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National Customer Service Week 2010 is coming to an end yet the endless demand for superior customer service lives on.  I continue to learn and build my expertise even after 20 years of working with customers across multiple industries.  To honor all who work with customers, I share the following insights to retool, refuel, and revive your spirit even on the toughest day.  I believe you will find inspiration in them for training the best technical support analysts and customer service reps.

In business you get what you want by giving other people what they want. ~ALICE MACDOUGALL

Inspiration for Training the Best

1. Procedures and protocols can block listening. Life is not a protocol. Business is not a protocol. Customers don’t fit into protocols; they build our business. Listen and adapt to them!




2. Compete against yesterday’s high point — not against each other. Some team members are motivated by competition. Replace competition between team members with competition against yesterday’s best service. Beat that everyday and watch service and teamwork soar.




3. Impact beats intention. A Twitter colleague and employee engagement expert, Ava Diamond, wrote that intent does not equal impact. In customer service, I go further and say impact beats intent. Your words and actions must have a positive impact! Your intentions are of little value when the impact of your words was negative.




4. An authentic smile changes everything. Yes, customers can tell when you authentically care and the smile (in person, on the phone, in online chat) is the window to that caring.




5. Being positive to thorny customers does not teach them to be ruder next time. A technical support analyst asked me “Why does a difficult customer deserve to be treated well when s/he is acting badly? Read the answers here … 5 Things to Think With Difficult & Rude Customers.




6. Empathize before you analyze. Verbalizing empathy and commitment to the customer paves a smoother road to problem solving.




7. Kindness Transcends Constraints. A blog post by The Knowledge Bishop reminds all that kindness to the customer keeps the loyalty bond alive while you work to solve the customer’s problem.




8. Scripts are a monologue. The best customer service is a dialogue.




9. Personalize and localize for legendary service. When a customer gives you her/his name, use it when speaking to them. Else you are treating them like a data point. Secondly, learn, understand, and adapt to a customer’s culture. Here’s one positive step in that direction: Regional Differences in American Customers – What They Expect!

What would be your #10 for this list? It could be your original thought or a favorite quote. Leaders, share this list with your team as an inspirational exercise and have them create #10!

On a recent Continental ExpressJet flight to  Louisville, KY (USA),  I watched a competent flight attendant service the entire plane of customers by herself.  This is common on these smaller jets and I have had good to superb service on various ExpressJet flights depending on the flight attendant.

Flickr By: ChrisK4u

This flight attendant’s demeanor during beverage service was cool, distant, and yes a bit impersonal.  After doing beverage service, the flight attendant sat down since the flight was only half-full.  She sat in an empty seat on the aisle across from me.

At one point she started to chat with me and her demeanor became very personable and warm.  The difference was striking.   Later in the flight she arose to do a second beverage service and her demeanor again was cool and distant.   I understood that she couldn’t chat with every customer during beverage service because of time restrictions.  Yet her smile was gone and her tone of voice was much cooler and quite different up in front of all the customers.

Because of my work, this intrigued me.  Had she been given training that told her to be cool and distant?  Or was she an introvert on the personality scale and only felt comfortable when she was speaking one-on-one?  Or is there some ‘behavioral effect’ that kicks in when people perform an official role?

Regardless of the reasons for her cool attitude during service, I offer all service professionals this simple advice:

1. Customers are loyal to great connections; cool and distant doesn’t connect.
2. Even in very formal settings, reserved is not cool and distant.  Know the difference.
3. In less formal settings, shine your warmth on the customers; the connection makes the difference.

Believe it — customers remember moments. What do you want them to remember?