building common bonds with  your customers and your suppliers?  How good are you at connecting with leaders in your customer’s industry through conferences, social media, and the press?  Across generations, cultures, and industries, the ability to form common bonds ignites passion for your services.  Continue to develop your communication, listening, social networking, creativity, and innovation skills.  If your reaction to this  is “I don’t have time”, then learn from those around you as you work.  They may ignite your passion in developing an uncommon talent for common bonds. 

From my experience to your success,
Kate Nasser, The People-Skills Coach

©2011 Kate Nasser, CAS, Inc. Somerville, NJ. If you want to re-post or republish this post, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers customer service and teamwork training for delivering the guts of great service to every customer. Preview and purchase her new DVD Customer Service USA – Regional Differences That Matter.

A recent trip to a Bath & Body Works with my mom proved to be both a humorous and insightful customer experience. The young cashier, wearing a headset, scanned my mom’s items and then started the prescribed cross-selling of other scents. Alas success was not in her grasp because details did derail her.

The music was blaring in the store and the cashier was mumbling quickly. I could only hear the last word of each question. I laughed hysterically as I watched and listened to this ridiculous interaction between my mom and the cashier.

Cashier: Blah blah blah coconut? Mom: “No”.
Cashier: Blah blah blah cucumber melon? Mom: “No”.
Cashier: Blah blah blah mango? Mom: “No”.

In fact, my mom told me later she didn’t even hear the scents. She found the loud music and mumbling cashier annoying and not being able to read lips, she refused to buy anything else.

The Details of a Great Customer Experience

1. Care about what the customer cares about. If your demeanor, behavior, and actions are all about what your company care about , the customer won’t care about you.
2. Make it conversational. Robotic inaudible questions don’t sell. A slightly slower pace with a tone of a real question, makes the difference. Just last week, a cashier sold me some new chewing gum with a sincere question: Would you like to try it? It’s really good and a steal at this price?
3. Make it personal and personable. Many retail stores like Victoria Secret and Bath & Body Works have their sales associates on the floor wearing headsets. This one detail inhibits a great customer experience. It inhibits customers from approaching the sales associates. They look busy. They look preoccupied. They look as if their job is to listen to whomever is speaking into their ear instead of to the customer.
4. Know and remember the difference between the customer’s experience and managing the customer experience. Leaders and managers like things routinized to make them easy to measure, analyze, and supposedly improve.

   Yet I ask leaders, when the details of those prescribed procedures create a bad customer experience — which they will — what exactly do your measures guide you to improve? I daresay no manager or leader will know how much money and potential customer loyalty they missed from my mom’s disgust.

Let empowered sales and service associates use great people-skills to engage customers for great results.

If you want to give your associates and reps a rule to follow, this one will create a great customer experience:

Make it easy, make it personal, make it memorable!


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. For permission to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, delivers transformational customer service workshops that put the care back into customer care. Across diverse industries and verticals, Kate’s 21 years of experience and insight create stellar results. See this site for outlines, footage, and customer testimonials.

Obviously, in sales and customer service, listening is critical to success. Not so obvious is how to listen for customer cares when your mind is processing your own perspective.

What’s in it for you to work on this? Sales & service fail when you don’t address customer cares. Moreover, customers even select higher priced products and services when you show them you get what they care about.

Winning Ways to Listen for Customer Cares

1. Hear the story as well as the details. If you are highly analytic, you may naturally listen for details. You may miss important customer cares because they emerge as the sum of the details. Do you listen for the whole point of the story?
   Winning way: If this is your listening challenge, say to the customer “I hear these details (a. b. c. …). If we put this together, what does it say about your key interest or concern?” It shows the customer you listen & you care!




2. Accept the obvious. Often customers are clearly stating their preferences. When it represents a challenge to what you want or can deliver, do you respond with what’s on your mind?
   Winning way: Paraphrase the customer’s preference then respond. If you do this consistently, you will listen better, sell more, and serve well. You and the customers will connect with mutual success.




3. Be excellent instead of right. Working with others, especially with customers, is first about excellence in connecting. It is the nexus of trust. Successful results come from excellent connections not from you pressing your points at the start. Once you are connected to the customers’ cares, they are more capable of hearing your perspective and valuable ideas.
   Winning way: Respect the differences, learn to love the differences, find the fit. One key step: Spot and Adapt to Personality Types.

