Irresistible Customer Experience Loyalty – DOs & Don’ts Part II #cx

Irresistible Customer Experience Loyalty – Do’s & Don’ts Part II

In part one of delivering irresistible customer experience, we focused on what every customer wants. The next step, irresistible customer experience loyalty comes with consistency in being irresistible! And yes, it is doable. Apple, Ritz Carleton, Nordstroms, Zappos, all deliver it through relationships!

Irresistible Customer Experience Loyalty: Image is a Magnet drawing things inward.

Irresistible Customer Experience Loyalty: Do’s & Don’s Part II

Do’s and Don’ts of Irresistible Customer Experience Loyalty – Part II

An irresistible customer experience:

  • Is pleasurable.
  • Makes customers feel wanted.
  • Gives customers something they really want.
  • Surprises customers with something positive that they didn’t even know we wanted.
  • Gets better and better each time.
  • Reawakens pleasant feelings they had before.
  • Prevents or relieves difficulty or pain.
  • Elevates customers in some way and puts them in a positive light.


  1. Greet customers w/ zeal and focus. Don’t use robotic greetings that seem disinterested.
  2. Show individual interest in them. Don’t queue them up like transactions.
  3. Design online and mobile interaction from the customer perspective. Get their feedback and make changes! Give your employees access to the same views to easily assist customers who call. Don’t let the silos in your company sour the customer experience.
  4. Embrace negative feedback w/ empathy and resolutions. Don’t defend with explanations and excuses. Tell the customer why the experience doesn’t make it better and repels them.
  5. Trust each customer until you have data that says otherwise. Don’t use procedures that treat every customer as a potential criminal. Irresistible customer experience loyalty comes from a trusting relationship!!
  6. Train your employees on how to build relationships & empower them to do it. Don’t reserve this training for just the sales folks. No matter what employee your customer interacts with, that interaction must draw the customer in again and again. It must virtually say “we want you not just your money.”
  7. Be flexible and adaptive. This doesn’t mean offering 100 different options. It means adjusting what you do offer to make the experience irresistible to customers. Don’t allow your metrics to become the culture. Metric-focused organizations slide into a rigid approach in service to the metrics. Serve the customer not the metric. Serve the customer and you’ll meet the metric.

Let’s do a workshop to train, empower, and inspire your employees very soon.

From my professional experience to your success,
Kate Nasser, The People Skills Coach™

Related Posts:
25 Worst Customer Experiences to Avoid Making the Same Mistakes w/ Your Customers
Customer Experience Superstars: Their Celebratory Give & Take!
11 Surefire Beliefs for Superior Customer Experience

©2015 Kate Nasser, CAS, Inc. Somerville, NJ. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email for permission and guidelines. Thank you for respecting intellectual capital.

Kate Nasser, The People Skills Coach™, delivers coaching, consulting, training, and keynotes on leading change, employee engagement, teamwork, and delivering the ultimate customer service. She turns interaction obstacles into interpersonal success. See this site for workshop outlines, keynote footage, and customer results.


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I invite your questions, welcome your wisdom, and look forward to working with you.
~Kate Nasser, The People Skills Coach™

One Response to “Irresistible Customer Experience Loyalty – DOs & Don’ts Part II #cx”

  1. […] Irresistible customer experience loyalty comes from consistency of caring not rigid procedures. DOs & Don'ts fr The People Skills Coach™ Leadership Teamwork  […]

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