Do the questions in your customer experience survey say you are truly customer focused? Surveys don’t just gather information; they send a strong message about your brand. Here’s an easy experience lesson to glean from a tale of two surveys.
In the battle for customers, do your company’s pre-designed customer experience metrics close the door to the customers’ true opinions & repeat business?
Leaders: What does your customer experience survey tell your customers about your philosophy? Consider this super opportunity to improve it with these 6 changes.