Success in sales & service is within your easy reach if you reach outside your own perspective. Staying inside your own zone of communication style, knowledge, and control keeps you comfortably disconnected — from success. Think about it …

Yours in service,
Kate Nasser, The People-Skills Coach

What is your best listening skills tip? Please share your people-skills experience in the comments field below.


©2011 Kate Nasser, CAS, Inc. Somerville, NJ. For permission to re-post or republish, please email info@katenasser.com. Thank you for respecting intellectual capital.

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Kate Nasser, The People-Skills Coach, has amassed 21 years of stellar results with corporate customers turning interpersonal obstacles into business success. Her energy is legendary, her insight objective, and her results tangible. See this site for info about her keynotes, workshops, and dvds.

A positive attitude and enthusiasm are essential tools for sales and customer service. A recent study at the Wharton School of Business showed how mood affects customer service performance.

Customer service representatives (also known as a CSRs) who start the day with enthusiasm and a positive mood deliver better service throughout the day. Most would agree that the same applies to sales teams’ success.

So the more enthusiasm in sales and service the better, right? As a mindset or mood, yes.

As a communication style, über enthusiasm can overwhelm and turn off the customer. In other words, there are ups & downs to enthusiasm.

Enthusiasm’s Ups & Downs

1. Enthusiasm for customer service shows the customer you care. When it drives you to do all the talking, it tells them you don’t care enough to listen.
2. Enthusiasm in technical support drives you to solve even the toughest problems for customers. When you show the customer enthusiasm for broken technology, they think you care more about technology than you do about them.
3. Enthusiasm for the products and services you sell, captures the customer’s attention. When you spew it like a geyser, you stop the development of great customer relationships.
4. Enthusiasm sustains your objectivity and commitment when facing an irate customer.  When you ooze enthusiasm on an irate customer, you come across as insensitive. Your actions lack empathy.

Sales and service tip: Before you take off on an exciting ride, make sure that you and the customer are together!

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Kate Nasser, The People-Skills Coach, delivers keynotes and workshops that take sales and service teams from inspiration to action! Her results are legendary. See this site for more information.

Professionals with great people skills (soft skills) win big in sales, customer service, teamwork, and leadership. They tend to lead better because they understand people, collaborate more easily, sell more by hearing what customers aren’t saying, and shine by anticipating customers’ needs for service.

How well you can read people and interact with them determines your professional success. I was reminded on New Years Eve of how great people skills can help you win big in other ways.

The Funny Story!

As we waited for the clock to strike twelve, someone suggested we play the board game Apples to Apples – this new game of funny comparisons. I had never played. My sister Mary Ellen had and explained the rules.

In each turn there is a question and a selector who decides which card/answer of all those played is the winning answer. The person who played the selected card/answer wins the point.

Ooh — my how to read people skills went into overdrive. For each question, I thought about the selector, what s/he cares about and how s/he makes decisions.

Point after point went to me. They started saying, Hey how are you doing this? I replied “Beginner’s luck?”. I won the game. It wasn’t luck and I am not psychic. I simply thought first about the decision maker and what matters to her/him. That drove my actions.

“Seek first to understand then to be understood.” ~Saint Francis of Assisi

Win Big With Great People Skills

1. To lead and inspire innovation, get comfortable with diverse personality and natural conative styles. Tap innovation where it lives — in your team members’ minds!
2. To collaborate better on teams, see how others see things and how they see you. Present your unique ideas in ways they can understand.
3. To change careers, explore how that new discipline sees things differently then add your experience. You will win big.
4. To increase sales bridge the gap between your outlook and your customers’ and then make them successful.
5. To deliver truly memorable customer service, step outside of your own perspective and into theirs.

Develop your people skills to win big in life.


What win have you had in your personal or professional life from great people skills? Please share your story in the comments section below to help and inspire others.

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Kate Nasser, The People-Skills Coach, inspires people to growth and professional success in leadership, customer service, sales, and teamwork through her keynotes, workshops, DVDs, and consultations. See this site for the stellar success she has fueled.