Make Customer Service Memorable As a Baby
by Kate Nasser | 2 Comments »
Customers remember moments. The truly memorable customer service moments move them to tell others about you, your products, your customer service. How would you make yours truly memorable – in a positive way of course?
Be unique and different within the context of your brand.
CDBaby.com does that at the moment of arrival! What is CD Baby? It started as a one person business in a garage and grew up to be the largest distributor of independent music. It’s run by musicians and their creativity shows even before you play the CD.
Here’s the memorable packing slip that arrived with the CD:
Thanks for your order with CD Baby!
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterward and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, March 3, 2011. We hope you had a wonderful time shopping at CD Baby.
In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!! Thank you, thank you, thank you!
We miss you already. We’ll be right here at http://cdbaby.com/, patiently awaiting your return.
Kudos to CD Baby. They make it memorable in ways that connect and enhance their brand. Notice how often people share stories of a baby, a picture of a baby, a video of out of unique behaviors of a baby. (If you don’t believe me, check out how many baby videos have gone viral on YouTube).
CD Baby uses the theme of caring for a baby to show how much they care for you the customer. They also make it truly memorable with a bit of outrageous humor. The story telling gives them the chance to repeat their company name in a memorable yet non-annoying way. This is no cost creative caring that makes customer service as memorable as a baby!
What stories will you share here about truly memorable customer service that you have received? I will be right here waiting … sigh.
Yours in service,
Kate Nasser, The People-Skills Coach
Kate Nasser, The People-Skills Coach, delivers customer service, teamwork, and communication workshops, keynotes, and DVDs filled with true stories that teach memorable lessons. See this site for more information.
In my experience, they are also excellent from the artist side. I truly believe their hearts are in the right places.
I like the idea of being unique within the context of the brand. The message is not for me personally, but I’m sure it resonates with their audience. And that’s the thing, as you said … within the context of the brand.