Customer Experience Vibe: Are You Being Generous or Greedy? #cx
by Kate Nasser |
Customer Experience Vibe: Do Customers See You as Generous or Greedy?
Everyone knows companies are in business to make money. Yet if customers feel that is the customer experience vibe of your company, you lose. Customers can sense greed and it repulses them.
But there is good news!
Customer Experience Vibe: Generous Not Greedy
Generosity is a giving attitude. It’s a focus on others’ needs — in this case those of the customers. A generous customer experience vibe says to customers, it’s “non-stop you” — to borrow a tagline from Lufthansa Airlines.
Generosity doesn’t mean giving away the profits. It doesn’t require deep discounts. There is significant research to show that people will actually pay more for a product or service, when the customer experience is great.
Create a generous customer experience vibe. It’s irresistible!
- Great listening feels generous. Telling feels greedy as it seizes control of the moment. Great listening invites others’ thoughts. It is the generosity of an open-mind. It is a magnetic customer experience vibe that draws people back to you. Listen generously.
- Flexibility feels generous. Rigidity feels greedy. One of the classic customer service training videos, Give ’em a Pickle, tells the story of entrepreneur and restaurant owner Bob Farrell who realized that giving an extra pickle could secure customer loyalty. Just one extra pickle when the customer requested it created a generous customer experience vibe. Find ways to be flexible with customers!
- Clarity feels generous. Smoke screens feel greedy. It gives information that feeds decisions and resolves problems. This builds trust and brings customers back. Conversely, fast talking sales reps like some car dealers I recently met, seem greedy as they withhold information and create confusion. Telephone menus (VRUs) that spin people around trying to guess the right option, seem like greedy robots that suck up customers’ time while lowering companies’ costs. Be generous. Be clear!
- Win/win collaboration feels generous. Win/lose feels greedy. When you create the customer experience vibe of “we win when you win”, customers come back for more. When customers feel a power struggle between them and you, they move on.
- Giving words feel generous; selling words feel greedy.
I’ll never forget the day I purchased some cosmetics in a large well known beauty store. The sales rep was helpful and I bought what I went in for and two more items. Then the manager said to the sales rep, “nice up-selling.” This remark turned it from a positive customer experience vibe to a feeling of greedy manipulation. I never went back. Customers don’t like to be sold; but they love to buy. ~Jeffrey Gitomer
- Respecting customers’ preferences feels generous; being handled feels greedy.
I had an appointment with my dental hygienist and dentist for a regular cleaning and checkup. When I showed up, the hygienist led me inside, sat me in the chair, and then told me that my dentist wasn’t there that day. I could have the other dentist give me a checkup or skip it. How greedy! They decided what my options were to favor their hygienist’s schedule. They should have called me to let me know my dentist wouldn’t be there and ask me if I would like to reschedule or come at least for the cleaning. Professional service is about serving people not manipulating customers to secure revenue.
From my professional experience to your success,
Kate Nasser, The People Skills Coach™
©2014 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email email@example.com for permission and guidelines. Thank you for respecting intellectual capital.
Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.
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